Using customer feedback to build a better DTC solution with Samriddh Dasgupta

Hello DTC

English - June 30, 2021 12:29 - 46 minutes - 86.4 MB
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Previous Episode: Building a 100,000 customer base in a brand-new category with Chris Meade

Next Episode: Creating memorable moments for the customers with Eli Weiss

New-age DTC brands have changed the way products are built - They build solutions, not products.

They are building solutions to customer problems and not just launching new products with brighter packaging.

Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback.

On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss:

Limitations of customer feedback from social media

Dependable sources of customer feedback

Deriving objective insights from subjective feedback

The 7P model at Bombay Shaving Company

Samriddh has great insights to share about marketing and building products on his social channels. Follow him at -

Linkedin - https://www.linkedin.com/in/samriddh/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

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If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

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