Building a plant-based DTC brand from the ground up with Luis Mejia

Hello DTC

English - August 11, 2021 14:12 - 48 minutes - 44.7 MB
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Previous Episode: Building a relatable brand narrative with Matt

Next Episode: Mastering Mini Billboard OOH Campaigns with Terri

With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.

In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base?

On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category.

In this episode, we discuss:

The growth of the plant-based foods category

How to build a unique DTC brand in the plant-based market

Brand collaborations and measuring market success

Building a visual brand identity for plant-based DTC brands

Connect with Luis on LinkedIn - https://www.linkedin.com/in/luis-mejia-59b87926/

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