The more you understand your ideal client - who they are, what they like, and why they are drawn to your business, the simpler it will be for you to create marketing that speaks directly to them.

It also helps you avoid mass, generic, marketing messages. 

On this episode of the High Performance Marketing Podcast I'll tackle the topic of mastering the art of marketing to your ideal client —so that you attract more customers, avoid alienating the right ones, and do your best to steer clear of getting too ambitious and trying to cast too wide a net.