71. The Hidden Marketing Power of the Instagram Explore Page
High Performance Marketing
English - June 23, 2023 10:00 - 21 minutes - 29.6 MB - ★★★★★ - 8 ratingsEntrepreneurship Business Marketing business customerjourney copywriting entrepreneurship marketing smallbusinessmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You may not have given much thought to landing your business on the Instagram Explore Page as a viable marketing strategy. But with millions of users actively exploring new content daily, securing a spot on this coveted platform can be a game-changer for any entrepreneur or small business. Brands are learning that showing up on the explore feature can significantly help boost your visibility to attract a wider audience of potential prospects and clients.
On today's episode of The High-Performance Marketing Podcast, I'll guide you on understanding what Instagram's algorithm is searching for, how they rank content, and what you can do to take center stage on the IG Explore page to build relationships with more people who not only need and want your product or service, but who you most likely have things in common with too. Because who would want to work with something other than a brand led by someone they like?
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