# 30 - Marketing Automation or Website Content. What Comes First?
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
English - February 22, 2017 11:28 - 18 minutes - 25.7 MBBusiness Education How To inboundmarketing contentmarketing hubspot marketing sales salesleads Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss powerful marketing automation workflows, or is it content marketing?
What should be created first?
Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Find out what the optimum level of content that you need in your HubSpot Sales and Marketing automation stack firing more sales leads for your business.
Discover why lead scoring is so important for the HubSpot Pro and Enterprise portals. If you have it, then its a must have to use to maximise your automation processes.
We discover some engaging ways to use the HubSpot CRM filters to ensure your deal pipeline is easily kept up to date.
Zaahn has a brilliant idea of being able to download the HubSpot Academy accreditation content to watch offline.
We also discovered a brand new quiz by the HubSpot Academy quiz.
"Get in the game with the Inbound Speed Round!
Are you ready to compete against the clock to become a digital marketing trivia all-star! In HubSpot Academy's first-ever trivia game, you get 2 minutes to answer as many digital marketing related questions as you can. Proud of your score? Publish it to the public leaderboard and challenge your friends!"
Check it out here http://academy.hubspot.com/marketing-trivia-game