Tools Edition #7: Making Donating Easy with ActBlue (feat. Alexis Chininis)
How to Win a Campaign
English - July 10, 2020 08:00 - 13 minutes - 8.92 MBGovernment Education How To american politics campaign resources candidate resources democratic politics election cycle how-to political campaigns political junkie running for office advocacy campaigns Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Grassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-dollar donors to find and donate to your campaign, you have to employ twenty-first-century tools. That’s why in this Tools Episode, Joe and Alexis Chininis of ActBlue discuss how campaigns can use ActBlue to harness the power of small-dollar, grassroots fundraising. ActBlue was used by every 2020 Democratic Presidential Candidate and is on track to raise over $3 billion for Democrats by the end of the 2020 cycle. Alexis talks about how ActBlue makes it easy for donors to donate and how small-dollar donors have continued to stay active even in the midst of the COVID-19-induced economic downturn. Listen in to this episode to learn how your campaign can have a slice of that $3 billion pie.
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Presented by The Campaign Workshop