How to Win a Campaign
104 episodes - English - Latest episode: 10 days ago -Join progressive strategists Joe Fuld and Martín Diego Garcia to talk about advocacy and political campaigns. Each episode, they will be joined by seasoned experts who will share their tried-and-true tips and tricks that have helped political and advocacy campaigns make a difference in the long run and maximize their impact on the ground. This podcast is a must listen - if you work for an advocacy organization, non-profit, are running for office, or want to get involved in advocacy and political work. The podcast is produced by The Campaign Workshop.
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Episodes
Ep. 3: Consultant Choices (feat. Mary Hughes)
January 26, 2022 17:00 - 34 minutes - 31.8 MBClose the Gap CA Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
Ep. 2: Ballot Measures (feat. Mila Al-Ayoubi, Corrine Rivera Fowler, and Marsha Donat)
January 19, 2022 17:00 - 42 minutes - 38.5 MBEpisode Resources: Ballot Initiative Strategy Center Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
Ep. 1: Deciding to Run (feat. Jason Kander)
January 12, 2022 16:00 - 27 minutes - 25 MBEpisode Resource: Veterans Community Project Majority 54 Podcast with Jason Kander & Ravi Gupta Are You Ready to Run for Office? eBook Run for Office: Jump-Start Your Political Campaign eBook Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joeful...
Season 3 Trailer: Back on the Trail!
January 05, 2022 16:00 - 7 minutes - 7.22 MBIf you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
Bonus: DC Statehood (Feat. Bo Shuff)
December 22, 2021 16:00 - 25 minutes - 23 MBIf you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
Bonus: Digital Advocacy (feat. Zach Ragbuorn)
December 15, 2021 16:00 - 25 minutes - 23.2 MBIf you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
Bonus: Inevitable Episode- Evolution of Advocacy (feat. Joe Fuld)
December 08, 2021 09:00 - 48 minutes - 44.9 MBEpisode Notes If you have campaign questions or want to learn more, reach out to us using the contact information below. Inevitable: The Future of Work The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
Bonus: Advocacy Tools (Feat. Hillary Woodward)
December 01, 2021 09:00 - 15 minutes - 13.8 MBIf you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: [email protected] Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego Presented by The Campaign Workshop
COMING UP: BISC Road Ahead '21
March 29, 2021 14:00 - 3 minutes - 3.31 MBJoe and Martín preview one of their favorite events of the year: BISC's Road Ahead Conference! The Road Ahead conference is the progressive community’s only conference solely dedicated to ballot measures. This year it is taking place virtually on April 1 & 2, and you can go to RoadAhead.Ballot.org for more information and register (for free!). Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: ...
Bonus: The Full Interview with Courtney Snowden (Ep. 11: Lobbying for Advocacy)
February 17, 2021 09:00 - 39 minutes - 29.7 MBThe full, raw interview with Courtney Snowden of Blueprint Strategies. Lobbying has long been perceived as a secretive and even unethical, and Courtney wants to change that. Tune in to hear what lobbyists really do to get issues moving through the policymaking process, and find out who Courtney thinks are the best lobbyists she's ever known. Resources Lobby Visits for Nonprofits: Planning a Lobby Day How Do I Kick Off My Legislative Advocacy Program? I'm Just a Bill Song-Schoolhouse Roc...
Bonus: The Full Interview with Joe Sangirardi (Ep. 9: Fundraising for Advocacy)
February 10, 2021 09:00 - 32 minutes - 29.5 MBThe full, raw interview with Joe Sangirardi of the Human Rights Campaign. In this full interview, Joe shares his time tested best practices for advocacy fundraising. Find out what materials you should always have on hand when calling donors and learn the most important step you must take immediately following an ask. Resources Advocacy Fundraising vs. Political Fundraising 7 Questions with Jason Mida about Nonprofit Fundraising How Can I Build My List for Fundraising? Connect with us!...
Bonus: The Full Interview with Greisa Martinez Rosas (Ep. 5: Storytelling for Advocacy)
February 03, 2021 09:00 - 27 minutes - 21.7 MBThe full, raw interview with Greisa Martinez Rosas from Ep. 5: Storytelling for Advocacy. Tune in to hear Greisa share some time-tested strategies for story collecting and storytelling that have made United We Dream the leader of storytelling in the advocacy space. If you want to start storytelling to augment your advocacy efforts or if you want to improve your preexisting storytelling infrastructure, this full interview is a must-listen! Resources United We Dream The Storytelling Animal...
Sign Up For TCW Advocacy Training! (Discount code included!)
February 01, 2021 09:00 - 2 minutes - 2.34 MBSign up for TCW's Advocacy Training February 25-26th! Use discount code howtowin to get $100 off your enrollment fee. Head to tcwadvocacy.com to learn more! Presented by The Campaign Workshop
Ep. 11: Lobbying for Advocacy (feat. Courtney Snowden)
January 27, 2021 09:00 - 36 minutes - 33.7 MBFor many progressives, the thought of hiring a lobbyist may have never even crossed the mind once. And it’s not a surprise. Lobbying has a stigma and its association with certain unscrupulous actors hasn’t done the industry any favors. That’s why Joe and Martín spend this episode shedding some light on what is often seen as a profession operating in the shadows. Learn what lobbyists do, how lobbyists can work with advocacy organizations, and whether you might need different lobbyists for dif...
Ep. 10: When Advocacy Goes Wrong (feat. Katie Belanger)
January 20, 2021 09:00 - 34 minutes - 31.3 MBAdvocacy work often means dealing with sensitive or personal issues for vulnerable communities on a daily basis. That’s why we need to be extra cautious that we’re doing advocacy right, and not inadvertently causing extra burdens or difficulties to arise for the very communities we’re fighting for. Tune in to learn how to know whether your advocacy is going in the right or wrong direction, and what you can do to recover if you’ve gone off the rails. Joe and Martín also dispel some myths abou...
Ep. 9: Fundraising for Advocacy (feat. Joe Sangirardi)
January 13, 2021 09:00 - 39 minutes - 36.2 MBFundraising is the lifeblood of advocacy work. Without steady, diversified revenue streams, nonprofits would not be able to fight the good fight day in and day out. In this episode, Joe and Martín share important lessons they’ve learned from years of advocacy work and training that will help you improve your quarterly reports. Tune in to learn how to connect your ask to a potential donor’s daily life, what materials you must have on hand in case a donor asks for them, and how using the RAT m...
Ep. 8: Advocacy Communications (feat. Erick Sanchez)
January 06, 2021 09:00 - 39 minutes - 35.8 MBYour communications strategy needs to be well-thought out and effectively implemented. You need to decide what mix of earned and paid media you will use, and how you will harness your organization’s membership to act as amplifiers of your message. And of course, you will need to establish long-term engagement with your audience. Tune in to learn how to create an effective advocacy communications plan and hear Joe and Martín discuss advocacy communication best practices. This week’s guest is ...
Ep. 7: Building Advocacy Coalitions (feat. Hannah Willard)
December 30, 2020 09:00 - 32 minutes - 30 MBJust like in the game Risk, alliances are important in advocacy work too. Knowing who you can partner with and creating coalitions with your allies can help you expand your reach, draw from a larger pool of resources, and give weight to your demands. This week, Joe and Martín share their coalition building and coalition management best practices, as well as insights into how to use power mapping to achieve your coalition’s goals. This episode’s guest is Hannah Willard, an advocacy trainer an...
Ep. 6: Advocacy Targeting and Metrics (feat. Rose Espinola)
December 23, 2020 09:00 - 35 minutes - 32.5 MBYour advocacy campaign may be using patch-through calls, letter writing, petition signing, or any number of other tactics. However, without targeting and metrics, how will you know if these tactics are working? Through targeting and metrics! Tune in to this episode to hear Joe and Martín break down how to determine who the key decision-makers are and what data you should collect. This week’s guest is Rose Espinola, a data expert who will explain the importance of one-on-ones, the three tacti...
Ep. 5: Storytelling for Advocacy (feat. Greisa Martinez Rosas)
December 16, 2020 09:00 - 39 minutes - 36.5 MBAdvocacy storytelling is both an art and a science. While there are millions of stories to be told, you need to choose the right stories for your goals and tell them effectively and compassionately. This week, Joe and Martín tackle the world of storytelling, breaking down what storytelling is, what it is not, who can tell stories, where you can find stories, and why storytelling is essential to your advocacy campaign. This episode’s guest is the Executive Director of the national immigration...
Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes)
December 09, 2020 09:00 - 40 minutes - 37.4 MBGrassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates. In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some o...
Ep. 3: Messaging for Advocacy (feat. Rich Neimand)
December 02, 2020 09:00 - 36 minutes - 33.1 MBMessaging for advocacy is a central skill you must master to win your advocacy campaign. Convincing your audience to be on your side is not an easy task, and you need to draft messages that stay true to your organization’s goals but do not sound just like your mission statement. In this episode, Joe and Martín will teach you how to develop your messaging and explain what you need to keep in mind when it comes to organizational flexibility and incremental success in advocacy messaging. Martín...
Ep. 2: Advocacy Research and Polling (feat. Anna Greenberg)
November 25, 2020 09:00 - 34 minutes - 31.2 MBResearch and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep you on track to win. Tune in to learn about some different research methods, how to make the most out of a limited research budget, and what to look for when hiring a research consultant or pollster. This episode’s guest is Anna Greenberg, PhD, a pollster and former professor at the Harvard Kenned...
Ep. 1: Setting Advocacy Goals (feat. Molly Daniels)
November 18, 2020 09:00 - 27 minutes - 24.8 MBSetting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be thinking about goals. Joe and Martín will explain primary vs. secondary goals and the importance of having both long-term and short-term goals. Martín chats with former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels to better understand how goals should fit i...
Special Episode: Post-Election Wrap Up—What Happened and Where do We Go From Here?
November 06, 2020 09:00 - 19 minutes - 16.7 MBWe are finally in a post-Election Day world! This past election cycle was one that will go down in history, both for how important it was for Democrats to win back the White House and for how radically different campaigning has been in the age of COVID-19. In this special episode, Joe and Martín go over some of their personal highs and lows from 2020 and cover the most important lessons that candidates, political operatives, and advocacy groups should learn from this election. Resources S...
Season 2 Trailer: We’re Talking About Advocacy!
October 14, 2020 08:00 - 25 minutes - 23.5 MBIn this Season 2 trailer, Joe and Martín are back and ready to dive deep into the world of advocacy campaigns. They discuss what advocacy means to them, how they got their starts in advocacy, and how you can get started in advocacy regardless of your experience level. All you need is a cause and willingness to fight for what you believe in. Sign up for the email list below so you can be the first to know when Season 2 is out! Resources Season 2 Email Priority Notification List Connect wi...
Special Episode: Black Lives Matter and Your Campaign
October 07, 2020 08:00 - 23 minutes - 21.8 MBExpressing your support for the BLM movement and addressing the concerns of racial and social justice activists in your community will be essential parts of running a winning progressive campaign this year. That’s why Joe and Martín have devoted this episode to going over what you need to do to ensure your campaign appropriately and effectively engages the BLM movement and clearly demonstrates your support for racial and social justice. You will also need to adjust your strategy based on the...
Special Episode: Presidential Election Predictions—Do They Really Work?
September 30, 2020 08:00 - 27 minutes - 24.9 MBIf we had a crystal ball that could tell us exactly what the outcome of the presidential election will be, many of us would sleep a lot easier at night. But of course, we do not have a crystal ball, and instead we turn to myriad polls, models, and other predictors to try to tell what’s going to happen on election day. That’s why Joe and Martín spend this special episode breaking down the rationale behind some very wonky models as well as some very wacky ones. From looking at factors such as ...
Special Episode: Kanye West 2020 and What Third-Party Candidates Mean for Your Race
September 23, 2020 08:00 - 18 minutes - 17 MBWhat do U.S. Senators Bernie Sanders, Angus King, and Lisa Murkowski and rapper Kanye West have in common? They’ve all been third-party candidates! But, three of them have been legitimate third-party candidates, and one is more of a spoiler. Tune in to this special episode to learn what a third-party candidate means for your campaign and how you need to respond. A third-party candidate running in your race could just be a perennial candidate who runs for office as a hobby, or it could be a r...
Tools Edition #7: Making Donating Easy with ActBlue (feat. Alexis Chininis)
July 10, 2020 08:00 - 13 minutes - 8.92 MBGrassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-dollar donors to find and donate to your campaign, you have to employ twenty-first-century tools. That’s why in this Tools Episode, Joe and Alexis Chininis of ActBlue discuss how campaigns can use ActBlue to harness the power of small-dollar, grassroots fundraising. ActBlue was used by every 2020 D...
Tools Edition #6: Keeping Your Voters Informed with BallotReady (feat. Alex Niemczewski)
July 08, 2020 08:00 - 9 minutes - 7.18 MBInformation is power. That’s why BallotReady is so important, especially today. In this Tools Episode, Joe speaks with Alex Niemczewski about Ballot Ready, a tool that provides your constituents with information about all of the races on the ballot for the upcoming election. It also teaches the public about early voting rules and helps them make a plan to vote. As a data-driven platform, this tool is all about making as much information available to the voter as possible such as a candidate...
Tools Edition #5: Smart Campaign Budgeting with Warchest (feat. Conner Johnston)
July 03, 2020 08:00 - 13 minutes - 12.5 MBFrom Suze Orman to Robert Kiyosaki, there’s no shortage of people trying to tell you how you should budget your life. But unlike with personal finance, there aren’t any celebrity finance gurus just waiting to tell you how to budget for your campaign, which is why we interviewed Conner Johnston, co-founder of Warchest. In this Tools Episode, Joe chats with Conner about Warchest, the only tool that helps you make sure you spend down to zero before Election Day. Warchest also allows for coordi...
Tools Edition #4: Fundraise Faster with Call Time (feat. Andrew Blumenfeld)
July 01, 2020 08:00 - 10 minutes - 9.57 MBCall time, the time spent calling potential donors to ask for their investment in your campaign, is an ongoing, arduous process. To find a way to help make it easier and more effective, Andrew Blumenfeld developed a tool called, you guessed it, Call Time. In this Tools Episode, Joe sits down with Andrew to learn how Call Time can help you fundraise faster. Call Time helps you keep track of who you’ve already called and who you haven’t, who is more or less likely to donate, and what amount yo...
Tools Edition #3: Canvassing with Grassroots Unwired (feat. Russ Oster)
June 26, 2020 08:00 - 9 minutes - 6.64 MBIn this Tools Episode, Joe chats with Russ Oster about how campaigns can improve the effectiveness and efficiency of their canvassing operations using Grassroots Unwired. With Grassroots Unwired, your canvassers can collect data, take photos and videos for constituents to share on social media, and even collect donations. Listen in to learn how you can use Grassroots Unwired to stay connected with your canvassers in the field, drum up early engagement with voters, and determine if your campa...
Tools Edition #2: Integrating Your Digital Operations with Digital 8 (feat. Mike Liddell)
June 24, 2020 08:00 - 10 minutes - 8.23 MBThe digital world is where today’s voters connect with friends, strangers, and influencers. In this Tools Episode, Joe speaks with Mike Liddell about Digital 8, a tool that makes it easy for you to reach your constituents and move them to action. When your constituents use Digital 8, all they need to do is click to donate, sign up, or get involved. It's that easy. Tune in to find out if Digital 8 is a good fit for your campaign! Resources Digital 8 100+ Best Political Campaign Tools Conn...
Tools Edition #1: Relational Organizing During COVID-19 with OutreachCircle (feat. Sangeeth Peruri)
June 22, 2020 08:00 - 10 minutes - 7.9 MBPersonal contact is what drives voters to the polls. That’s why in this Tools Episode, Joe speaks with Sangeeth Peruri about how your campaign can use OutreachCircle to best take advantage of relational organizing. OutreachCircle integrates multiple platforms so that you can have an easy to use, streamlined process to connect with your friends, and their friends, and even their friends. If you want all of them to take a certain action like donate or post on social media, OutreachCircle can h...
Bonus: The Full Interview with Amie Kershner (Ep. 8: Fundraising Like a Pro)
June 17, 2020 08:10 - 45 minutes - 33.2 MBThe full, raw interview with Amie Kershner of AKM Consulting and former finance director of Priorities USA PAC. Amie has had over fourteen years of fundraising experience for major progressive Democratic organizations like Priorities USA and Emily’s List, so when she starts to spill her insider tips and tricks, you will want to take notes! Learn where to find out background research on your donors, how to find and hire a fundraiser, how to determine the amount of money you need to raise, how...
Bonus: The Full Interview with Carmen Berkley (Ep. 7: Door-to-Door Canvassing)
June 17, 2020 08:05 - 43 minutes - 31.3 MBThe full, raw interview with Carmen Berkley of Dancing Hearts Consulting. Carmen has participated in and led door-knocking efforts for a range of issues from political campaigns to census awareness, and she has knocked on doors across America from the Mid-Atlantic to Mexico, Missouri. Learn everything you need to know from writing scripts to training canvassers to standing firm and not running away from the door when you get nervous. She also shares some hilarious, crazy stories from some of...
Bonus: The Full Interview with Mayor Annise Parker (Ep. 2: The Candidate Perspective)
June 17, 2020 08:00 - 48 minutes - 29.9 MBThe full, raw interview with Annise Parker, current CEO of the LGBTQ Victory Fund and Institute, and former Mayor, Controller, and Member of the City Council of Houston, Texas. Hear her thoughts on how to survive campaign life, how to separate work and personal life in politics, and how to deal with conflict on the campaign trail. Listen to her stories of what it was like campaigning during the holidays, the challenge of adopting kids in the height of election season, and how she won, lost, ...
Ep. 10: Get Out the Vote (feat. Professor Donald Green)
June 10, 2020 08:00 - 37 minutes - 28.6 MBAfter months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effective get out the vote campaign! Even if you convince your whole district to vote for you, it won’t matter unless they turn out at the polls on election day. That’s why in this episode, Joe and Martín teach you just how to do that. They give you the cold, hard truth about five of the biggest GOTV my...
Ep. 9: Paid Communications and Media Consultants (feat. Colin Rogero)
June 03, 2020 08:00 - 30 minutes - 24.4 MBIn order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consultant to guide you through media strategy and help produce advertising spots for TV, radio, and social media. But what makes eye-catching creative work and how many spots do you need to buy so your message is heard? Joe and Martín answer these questions and more in this episode to teach you about ...
Ep. 8: Fundraising Like a Pro (feat. Amie Kershner)
May 27, 2020 08:00 - 40 minutes - 36.7 MBIf you think it’s hard asking strangers for money, imagine asking your own friends and family! Fundraising isn’t easy, but it’s essential to win your campaign. Most candidates will do anything to get out of calling donors, but Joe and Martín have some foolproof strategies to make fundraising easier for everyone on the campaign trail. This week, Joe and Martín discuss fundraising myths, where to find donors, and how to effectively ask for money. They are joined by Amie Kershner of AKM Consult...
Ep. 7: Door-to-Door Canvassing (feat. Carmen Berkley)
May 20, 2020 08:00 - 31 minutes - 28.5 MBThere is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to convince them to turn out to the polls on election day. This week, Joe and Martín talk about the imp...
Ep. 7: Door-to-Door Canvassing (feat. Carmen Berkeley)
May 20, 2020 08:00 - 31 minutes - 28.5 MBThere is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to convince them to turn out to the polls on election day. This week, Joe and Martín talk abou...
Ep. 6: Hiring a Good Campaign Manager (feat. Brandon Davis)
May 13, 2020 08:00 - 38 minutes - 35.1 MBWhen you run for office, you need to surround yourself with people you trust and people who believe in you. Choosing a campaign manager is one of the most important decisions you will make. You may have a plethora of campaign managers waiting to work with you, or you may only have a few friends or family members to choose from. This decision is going to be tough, and so this week, Joe and Martín chat about what to look for in a campaign manager and how to find the right one for your campaign...
Ep. 5: Digital Communications for Your Campaign (feat. Lizzie Kendrick)
May 06, 2020 08:00 - 31 minutes - 24.4 MBIn today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-practices. That’s why in this episode, Joe and Martín discuss what digital means to them and what t...
Special Episode: Campaigning in Times of Crisis or Disaster (COVID-19)
April 29, 2020 08:00 - 23 minutes - 21.2 MBIn 2020, the global COVID-19 coronavirus pandemic struck the United States. Campaigns up and down the ballot had to start moving their operations online as social distancing became the norm. This period challenged us all to think outside the box to come up with new practices for voter outreach and deploy new fundraising tactics. In this Special Episode of How to Win a Campaign, Joe and Martín discuss how to safely adapt to a changing environment to keep building campaign momentum. Resource...
Ep. 4: Setting Up Your Campaign HR (feat. Claire Stein-Ross)
April 29, 2020 08:00 - 36 minutes - 33.5 MBA campaign, like any business, needs to have streamlined and coordinated HR practices. Everything from onboarding to writing an employee handbook is essential, but can take time away from the campaign trail if you don’t do it right. This week Joe and Martín discuss the unique HR details of campaigns like having volunteers and full-time employees, union and non-union employees, and why campaign insurance is so important. Martín speaks with Claire Stein-Ross of CSR Operations, an HR profession...
Ep. 3: Developing Your Campaign Message with Polling (feat. Margie Omero)
April 22, 2020 08:00 - 28 minutes - 26 MBYour campaign needs to have a winning message—one that resonates with voters and stays true to your values. How do you make one? Using a Tully Message Box of course! This week, Joe and Martín will walk you through how to use a Tully Message Box to come up with a winning message for your campaign. Joe interviews Margie Omero of The Pollsters, the only bipartisan women podcast about polling, to teach you how to use polling to inform your message and what to look for when hiring an amazing pol...
Ep. 2: The Candidate Perspective (feat. Mayor Annise Parker)
April 15, 2020 08:00 - 38 minutes - 35.5 MBMayor Parker has run in 11 races and won nine in a row, so she knows a thing or two about what it’s like to win and lose. She has served as an elected legislator, an administrator, and as an executive, and now she works to help elect other LGBTQ+ candidates across the country. Martín was super excited to interview Mayor Parker this week and we hope you are super excited to take a listen! Joe and Martín also discuss some of the most challenging aspects of running for office and what you can ...