Hello DTC
10 episodes - English - Latest episode: almost 3 years ago -Introducing the Hello DTC podcast presented by Beaconstac!
Where global experts discuss -
launching DTC initiatives 🚀
scaling with them 📈
feasible DTC strategies for CPG brands 🎗️
Champions from consumer brands reveal their secret sauce for growth 🤫
and YOU become a smarter marketer!
So if you are at similar DTC crossroads, listen up because these experts have got the answers!
Get DTC advice from real champions in your inbox once a week- https://www.beaconstac.com/podcast
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Mastering Mini Billboard OOH Campaigns with Terri
September 02, 2021 12:27 - 32 minutes - 30 MBYou’ve heard about Direct-to-consumer businesses. Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising. On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they...
Building a plant-based DTC brand from the ground up with Luis Mejia
August 11, 2021 14:12 - 48 minutes - 44.7 MBWith flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment. In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base? On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category. I...
Building a relatable brand narrative with Matt
August 04, 2021 13:14 - 32 minutes - 29.9 MBCreating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand. Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand. But just how do you craft a brand narrative that pulls in more loyal customers? How can a direct-to-consumer business create a narrative that builds a community? In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming ...
Building an atypical broad but high intent SEO model for DTC brands with Marquis
July 23, 2021 10:26 - 25 minutes - 47 MBIs investing in SEO more important than investing in setting up physical stores? Data definitely suggests so! A recent study by Search Engine Journal showed that while Google was the second acquisition channel for DTC brands, physical stores were far away at the 5th position. Marquis Matson, VP Growth and Community of Sozy, has elevated the comfortable clothing brand by DOUBLING their website traffic in just six months On this episode of Hello DTC presented by Beaconstac, Marquis, and Mo...
Creating memorable moments for the customers with Eli Weiss
July 14, 2021 11:04 - 42 minutes - 79.6 MBEmpathy and compassion towards customers and their needs help build a community of loyal customers. This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth. Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means. On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss: SMS as a channel to build a community Cu...
Using customer feedback to build a better DTC solution with Samriddh Dasgupta
June 30, 2021 12:29 - 46 minutes - 86.4 MBNew-age DTC brands have changed the way products are built - They build solutions, not products. They are building solutions to customer problems and not just launching new products with brighter packaging. Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback. On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss: Limitations of customer feedback from social media Dependable sources of cu...
Building a 100,000 customer base in a brand-new category with Chris Meade
June 23, 2021 11:33 - 30 minutes - 56.1 MBBuilding a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE. But that’s the fun part of the entrepreneurial journey! Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers. He went on to build the fastest-growing sporting goods company on the planet. The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the...
A Playbook For Becoming A Cult-Favorite DTC Fashion Brand
June 17, 2021 07:50 - 35 minutes - 65.8 MBIs this an era of celebrity-backed CPG brands? For sure. Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables. However, is that sufficient to become a cult-favorite brand? Not at all. Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand. Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and appar...
Building A Sustainable DTC Model For Retail-First CPG Brands
June 09, 2021 05:23 - 19 minutes - 36.1 MBBig CPG brands like Unilever & Heinz have been making incremental investments in building DTC models for years. But with the current crisis, what was on the back burner is now brought to a boil. And it is certainly not easy. Traditionally, the bigger the brand, the higher the number of shelves it holds in supermarkets. Our guest speaker, Amy Zhao has worked with two such brands - The Kraft Heinz Company and Newell Brands She tells us all about building a sustainable DTC model for retail...
Teaser
June 03, 2021 09:30 - 20 seconds - 329 KBIntroducing the Hello DTC podcast presented by Beaconstac! Where global experts discuss - launching DTC initiatives 🚀 scaling with them 📈 feasible DTC strategies for CPG brands 🎗️ Champions from consumer brands reveal their secret sauce for growth 🤫 and YOU become a smarter marketer! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mobstac/message