The name of your business is meaningful to you personally, to your growth, and to building your brand identity. It can feel pretty challenging to know what name will feel like the right fit long term and whether it will hit home with your target audience.

On today's episode of the High Performance Marketing Podcast, I'm connecting with agency owner Lynn Tickner, she is a fellow StoryBrand Certified Guide, who also uses the power of story to help brands uncomplicate their message, and uniquely specializes in helping Entreprenuers get unstuck about how to get a company, product, or brand name so they can move forward and grow.

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