High Performance Marketing
136 episodes - English - Latest episode: 2 months ago - ★★★★★ - 8 ratingsThe High-Performance Marketing podcast is a show committed to helping small business owners connect with their ideal customers using simple marketing and quality content.
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Episodes
95. Simplifying Success - Do Less To Achieve More
March 08, 2024 11:00 - 13 minutes - 18.5 MBMost business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don’t have enough hours in the day to complete everything on your plate while simultaneously asking yourself at the end of the day - what did I get done? On this episode of The High Performance Marketing Podcast I'll dive into ways that you can run your business better by focusing on the essentials or as they say the things that matter most.
94. Humanizing Cold Outreach For Better Leads
February 23, 2024 11:00 - 15 minutes - 21.6 MBMost often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach strategies feel icky. On this episode of the High Performance Marketing podcast, I’m diving deep into the world of lead magnets and email marketing, as ways to give you the power to provide upfront value, and build more effective cold outreach strategies -- so that you can grow a ...
93. Want Business Referrals? Go Get Them!
February 16, 2024 11:00 - 11 minutes - 15.2 MBReferrals are the currency of trust in the world of running a business. They’re literally the golden goose of entrepreneurship. But here’s the problem, many business owners feel uncomfortable asking for referrals. Onthis episode of the podcast let’s talk about ways to get more referrals for your business.
92. The Courage to Admit Failure
February 02, 2024 11:00 - 13 minutes - 18.9 MBAs a business owner, you had a passion for the service you sell and helping others and most likely have found yourself becoming an 'accidental leader,' someone who leads not by design but by circumstance. On today’s episode of the podcast we’ll dive into accidental leadership and the power of owning up to mistakes.
91. Everything is Marketing
January 26, 2024 11:00 - 14 minutes - 20.2 MBThe fallacy many of us often fall for is that *one thing* will be the silver bullet that catapults our marketing into a new stratosphere. And while that can happen, don’t bet on it. Why? First, Marketing works best against the backdrop of a comprehensive strategy Second, Everything in your business–not one magic thing–is marketing. On this episode of The High Performance Marketing podcast we'll explore a broader definition of marketing and how it extends beyond your traditional marke...
90. Supercharge Customer Connections - Create Buyer Profiles
January 12, 2024 11:00 - 12 minutes - 17.7 MBThe most important asset your business has is your customer. And if you want to capture their attention you need to know them inside and out. On this episode of The High Performance Marketing podcast, we'll outline the process of creating a buyer persona as an indispensable strategy for creating a genuine connection between you and your ideal client. _________ Crafting irresistible connections through buyer personas and targeted marketed.
89. Your 2024 Three-Step Marketing Roadmap
January 05, 2024 11:00 - 9 minutes - 13.5 MBHave you ever had a big dream but no plan to achieve it? It's like wanting to climb a mountain without a trusty Sherpa to show you the way. When it comes to your 2024 business goals you need a roadmap - and that's where your marketing plan comes in. But I'm not giving you overwhelm or a 20 page strategy you'll write and never read again. I'm keeping it super simple and breaking it down into 3 key steps. On today's episode of the High Performance Marketing podcast, you'll gain absolute clarit...
88. Reflecting on Your 2023 Marketing To Boost Your Success in 2024
December 29, 2023 11:00 - 15 minutes - 21.3 MBWell here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let’s take a moment to consider that marketing is always changing and to stay on top of the change you need a combination of three things: reflection, adaptability, and strategic planning. On this episode of The High Perormance Marketing podcast - we’ll look back at 2023, identify what worked, and look ahead at ways to improve so that ultimately you know what to improve ...
87. Managing Unpopularity and Criticism in Business Leadership
December 22, 2023 11:00 - 13 minutes - 12.5 MBIt's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients - it all comes with its fair share of challenges. The reality check is that not everyone will like you, support you, or sing your praises. When faced with unpopularity and criticism, how do you handle it and keep moving forward? On this episode of the High Performance Marketing podcast we'll dive into how you can learn to see criticism as an opportunity for gr...
86. Understanding the Psychology of Consumer Behavior
December 08, 2023 11:00 - 21 minutes - 19.6 MBWhy do we buy the things we do? Why is it that some brands speak to our heart deeper than others? Did you know there's a physchology behind the things we want that help drive buying decisions? On this episode of The High Performance Marketing podcast I'll help you understand the psychology of consumer behavior and the role it plays in successful marketing strategies. I'll let you in on insights about your brand, and how brand archetypes are a powerful tool for helping you hit to the heart ...
85. Turn Your Expertise into a Profitable Digital Course
December 01, 2023 11:00 - 19 minutes - 17.7 MBHave you ever thought about sharing your personal knowledge with others and turning it into a profitable online course? On this episode of The High Performance Marketing Podcast, I'll guide you through how to the power of your personal experiences and earned knowledge can be transformed into a profitable digital course. Whether it's a skill you've honed over the years or a unique perspective you have on a particular subject, there are people out there who would love to learn from you.
84. Simple Social Media with Annie Schiffmann
November 24, 2023 11:00 - 31 minutes - 25.5 MBYour day-to-day responsibilities already feel like a never-ending to-do list. And when you add social media marketing into the mix, it's enough to make anyone feel overwhelmed. Creating engaging content, knowing which platforms to post on, and constantly chasing likes and engagement can feel like a relentless pursuit and a constant battle to keep up. On this episode of The High Performance Marketing podcast, I’m chatting with author Annie Schiffmann about her new book Simple Social Media....
83. Unwrapping Success: Your Holiday Marketing Campaign
November 17, 2023 11:00 - 13 minutes - 12.5 MBOver the next week or two, you’re going to start to receive an influx of Holiday marketing campaigns (Black Friday specials, cyber monday and more.) These campaigns are strategically designed offers to increase revenue as well as to offer a new look and feel for marketing creativity. On this episode of the High Performance Marketing podcast I’m going to help you design your holiday campaign by sharing 5 simple ways you can genuinely solve problems this holiday season, offer valuable soluti...
82. User-Generated Content - How to get your customers to help with your marketing
November 10, 2023 11:00 - 21 minutes - 28.8 MBImagine a world where your clients help you create authentic marketing content that helps you build trust with their peers and other potential customers. On this episode of The High-Performance Marketing podcast, we'll dive into understanding what user-generated content is, and ways you can start actively encouraging your audience to share their experiences with your products or services through reviews, testimonials, social media posts, and more! Key takeaways: Tap into the creativity a...
81. Grow Emotional Engagement with Your Customers
September 29, 2023 10:00 - 13 minutes - 19 MBMany marketing messages are going unheard because they aren't connecting with their target audience on an emotional level. As you prioritize emotional connections within your content creation, you’ll see the benefits of engagement, customers will listen, and they’ll take action moving forward down the customer and buying journey.
80. Channeling The Power of Strategy and Focus w/ Katharine McMahon
September 08, 2023 10:00 - 30 minutes - 28 MBIt's no secret that sometimes business owners are known for becoming easily excited and distracted about hundreds of new ways to grow their business and that includes shiny new marketing ideas. This is where working with a strategist or fractional CMO can be a game-changer. On this episode of the High Performance Marketing podcast I’ve got guest Katherine McMahon on. Katharine is the owner of Phoenix 818, she’s a Fractional CMO, Marketing Strategist and business coach. She’s also a fellow...
79. 4 Winning Customer Attraction Methods
September 01, 2023 11:00 - 13 minutes - 12.1 MB"How do I get more customers Ali?” Ahh, the million dollar question. Should I start a YouTube channel, blog, start a podcast, send emails, or pay for ads? It's no wonder you feel confused about attracting customers and growing profits. The options are exhausting . On this episode of the High Performance Marketing Podcast I'll share four proven methods for generating leads.
78. The Impact of Burnout on your Mind and Business
August 25, 2023 10:00 - 10 minutes - 13.7 MBRunning a business takes a toll on your body and mind. Overworking yourself shouldn't be the norm. On this week's episode of the High-Performance Marketing podcast, I'm opening up about my personal experience with the less often talked about issues of burnout. Burnout is more than just an industry buzzword. Its effects on the minds of entrepreneurs and business owners are real and often show up in easily overlooked ways.
77. The Customer is The Hero
August 11, 2023 10:00 - 16 minutes - 23.2 MBFor decades entrepreneurs and business owners have positioned themselves at the center of their marketing efforts. By focusing solely on the company’s achievements and sharing stories about their experience and industry expertise they lose the attention of their prospective customers. On this episode of the High-Performance Marketing podcast, I’ll guide you through a discussion on how to use the core concept idea of the Story Brand 7-part framework, to move away from the "about us" concept...
76. Branding vs. Marketing: What's the difference?
August 04, 2023 10:00 - 15 minutes - 20.8 MBIf you've ever found yourself confused about the difference between branding and marketing, you're not alone. While these terms may seem similar, they actually have totally different meanings and purposes in your business and most importantly in how they help make your business money. On this episode of the High Performance Marketing Podcast I'll identify the difference between the two so you can leverage both to their fullest potential, increase revenue and make the most out of every doll...
75. The Marketing Technology Stack every Small Business Needs
July 28, 2023 10:00 - 14 minutes - 13.2 MBWith so many marketing tools and platforms out there, it's easy to feel overwhelmed on which ones to choose, and can quickly lead to overspending. On this episode of the High Performance Marketing Podcast we'll review the marketing technology stack every entrepreneur and small business needs. From email marketing to social media management to analytics, the right marketing technology stack can simplify your efforts to connect with your ideal customer, help you make the best use of your tim...
74. Grow a Niche Business
July 21, 2023 10:00 - 26 minutes - 36 MBYou’re probably well aware that your business needs a niche. You've likely come across this term before and you may feel really confident about who or what your niche is. Or perhaps you’re at a crossroads wondering if now is a good time to pivot into a new niche in order to revitalize your business. Regardless of where you’re at in your journey, finding your niche is a must do in your business because it brings focus to your marketing and connects you with clients that are already looking ...
73. Grow an Engaged and Profitable Membership Community w/Tabitha Crocker
July 14, 2023 10:00 - 42 minutes - 39.3 MBBuilding thriving membership community takes time and effort, but the rewards include helping you generate revenue as well as creating a sense of belonging and fulfillment for both you and your members. But starting a community from scratch can feel confusing - and can quickly become overwhelming if you don’t do it correctly. On this episode of the High Performance Marketing Podcast, I've got guest Tabitha Crocker on the show. She’s a Membership Coach and founder of Present Profitable Mo...
72. Mastering The Art of Marketing To Your Ideal Client
July 07, 2023 10:00 - 19 minutes - 27.4 MBThe more you understand your ideal client - who they are, what they like, and why they are drawn to your business, the simpler it will be for you to create marketing that speaks directly to them. It also helps you avoid mass, generic, marketing messages. On this episode of the High Performance Marketing Podcast I'll tackle the topic of mastering the art of marketing to your ideal client —so that you attract more customers, avoid alienating the right ones, and do your best to steer clear...
71. The Hidden Marketing Power of the Instagram Explore Page
June 23, 2023 10:00 - 21 minutes - 29.6 MBYou may not have given much thought to landing your business on the Instagram Explore Page as a viable marketing strategy. But with millions of users actively exploring new content daily, securing a spot on this coveted platform can be a game-changer for any entrepreneur or small business. Brands are learning that showing up on the explore feature can significantly help boost your visibility to attract a wider audience of potential prospects and clients. On today's episode of The High-Perf...
70. Confidently Close More Sales w/Brooke Greening
June 16, 2023 10:00 - 32 minutes - 44.6 MBThe word "sales" can make anyone feel uneasy, myself included. But to successfully grow a profitable business, we need to know how to sell our products and services if we hope to solve problems for our prospects and customer base. On this episode of the podcast, I've got Brooke Greening on the show. She is an expert sales coach who's going to guide us on how we can increase our confidence by creating a sales process that confidently overcomes objections and increases customer conversion. ...
69. Turning Content Into Your Best Salesperson
June 09, 2023 10:00 - 20 minutes - 17.7 MBModern consumer behavior has changed and your content has the potential to become the ultimate salesperson. It can persuade, it can convince, and it can close deals. The best part? It never sleeps. On this episode of The HIgh Performance Marketing podcast I'm teaching you how you to create content that speaks directly to your target client and gives them a reason to take action and buy your product or service.
68. Increase Your Reach and Impact With Quality Print Newsletters
June 02, 2023 10:00 - 16 minutes - 13.6 MBNewsletters are a great marketing tool for business owners who want to use a time tested, strategic marketing tool to reach and engage customers. In today's fast-paced digital age, where attention spans are fleeting and online advertising is saturated, newsletters provide a unique avenue to help you establish a direct and personal connection with a loyal customer base. On this episode of the High Performance Marketing podcast I'll share how you can deliver valuable and relevant content di...
67. Get a Name and Grow Your Brand with Lynn Tickner
May 19, 2023 10:00 - 38 minutes - 28.9 MBThe name of your business is meaningful to you personally, to your growth, and to building your brand identity. It can feel pretty challenging to know what name will feel like the right fit long term and whether it will hit home with your target audience. On today's episode of the High Performance Marketing Podcast, I'm connecting with agency owner Lynn Tickner, she is a fellow StoryBrand Certified Guide, who also uses the power of story to help brands uncomplicate their message, and uniqu...
66. Choosing Progress Over Perfection
May 12, 2023 10:00 - 16 minutes - 13.7 MBYou've heard it said that "done is better than perfect." On this episode of The High Performancd Marketing podcast, I'll share how pursuing perfection is costing you and help you break through towards embracing progress. Show References: Increase Your Impact Podcast - Justin Su'a Angela Duckworth Grit Book
65. How To Make Customers Aware That You Exist
May 05, 2023 10:00 - 25 minutes - 21.3 MBHaving a great product or service isn't enough if nobody knows about it. Attracting customers is crucial for the success of your business. So how do you make customers aware that you exist? It starts with a powerful marketing message and great strategy that captures attention of the right people and showcases what sets you apart from the crowd. And customers are more likely to choose your business if they know, like, and trust you. On this episode of The High Performance Marketing Podc...
64. The Impact of Coaching on Leadership
April 28, 2023 10:00 - 44 minutes - 61.1 MBMost entrepreneurs and business owners are insanely busy, they know they need a mentor or a coach but they either can’t connect how investing time into their personal growth is important to the success of their business, or they just don’t know what kind of coach they need. On today’s episode of the High Performance Marketing podcast, I'm excited to chat with Stefani Pady, Founder of GLS Coaching and Consulting. Stefani is a John Maxwell Certified Coach, Teacher, and Speaker with a passio...
63. Knowing The Value of Your Time
April 21, 2023 10:00 - 17 minutes - 14.8 MBAs an entrepreneur, we all face the same challenge: there's simply not enough time in the day. You're juggling multiple projects, managing teams, and trying to stay on top of your game - which can lead to burnout and overwhelm. What if I told you the key to doing more of the right things (those things that make the cash register ring) in less time, is to understand how much your time is actually worth. On this episode of The High Performance Marketing Podcast, I'll invite you take a step b...
62. Finding The Courage and Path To Start Over
April 14, 2023 10:00 - 43 minutes - 59.1 MBWith the investment of hard-earned dollars and years of effort, saying goodbye to a job or business that no longer gives you the joy it once did can feel like abandoning everything you've worked hard for. It can feel like you're giving up on all of your hard work when the reality is that staying in an unsatisfying job or business could be preventing a world of possibilities from manifesting. On today's episode of The High-Performance Marketing Podcast, I'm chatting with Chris M. Wilson. ...
61. How To Change Your Perspective on Failure
April 07, 2023 10:00 - 18 minutes - 15.4 MBAs a wise man once said, "Failure is simply the opportunity to begin again, this time more intelligently." And in the world of business, if you haven't failed at least a few times, you're probably not doing it right. As a business owner, it's easy to get wrapped up in the fear of failure and let it consume you. But what if you flipped the script and embraced it instead? On today's episode of The High Performance Marketing Podcast, learn how to change how you see failure and maybe even find...
60. How To Get More From Social Media + Strategies To Increase Engagement
March 31, 2023 10:00 - 18 minutes - 15.6 MBThe social media landscape is a competition for attention, and sometimes it can feel slightly defeating to find that your social media engagement is in need of improvement. On today's episode of The High-Performance Marketing podcast, I'll guide you through how social media impacts your content marketing strategy and share key takeaways on increasing engagement with your followers.
59. Clarify The Marketing Your Business Needs To Succeed
March 24, 2023 10:00 - 16 minutes - 14 MBMarketing is fuzzy. As a business owner you know you need it to help with sales but how do you avoid paying for services that don't help you reach your goals? On today's episode of The High Performance Marketing Podcast I'm sharing some insider details around the different kinds of marketers that support small business efforts so you pay for only what helps you grow.
58. Leave Boring Marketing in the Dust
March 17, 2023 10:00 - 14 minutes - 12.5 MBI get it; copying what your competitors do with their marketing is tempting, especially if they're experiencing massive success doing so. But what if you could use marketing ideas that make you more exciting, so you differentiate (instead of copy) and therefore stand out? On today's episode of The High Performance Marketing podcast, I'm sharing strategies you can use to ditch the boring "just like everybody else" content by adding humor and a little wit to your marketing message. Doing so ...
57. Rebrand and Communicate an Improved Marketing Message: Elevate Home Warranty Becomes Elevate HomeScriptions
March 10, 2023 11:00 - 44 minutes - 61.4 MBElevate Home Warranty had a challenge: how could they revamp their well-known brand with an improved marketing message? The answer was found in rebranding to become what is now known as Elevate HomeScriptions. Crafting the perfect balance between delivering customers something that fit their wants and needs while still being rooted firmly in the company's mission and values took some strategic finesse, but it paid off. On today's episode of The High-Performance Marketing Podcast, listen as...
56. Control Your Marketing and Avoid Weak Lead Generation Tactics
March 03, 2023 11:00 - 14 minutes - 12.3 MBOn today's episode of the High Performance Marketing Podcast, I'm sharing ways you can take charge of your marketing and build a powerfully consistent real estate business. If you're tired of paying for costly lead-generation tactics that don't work. Listen in, and we'll review three simple consistency builders.
55. Get The Help You Need To Avoid Wasted Time and Money with a Virtual Assistant
February 24, 2023 11:16 - 33 minutes - 26.3 MBAs a real estate agent, you know the most important commodity you have is time, and when it comes to selling more homes and closing more deals, there's no room for wasting it - (or your limited energy.) If you've reached the point in your business where you need more than just a TC, it may be time to consider a Virtual Assistant. On today's episode of the podcast, I'm connecting with Lauren Apple, CEO of Systems to Scale, a VA service for entrepreneurs. Imagine hiring a high-level prof...
54. How To Email Your Database Without Being Annoying
February 17, 2023 11:00 - 19 minutes - 16.5 MBWriting emails to your database can be a tricky balance between staying professional and connecting on a personal level. Emails that provide something your database will find valuable and relevant will help you avoid crowding up an inbox. On this episode of the High Performance Marketing Podcast, you'll learn that not all emails should have the same purpose and how staying consistent will help you build stronger relationships and sell more homes.
53. Using Failure To Humanize Your Brand Voice
February 10, 2023 20:07 - 17 minutes - 14.7 MBRunning a real estate business is about building meaningful connections with others. Establishing a relatable brand voice can help you create lasting relationships with potential home buyers and sellers. Being open and honest about setbacks can help humanize your personal brand to display empathy that you understand on a fundamental level that things don't always go as smoothly as expected. On today's episode of the podcast, I'm sharing how acknowledging difficult moments allows others to ...
52. Don't Let The Media Control What Your Clients Know
February 03, 2023 11:00 - 15 minutes - 12.9 MBAs a real estate agent, it is your job to ensure that the clients who trust you get the most accurate information possible about what's happening in the real estate market. Unfortunately, this can be challenging when you're competing against news outlets that are putting out incorrect or incomplete information...all.of.the.time. On today's episode of the podcast, we're talking about how you can show up as the guide your clients need to provide them with reliable facts so that they can mak...
51. Stop Building Your Brokers Brand
January 20, 2023 19:26 - 15 minutes - 13 MBIt's time to rethink the approach of building your brand around your brokers. You might miss out on developing your unique voice while dedicating resources to growing someone else's brand, which can cost you later in the long run. In today's episode of the podcast, I'm outlining two effective ways to start investing in your personal brand development, whether you're just starting out or improving on what you already have. Learn how foundational messaging and identifying your unique brand...
50. Will ChatGPT Help Real Estate Agents?
January 13, 2023 11:00 - 13 minutes - 11.6 MBNobody wants to be "that guy." The one who said I don't need technology. However, running a real estate business also comes with a swarm of bright and flashy options promising to help you attract more clients. Is ChatGPT worth using for real estate? Will this tool help you save time and help you write better content to support your marketing efforts? Or will it become "one more thing" distracting you from focused efforts? Find out on today's show; I'll outline ChatGPT, its goals for the ...
49. Be Better With Powerful Branding
January 06, 2023 11:00 - 21 minutes - 18.1 MBA successful real estate brand stands out from the crowd and tells potential home buyers and sellers what you're all about. Developing a distinct, recognizable brand will enhance your online presence, boost customer loyalty and enable potential buyers to recognize you quickly and easily. On this episode of the podcast, I'm sharing the insights and strategies you need to build brand awareness, so you become a more memorable real estate agent.
48. Get Clear About What Matters Most
December 24, 2022 06:15 - 16 minutes - 14.4 MBRunning a real estate business is a game of juggling lots of different things all at once. Everything feels like a priority and when your focus is scattered, you find yourself playing it safe instead of taking risks, feeling drained and unproductive. On this episode of the podcast I'll share ways you can improve your ability to stay focused on the main thing in your real estate business, so you can keep your commitment to your highest priorities.
47. Reach Out At Just The Right Time. Engage Customers On Their Journey To Buy Or Sell A Home.
December 17, 2022 03:25 - 19 minutes - 16.4 MBHome buyers and sellers can take months, even years, to decide to buy or sell a house. When they're ready to make a move, how do you ensure you're the real estate agent they call? On this episode of the podcast, I'm sharing the key moments that lead home buyers and sellers in your direction. And the content you can create for those critical touch points to turn them into clients and raving fans.
46. New Ways To Attract More Clients
December 02, 2022 11:00 - 14 minutes - 12.4 MBIf you're like most real estate agents, you're always looking for new ways to capture attention and add more clients to your lead list. After all, the more leads you have, the more at bat opportunities you have to close a sale. But generating leads can be a challenge. Fortunately, there are a few simple strategies you can use to attract attention and build trust to turn leads into homebuyers and sellers.