High Performance Marketing
138 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 8 ratingsThe High-Performance Marketing podcast is a show committed to helping small business owners connect with their ideal customers using simple marketing and quality content.
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Episodes
47. Reach Out At Just The Right Time. Engage Customers On Their Journey To Buy Or Sell A Home.
December 17, 2022 03:25 - 19 minutes - 16.4 MBHome buyers and sellers can take months, even years, to decide to buy or sell a house. When they're ready to make a move, how do you ensure you're the real estate agent they call? On this episode of the podcast, I'm sharing the key moments that lead home buyers and sellers in your direction. And the content you can create for those critical touch points to turn them into clients and raving fans.
46. New Ways To Attract More Clients
December 02, 2022 11:00 - 14 minutes - 12.4 MBIf you're like most real estate agents, you're always looking for new ways to capture attention and add more clients to your lead list. After all, the more leads you have, the more at bat opportunities you have to close a sale. But generating leads can be a challenge. Fortunately, there are a few simple strategies you can use to attract attention and build trust to turn leads into homebuyers and sellers.
45. Getting Started With Your YouTube Channel. It's not too late.
November 18, 2022 11:00 - 15 minutes - 12.9 MBIf you've been thinking about marketing your services on YouTube but haven't done so yet, you've been sitting back on a potential gold mine of opportunity. Maybe you're unsure about how to get started or feel like it's not the right platform for you. Then today's episode of the podcast may get you to reconsider. We're beginning super small with the strategy, so there is no overwhelm here.
44. Who Can Help You Accelerate Your Goals
November 11, 2022 11:00 - 13 minutes - 18.2 MBThere are many great systems, different processes, or ways of doing things. But as a successful real estate agent, you've got a lot on your plate and don't need to waste time finding new ways to do things. What if what you need is a who? In today's episode of the podcast, I'll guide you through a new way to think about how to get on the fast track to achieving your real estate goals more efficiently.
43. Your Website Should Make Money
November 04, 2022 10:00 - 11 minutes - 15.6 MBI’m emphatically passionate about having the right words on a website. And a huge problem I see with real estate websites is they always do the same thing. Find out what it is. Understand why not do it and what to do instead. After all, your website is the face of your business. You're paying for it, so you might as well get on a return on your investment. Plus you'll look so much better than your competitors when you do!
42. Better Video Marketing: Use A Strategy That Works
October 28, 2022 10:00 - 16 minutes - 22.9 MBVideo Marketing!! You know you need it, you’re probably already doing some of it, but how can you get better so that you aren’t wasting your time and effort. Also, download Your Free Marketing Plan HERE.
Improve your marketing so you get noticed and attract attention
July 08, 2022 10:00 - 12 minutes - 16.8 MBMost real estate agents either don't have time to think about better marketing or they fear missing out on the latest trend that "might" just blow up their business. But what if I told you there's much to learn from taking the less traveled road? On today's episode of the High-Performance Marketing Podcast, I'll share ways you can step up and stand out. And how doing so will make you different instead of boring background noise.
41. Improve your marketing so you get noticed and attract attention
July 08, 2022 10:00 - 12 minutes - 16.8 MBMost real estate agents either don't have time to think about better marketing or they fear missing out on the latest trend that "might" just blow up their business. But what if I told you there's much to learn from taking the less traveled road? On today's episode of the High-Performance Marketing Podcast, I'll share ways you can step up and stand out. And how doing so will make you different instead of boring background noise.
Strengthen Your Relationships with Client Appreciation Gifts
July 01, 2022 10:00 - 17 minutes - 24.2 MBClient appreciation gifts and gift giving strategies that help you cut through the noise and strengthen client relationships is what we're talking about on today's episode of the podcast. Learn how to leverage gifts as a way to deepen your connections with past clients, show appreciate, and generate more referrals.
40. Strengthen Your Relationships with Client Appreciation Gifts
July 01, 2022 10:00 - 17 minutes - 24.2 MBClient appreciation gifts and gift giving strategies that help you cut through the noise and strengthen client relationships is what we're talking about on today's episode of the podcast. Learn how to leverage gifts as a way to deepen your connections with past clients, show appreciate, and generate more referrals.
Let go of the busy work and hire a great assistant
May 20, 2022 10:00 - 14 minutes - 20.4 MBYou know you need help, but you’re unsure of what type of help you need. Or worse, you've got an assistant you hired to increase your productivity but things aren't working out like you hoped. On today's episode of the podcast I'm sharing some tips on how to gain clarity about the tasks you need to offload and how a great assistant can help.
39. Let go of the busy work and hire a great assistant
May 20, 2022 10:00 - 14 minutes - 20.4 MBYou know you need help, but you’re unsure of what type of help you need. Or worse, you've got an assistant you hired to increase your productivity but things aren't working out like you hoped. On today's episode of the podcast I'm sharing some tips on how to gain clarity about the tasks you need to offload and how a great assistant can help.
Be the guide with the plan your clients need right now
May 13, 2022 10:00 - 14 minutes - 19.7 MBAs homebuyers find themselves facing a villiain that gets bigger and bigger each day, your clients need you to show up as a guide with a plan to help them overcome it. On today's episode of the High Performance Marketing Podcast I'll share ways you can help them do just that.
38. Be the guide with the plan your clients need right now
May 13, 2022 10:00 - 14 minutes - 19.7 MBAs homebuyers find themselves facing a villiain that gets bigger and bigger each day, your clients need you to show up as a guide with a plan to help them overcome it. On today's episode of the High Performance Marketing Podcast I'll share ways you can help them do just that.
Limit Distractions and Increase Your Productivity.
April 15, 2022 10:00 - 17 minutes - 23.4 MBFailing to manage distractions is costing you money. Not prioritizing your most important tasks, procrastinating, and undervaluing the time something will take to finish, all adds up to lost productivity and profits. On today's episode of the podcast, I'm sharing time management techniques to help you avoid distraction so you can focus on the activities that drive your business forward and lead to personal fulfillment.
37. Limit Distractions and Increase Your Productivity.
April 15, 2022 10:00 - 17 minutes - 23.4 MBFailing to manage distractions is costing you money. Not prioritizing your most important tasks, procrastinating, and undervaluing the time something will take to finish, all adds up to lost productivity and profits. On today's episode of the podcast, I'm sharing time management techniques to help you avoid distraction so you can focus on the activities that drive your business forward and lead to personal fulfillment.
Sure Fire Ways To Build More Referrals
April 01, 2022 10:00 - 19 minutes - 26.9 MBReferrals are the golden goose of marketing. Real Estate agents thrive when friends and family keep you top of mind and send a potential prospect your way. On today's episode of The High Performance Marketing Podcast, I'm sharing loads of proven practices for staying top of mind to increase and generate more referrals.
36. Sure Fire Ways To Build More Referrals
April 01, 2022 10:00 - 19 minutes - 26.9 MBReferrals are the golden goose of marketing. Real Estate agents thrive when friends and family keep you top of mind and send a potential prospect your way. On today's episode of The High Performance Marketing Podcast, I'm sharing loads of proven practices for staying top of mind to increase and generate more referrals.
50% More Sales Ready Leads
March 18, 2022 10:00 - 17 minutes - 23.7 MBShiny objects abound when it comes to ways you can stay top of mind and communicate to the heart of your clients. There's a major winner in the space that is often overlooked, wins double the business at 33% less the cost. Learn what it is on today's episode of The High Performance Marketing Podcast.
35. 50% More Sales Ready Leads
March 18, 2022 10:00 - 17 minutes - 23.7 MBShiny objects abound when it comes to ways you can stay top of mind and communicate to the heart of your clients. There's a major winner in the space that is often overlooked, wins double the business at 33% less the cost. Learn what it is on today's episode of The High Performance Marketing Podcast.
34. Failing To Lead? Develop 3 Key Traits That Help Inspire and Unite a Team
March 04, 2022 11:00 - 18 minutes - 25.4 MBWhat happens when leaders fail to lead? Key team members can get frustrated with the lack of proper, needed action and leave the organization. On this episode of the High Performance Marketing podcast, I'll share insights to help you understand what you can can do to cast an inspiring vision to drive your organization forward, so you show up as a leader who impacts the people around you.
Failing To Lead? Develop 3 Key Traits That Help Inspire and Unite a Team
March 04, 2022 11:00 - 18 minutes - 25.4 MBWhat happens when leaders fail to lead? Key team members can get frustrated with the lack of proper, needed action and leave the organization. On this episode of the High Performance Marketing podcast, I'll share insights to help you understand what you can can do to cast an inspiring vision to drive your organization forward, so you show up as a leader who impacts the people around you.
Find Your Brand’s Authentic Voice and Win Customer Loyalty
February 18, 2022 11:00 - 12 minutes - 17.4 MBHow do you communicate with your ideal client in a way that connects with their core desires? When the words you use (in emails, social content, videos, etc.) speak to the heart of you customers in a way that helps them see that you can help them live better and become a better version of themselves, you have customer loyalty!
33. Find Your Brand’s Authentic Voice and Win Customer Loyalty
February 18, 2022 11:00 - 12 minutes - 17.4 MBHow do you communicate with your ideal client in a way that connects with their core desires? When the words you use (in emails, social content, videos, etc.) speak to the heart of you customers in a way that helps them see that you can help them live better and become a better version of themselves, you have customer loyalty!
Unlock 5 Key Factors That Influence Buying Decisions in Real Estate
February 04, 2022 09:00 - 11 minutes - 15.6 MBWouldn't it be great if you could read your clients mind and understand exactly why they choose to make a purchase? On today's episode of the podcast you'll learn 5 key factors that influence buying decisions in real estate. Understanding why your clients make these decisions will help you communicate with them on a deeper level.
32. Unlock 5 Key Factors That Influence Buying Decisions in Real Estate
February 04, 2022 09:00 - 11 minutes - 15.6 MBWouldn't it be great if you could read your clients mind and understand exactly why they choose to make a purchase? On today's episode of the podcast you'll learn 5 key factors that influence buying decisions in real estate. Understanding why your clients make these decisions will help you communicate with them on a deeper level.
31. Attract The Clients You Want And Charge What Your Services Are Worth
January 28, 2022 09:00 - 16 minutes - 22.5 MBCharging what you're worth matters to your bottom line. Realtors who position themselves as a commodity will struggle to make ends meet in a business that already thinks agents are overpaid. On today's episode of the High Performance Marketing Podcast, I'll share insights on how to add value to the life of your clients in order to position yourself as a Realtor® worth paying top dollar for.
Attract The Clients You Want And Charge What Your Services Are Worth
January 28, 2022 09:00 - 16 minutes - 22.5 MBCharging what you're worth matters to your bottom line. Realtors who position themselves as a commodity will struggle to make ends meet in a business that already thinks agents are overpaid. On today's episode of the High Performance Marketing Podcast, I'll share insights on how to add value to the life of your clients in order to position yourself as a Realtor® worth paying top dollar for.
Discover How To Take Your Real Estate Business From Good To Great
January 14, 2022 09:00 - 15 minutes - 14.1 MBHow do you transition from being good real estate agent to becoming great? On today's episode of the High Performance Marketing Podcast, I'm going to dive into helping you reflect on the tiny incremental pushes in the right direction that lead to more success in your business.
30. Discover How To Take Your Real Estate Business From Good To Great
January 14, 2022 09:00 - 15 minutes - 14.1 MBHow do you transition from being good real estate agent to becoming great? On today's episode of the High Performance Marketing Podcast, I'm going to dive into helping you reflect on the tiny incremental pushes in the right direction that lead to more success in your business.
Growing Your Brand with Instagram Reels
January 07, 2022 09:00 - 15 minutes - 14 MBWhat if you could grow your brand by committing to only small snippets of video content? If the long form video stuff has been holding you back, you're going to love Instagram Reels. On today's episode of the podcast I'll share a simple content strategy, help you brainstorm creative ideas, and break down your content buckets so you increase brand awareness and attract more of your ideal client.
29. Growing Your Brand with Instagram Reels
January 07, 2022 09:00 - 15 minutes - 14 MBWhat if you could grow your brand by committing to only small snippets of video content? If the long form video stuff has been holding you back, you're going to love Instagram Reels. On today's episode of the podcast I'll share a simple content strategy, help you brainstorm creative ideas, and break down your content buckets so you increase brand awareness and attract more of your ideal client.
Building Relationships of Trust w/Tony Farias
December 24, 2021 09:00 - 35 minutes - 33 MBYou've heard it a million times, people want to work with those they know, like, and trust. But trust is expensive and has to be earned. What are the concrete things you're doing each day in your business to earn the confidence of the people around you? My guest today, Tony Farias, is going to teach you just that. His genuine ability to build meaningful relationships serves as the driving force for growing his business.
28. Building Relationships of Trust w/Tony Farias
December 24, 2021 09:00 - 35 minutes - 33 MBYou've heard it a million times, people want to work with those they know, like, and trust. But trust is expensive and has to be earned. What are the concrete things you're doing each day in your business to earn the confidence of the people around you? My guest today, Tony Farias, is going to teach you just that. His genuine ability to build meaningful relationships serves as the driving force for growing his business.
First Impressions Matter w/Megan Giles
December 17, 2021 09:00 - 30 minutes - 27.5 MBIn a digital world where human attention is a scarce commodity, your visual brand presence matters more than ever. My guest today, Megan Giles, owner and head Graphic Designer at MG Graphics, lasers in on attention as a resource which your clients don't have much of to give. She'll teach you why good graphic design can help keep your branding consistent so you build trust and make your brand feel more dependable.
27. First Impressions Matter w/Megan Giles
December 17, 2021 09:00 - 30 minutes - 27.5 MBIn a digital world where human attention is a scarce commodity, your visual brand presence matters more than ever. My guest today, Megan Giles, owner and head Graphic Designer at MG Graphics, lasers in on attention as a resource which your clients don't have much of to give. She'll teach you why good graphic design can help keep your branding consistent so you build trust and make your brand feel more dependable.
26. Marketing Tips You Can Take to The Bank w/Matt Muscat
December 10, 2021 09:00 - 26 minutes - 24.6 MBWant to be more strategic with the way you connect on Facebook Messenger so you drive more referrals? Could an insider secret to the information you keep in your CRM help you sell more to even the clients who've said they'll never move? Today's episode of the podcast has me connecting with fellow marketer and author Matt Muscat. His new book is an Amazon best seller because the chapters are short and the take aways are simple to implement immediately. Listen in to the conversation so you...
Marketing Tips You Can Take to The Bank w/Matt Muscat
December 10, 2021 09:00 - 26 minutes - 24.6 MBWant to be more strategic with the way you connect on Facebook Messenger so you drive more referrals? Could an insider secret to the information you keep in your CRM help you sell more to even the clients who've said they'll never move? Today's episode of the podcast has me connecting with fellow marketer and author Matt Muscat. His new book is an Amazon best seller because the chapters are short and the take aways are simple to implement immediately. Listen in to the conversation so you...
Drive Sales With Social Media Marketing
November 26, 2021 09:00 - 10 minutes - 13.7 MBDo you have a goal for your social media channels? Are you clear about how you want the investment of time and money marketing in this space to help you grow your business? On today's episode of the podcast I'm sharing two simple tweaks you can make with your social media marketing to help you get more people to work with you.
25. Drive Sales With Social Media Marketing
November 26, 2021 09:00 - 10 minutes - 13.7 MBDo you have a goal for your social media channels? Are you clear about how you want the investment of time and money marketing in this space to help you grow your business? On today's episode of the podcast I'm sharing two simple tweaks you can make with your social media marketing to help you get more people to work with you.
How Major Brands Use Story To Grow Their Business
November 19, 2021 09:00 - 11 minutes - 10.5 MBMajor brands leverage story telling as an easy to way to deliver a memorable and repeatable message. Brands who communicate clearly not only survive, they also thrive as industry leaders. On today's show I'll talk you through how big brands do it so you can use story to grow your business.
24. How Major Brands Use Story To Grow Their Business
November 19, 2021 09:00 - 11 minutes - 10.5 MBMajor brands leverage story telling as an easy to way to deliver a memorable and repeatable message. Brands who communicate clearly not only survive, they also thrive as industry leaders. On today's show I'll talk you through how big brands do it so you can use story to grow your business.
23. Copywriting | The Power of Words
October 30, 2021 19:32 - 23 minutes - 32.2 MBWithout a clearly written and compelling message, your clients don't understand why NOT doing business with you matters. Help use the framework of story to guide them along the buyers journey, so they take action and see you as the trusted authority to help them get what they want most.
Copywriting | The Power of Words
October 30, 2021 19:32 - 23 minutes - 32.2 MBWithout a clearly written and compelling message, your clients don't understand why NOT doing business with you matters. Help use the framework of story to guide them along the buyers journey, so they take action and see you as the trusted authority to help them get what they want most.
Grow Your Brand and Business with Digital Assets w/Ben Accinelli
October 22, 2021 08:00 - 34 minutes - 32 MBIn a competitive service industry like Real Estate, Digital Assets are a valuable content piece you may have overlooked as way to stand out and set yourself apart from the average agent. On today's show I'm talking to Ben Accinelli - Real Estate Photographer and Videography ninja and owner of Shoot To Sell Ben's talents as a top notch photographer and videographer aren't just about what type of camera you should use when capturing the images of a home. He invites you to think deeper about ...
22. Grow Your Brand and Business with Digital Assets w/Ben Accinelli
October 22, 2021 08:00 - 34 minutes - 32 MBIn a competitive service industry like Real Estate, Digital Assets are a valuable content piece you may have overlooked as way to stand out and set yourself apart from the average agent. On today's show I'm talking to Ben Accinelli - Real Estate Photographer and Videography ninja and owner of Shoot To Sell Ben's talents as a top notch photographer and videographer aren't just about what type of camera you should use when capturing the images of a home. He invites you to think deeper about ...
21. Your Brand Purpose: Why You Do What You Do
October 15, 2021 08:00 - 10 minutes - 9.9 MBBrands with powerful purposes know why they do what they do and they bring along a tribe of people who want to support them in their mission. When you can clearly communicate your brand purpose, your clients understand how you do business, why you do business as well as the operating values you live by.
Your Brand Purpose: Why You Do What You Do
October 15, 2021 08:00 - 10 minutes - 9.9 MBBrands with powerful purposes know why they do what they do and they bring along a tribe of people who want to support them in their mission. When you can clearly communicate your brand purpose, your clients understand how you do business, why you do business as well as the operating values you live by.
How Good Humans Sell w/ Catherine Brown
August 13, 2021 08:00 - 47 minutes - 64.6 MBCatherine Brown , Founder of ExtraBold Sales, polled over 200 sales professionals across a wide range of industries and found that across all age groups, people hold a lot of negative views about the sales process. No doubt you’ve worried before, that you were coming across too pushy in a listing appointment, or that you were going to ruin a relationship if you used aggressive or sleazy tactics, right? Well, what if I told you, you can absolutely find more fulfillment in the sales proc...
20. How Good Humans Sell w/ Catherine Brown
August 13, 2021 08:00 - 47 minutes - 64.6 MBCatherine Brown , Founder of ExtraBold Sales, polled over 200 sales professionals across a wide range of industries and found that across all age groups, people hold a lot of negative views about the sales process. No doubt you’ve worried before, that you were coming across too pushy in a listing appointment, or that you were going to ruin a relationship if you used aggressive or sleazy tactics, right? Well, what if I told you, you can absolutely find more fulfillment in the sales proc...