Mastering Mini Billboard OOH Campaigns with Terri

Hello DTC

English - September 02, 2021 12:27 - 32 minutes - 30 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Building a plant-based DTC brand from the ground up with Luis Mejia

You’ve heard about Direct-to-consumer businesses.

Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising.

On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.

In this episode, we discuss:

Jinx’s unique OOH advertising campaign
The state of OOH advertising in 2021
Measuring success in OOH advertising
How to create the perfect billboard
OOH advertising inspirations

Connect with Terri on LinkedIn.

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/mobstac/message

Twitter Mentions

@hello_dtc