Hello DTC artwork

A Playbook For Becoming A Cult-Favorite DTC Fashion Brand

Hello DTC

English - June 17, 2021 07:50 - 35 minutes - 65.8 MB
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Previous Episode: Building A Sustainable DTC Model For Retail-First CPG Brands
Next Episode: Building a 100,000 customer base in a brand-new category with Chris Meade

Is this an era of celebrity-backed CPG brands?


For sure.


Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables.


However, is that sufficient to become a cult-favorite brand?


Not at all.


Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand.


Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and apparel brand in India.


On this episode of Hello DTC, Amuthan and Monika:

Make a case for leaning into the plug-and-play DTC model

Uncover the singular way of becoming a category leader - even with fast-growing competition

Map the role of an influencer to the marketing-sales funnel

Break down what a good return user strategy looks like

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