Ep. 5: Digital Communications for Your Campaign (feat. Lizzie Kendrick)

Previous Episode: Special Episode: Campaigning in Times of Crisis or Disaster (COVID-19)

Next Episode: Ep. 6: Hiring a Good Campaign Manager (feat. Brandon Davis)

In today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-practices. That’s why in this episode, Joe and Martín discuss what digital means to them and what to keep in mind when setting up your campaign’s digital operations. Joe is joined by Lizzie Kendrick, former VP of digital at The Campaign Workshop and current SVP of Communications and Digital Strategy at the Climate Reality Project. Lizzie and Joe discuss the details of setting up and taking full advantage of your digital operation, such as how to test the effectiveness of different communications to improve fundraising.

Resources

They Ask You Answer by Marcus Sheridan

Ubersuggest

Grassroots Unwired

Yoast

From The TCW Blog:

How to Get the Most Out of Your Political Campaign Ads

Political Campaign Website: How to Rank in Google Searches

5 Tips for Your Political Candidate Website

What Happens if Facebook Stops Running Political Ads?

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.