Have You Got 5 Minutes?
65 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 2 ratingsThe PR, Comms and marketing podcast answering the things you would normally have asked someone really quickly about at an event or while making a brew in the office. Harriet Small and Rebecca Roberts catch up and tackle a different topic each week they think others in the industry would find useful.
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Episodes
Communicating the Olympics Story with Scott Field
December 01, 2022 06:29 - 25 minutes - 22.3 MBWe welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press. Building a career in sport, having worked at football clubs, the FA and now with TeamGB, we ask what the common misconceptions are about establishing a comms career within sport - namely, having ...
Accessible Social Media With Alexa Heinrich
November 29, 2022 07:53 - 19 minutes - 17.5 MBThis episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida. With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an ...
Moving With the Tide - Comms Hero Live Episode
November 24, 2022 07:24 - 32 minutes - 29.3 MBIf anyone had predicted everything that's happened in 2022, we'd be surprised! We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally. https://commshero.com/ We mention... Changes with Annie Macmanus https://podcasts.apple.com/gb/podcast/changes-with-annie-macmanus/id1465937091 ...
Influencers and Supply Chain and Cost of Living Comms
November 22, 2022 06:59 - 12 minutes - 11.1 MBWe're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with. First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk... We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectiv...
Rebecca‘s Best Bits of Season 2
November 11, 2021 07:19 - 13 minutes - 10.7 MBThis is a special bonus episode that features Rebecca’s best bits of season 2. The list of episodes that the clips are taken from Personal Success and Hyping Yourself with Lucy Werner https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882 Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow https://podcasts.apple.com/gb/podcast/am-i-stuck-in-a-rut-or-is-it-pandemic-fatigue/id1550599535?i...
Harriet’s Best Bits of Season 2
November 04, 2021 06:41 - 35 minutes - 42.9 MBThis is a special bonus episode that features Harriet’s best bits of season 2. The list of episodes that the clips are taken from Sliding Doors with Sam Hodges and James MacLeod https://podcasts.apple.com/gb/podcast/sliding-doors-with-sam-hodges-and-james-macleod/id1550599535?i=1000538655304 Document, rather than create and Alex Payne, The Room - building a marketing tech business https://podcasts.apple.com/gb/podcast/document-rather-than-create-and-alex-payne-the/id1550599535?i=10005...
Sliding Doors with Sam Hodges and James MacLeod
October 15, 2021 05:22 - 43 minutes - 40 MBThis extended guest episode was recorded as part of our season 2 finale. In this episode, we are joined by two titans of television and entertainment PR who are generally all-around nice guys. Sam Hodges and James MacLeod started their PR career at the BBC together working on shows such as Strictly Come Dancing. They have gone on to have top comms roles at ITV, BBC, Netflix, Channel 4 and Twitter between them. During our conversation, we talked about what it is really like being at the to...
Teaching The Next Generation of Industry with Dr Clea Bourne
October 14, 2021 05:32 - 51 minutes - 47.2 MBThis extended guest episode was recorded as part of our season 2 finale. Our guest in this episode is Dr Clea Bourne. Clea, a senior lecturer at Goldsmiths’ University Media and Communications Department is one of the leading voices in the academia for the promotional professions of marketing, PR, and advertising. Not only is she an expert in the subjects that she teaches, but she also has in-depth knowledge and understanding of the Financial Markets. She is the author of several publicatio...
Keeping It Local with Polly Cziok
October 13, 2021 05:25 - 31 minutes - 28.9 MBThis extended guest episode was recorded as part of our season 2 finale. Our guest this episode, is Polly Czoik, the Strategic Director, Engagement, Culture, and Organisational Development at London Borough of Hackney. Polly has been at Hackney for close to two decades, starting as a communications officer. If anyone understands local government communications it is Polly, as the former Chair of the CIPR’s Local Public Services Group, and through her peer support work with the LGA, she h...
Sue Anstiss -Telling the story of women’s sport
October 12, 2021 05:25 - 21 minutes - 19.6 MBThis extended guest episode was recorded as part of our season 2 finale. Our guest in this episode is Sue Anstiss a pioneer of women’s sport and marketing for almost 3 decades. A founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective. Sue established Fearless Women last year and is host of the successful Game Changers podcast. Sue has worked in sports marketing and PR throughout her career and this year launches her book Game On: the unstoppable rise o...
Tech for Good with Alice Skeats from Nextdoor
October 11, 2021 05:27 - 40 minutes - 37.1 MBThis extended guest episode was recorded as part of our season 2 finale. Our guest this episode, is Alice Skeats, Head of Partnerships for Europe at Nextdoor. Alice has been the senior Communications, PR and Partnerships manager at the tech company which geo-locates neighbours on a social media platform. Alice has background in police and local government communications before transitioning to tech. In this episode we talk about loneliness, tranistiioning to a new industry, the power o...
Document, rather than create and Alex Payne, The Room - building a marketing tech business
October 07, 2021 05:24 - 29 minutes - 26.6 MBIn this episode, we kick off by talking about why sometimes it’s better to document rather than think of a new idea from scratch. Anyone who has heard, watched or read anything by marketer Gary Vaynerchuk, will know that content is all around us and telling compelling stories doesn’t have to be complex. Our guest this week, is probably best known for his career as a sports broadcaster, Alex Payne although on most weeks can be found co-hosting the top Rugby Podcast, The Good, The Bad & T...
Switching Industries Later in Life and Different Ways We Communicate
October 05, 2021 06:03 - 18 minutes - 17.3 MBIn this episode, we talk about getting into the PR, Communications and Marketing industry after 30 years old and why coming into the profession later on in your career has its merits. For our 5 minutes, we talk about how to communicate statistics and complex data. We explore why storytelling is important, the role television has played and why sometimes news jacking is a good idea when you have the data. Ella Minty #PowerAndInfluence Twitter https://twitter.com/EllaMinty PR Blogg...
Our Business is A People Business and Hopes & Dreams with Emma Gilmartin
September 30, 2021 05:28 - 22 minutes - 20.9 MBTrigger Warning: We do discuss fertility, baby loss and miscarriage in this episode. Feel free to skip it and listen to some of our other episodes, we more than understand. Harriet & Rebecca In this episode, we talk about the fact that our business public relations, marketing and corporate communication is a people business. Working with people and understanding how to manage relationships is a core part of what we do. Knowing how to do that well can only be a good thing. Our gue...
When Brands Collaborate and The Business of Magazines
September 28, 2021 05:33 - 19 minutes - 17.6 MBIn this episode, we talk about great brand collaborations and why they’ve worked. What to consider for your audience and why it may be a good idea to think to vet who you’re partnering with. For our 5 minutes, we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being absorbed by larger media houses and now Condé Nast, one of the largest and oldest announcing that it will make many of its titles global seei...
Oh the Glamorous and Music PR with Brenda Juliet
September 23, 2021 05:22 - 26 minutes - 24.1 MBIn this episode, we open by peeping behind the curtain of the ‘glamorous’ industries PR, Communications and marketing professions hold in high esteem. Because it isn’t all parties and fancy shoots. For our 50th episode of the show, we welcome Brenda J, the Head of Publicity at MYBLAQBOOK, an exclusive Black-owned Music PR agency crossing worlds between online, print & everything in between. Brenda shares how she is working with her artist, the media avenues we should be thinking about...
Black to Front on Channel 4 and flexible working for parents
September 21, 2021 05:33 - 19 minutes - 17.7 MBIn this episode, we reflect on Channel 4’s Black to Front. On September 10th, Channel 4 broadcast programming featuring Black presenters, actors, writers and experts, contributors, and programme-makers. It was done as part of the broadcaster’s commitment to represent and champion under-represented audiences and communities. For our 5 minutes, we discuss the landmark case of Alice Thompson, an estate agent who won £185,000 at an employment tribunal. The sex discrimination case was heard aft...
Communicating supply issues and One Minute Briefs with Nick Entwistle
September 16, 2021 06:14 - 27 minutes - 25.3 MBIn this episode, we talk about the communication gaps we see around the current supply shortages. We have seen retailers and restaurant and fast food chains run out of essential stock, forcing them to shut. We explore why it is important to get the internal and external communications right. We are joined by the Founder and Creative Director of the Bank of Creativity and One Minute Briefs. Nick talks about how ideas come to him, building a community rooted in creativity and how he grew One...
Is Ryan Reynolds a PR King? And Answer The Public
September 14, 2021 05:28 - 14 minutes - 13.5 MBIn this episode, we have a chat about the PR antics of actor and businessman Ryan Reynolds. From making Deadpool a household name to making Aviation Gin famous and buying Wrexham Football Club, he knows how to get attention. For our 5 minutes, we look into the online platform Answer the Public. The platform helps you discover what people are searching for online in an easy accessible way. Welcome To Wrexham: When is it on TV and what is Ryan Reynolds and Rob McElhenny's new FX documen...
Getting leadership visibility right and creative leadership with Charles Day
September 09, 2021 05:33 - 30 minutes - 28.4 MBIn this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted. We’re honoured to welcome leadership advisor and coach Charles Day. Charles’s clients include Spotify, Hearst Publications, Wieden + Kennedy, the BBC and Tommy Hilfiger. We talk to him about how we lead when none of us has been here before, having uncomfortable conversations and bur...
Brandsplaining and why does every brand want to change the world?
September 07, 2021 05:58 - 17 minutes - 16.1 MBIn this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question. Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts Dove campaigns https://www.dove.com/uk/stories/campaigns.html This Girl Can https://www.thisgirlcan.co.uk/ Oia Skin Tweet...
We love you, but we‘re not buying it and Paul Stollery
September 02, 2021 05:20 - 23 minutes - 21.9 MBIn this episode, we ask whether you can trust social media metrics. While some may say that it is about brand building, the school of thought that engagement matters more still stands. We are joined by Paul Stollery, Co-founder and Group creative director of agency Hard Numbers, The Hype Collective and is the co-founder of The Family. Hard Numbers is one of 2020’s standout agencies, winning a range of prestigious industry awards in their first year. Hard Numbers' Parent Group Rebrand...
Stack Them Skills and Why Marketing and Communications Should Be A Part of Recruitment of Campaigns
August 31, 2021 05:30 - 19 minutes - 18 MBIn this episode, we start by exploring the concept of skill stacking. Skill staking works in a way that you combine skills whether new or old in a way that combines them all to help you be more effective and available. The skills don’t necessarily need to be related to make a difference. For our 5 minutes, dive into recruitment campaigns and the role that communications and marketing can play. We share some interesting ones that we have seen. Outliers by Malcolm Gladwell Happy Sexy M...
Launching a Podcast on Zero Budget and Nia Singleton on working with the community
August 26, 2021 05:23 - 22 minutes - 20.1 MBIn this episode, Harriet shares her recent experience of launching an in-house podcast series at work. We share our insights into what we have seen work well and what you could do with your resources. In this episode, we are talking to Nia is the Community Liaison Manager in the UK for Tata Steel in Europe, and the host of the Steel Cast podcast series. She is also a board member for Thrive Women’s Aid specialising in communications and branding. She tells her she fell into comms and w...
Birmingham City F.C WTF? and Marketing to Over 60s
August 24, 2021 05:28 - 16 minutes - 15.5 MBIn this episode we start by talking about the unpaid one-year media and marketing placement advert that was put out by Birmingham City Football Club and why it’s a problem. For our 5 minutes, we explore marketing to over 60’s. What campaigns we have seen, the segmentation of the audience and what needs to change. Research by Lloyds Banking has shown that although people over 65 make up 17.7% of the population they only feature in 6.2% of advertising, however when they do feature in...
Am I Stuck In A Rut or Is It Pandemic Fatigue? Fadumo Olow, Telling The Story Of Women’s Sport
August 19, 2021 05:13 - 18 minutes - 16.7 MBIn this episode, we talk about whether one of us is stuck in a rut or lacking ambition. We are joined by Fadumo Olow, Social Media Editor for Telegraph Women Sport and Journalist. She is a former footballer, has worked as a social worker, co-hosted a podcast called ‘I think she’s offside’ and written for the likes of Gal-Dem. Fadumo shares her experience of being a sports reporter, the stories that she has been working on and the things she has drawn on from her youth work. Swimmin...
Destination Addiction and Communicating with Empathy
August 17, 2021 05:47 - 13 minutes - 12.6 MBIn this episode, we have a chat about destination addiction. The idea that happiness on the other side of that next thing. Whether that is a promotion, new job, a successful campaign or viral tweet. For our 5 minutes, we share our thoughts on communicating with empathy and why it is important regardless of who your audience is. We share some resources which we’ve found helpful on how to communicate the death of an employee. Destination Addiction | Robert Holden | TEDxFindhornSalon htt...
Filtered Images, False Advertising and Raf McDonnell, Founder of Talent & Brands
August 12, 2021 06:06 - 22 minutes - 20.7 MBIn this episode, we talk about a new law that is coming in Norway, which will force social media influencers to declare if their images have been modified. The rules will apply to any paid posts across every social media platform. This is being done to help body image pressures among young people. We also speak to Raf McDonnell the founder of Talent & Brands. A man who has worked on every side of brand deals. Raf worked at Fosters Beer, Walkers Crisps and Coca-Cola and then moved into the E...
4-day week in PR and Fandoms
August 10, 2021 06:01 - 13 minutes - 12 MBWe share our thoughts on the 4-day work week and whether it would work for our industry. Is it time to think about a different approach after the success of Iceland’s trial, which has been the largest one in the World to date, with “overwhelming success”. For our 5 Minutes we talk about consumer loyalty and fandoms online. When does it become a problem and how do you interact with your audience when they hold significant power because of their numbers? The 4-Day Week by Andrew Barnes St...
Wellbeing at work - more than a yoga class and the revival of internal communications with Dev Mistry
August 05, 2021 05:55 - 28 minutes - 26.5 MBWe talk about why wellbeing at work is more than a yoga class, and why it is important to think about a long term strategy. In this episode we are talking to Dev Mistry, Internal Communications Executive at Virgin Media, who specialises in relationship management and engagement. Dev held PR roles in the automotive industry at Honda and Subaru UK before joining Virgin Media. We talked about the revival of Internal Communications during the pandemic, creating a channel mix that works for a...
Keeping up with the Kardashians of CPD and Product Placement
August 03, 2021 05:36 - 10 minutes - 9.49 MBIn this episode, we are sharing our struggle of keeping up with professional development as we come out of lockdown. It’s hard to fit it all in and we understand! For our 5 minutes, we have a chat about product placement and where we see it going next. With Boots launching a ‘shop the show’ in conjunction with ITV’s Love Island and the filming of the next Sex In The City underway we chat about the return on investment for brands. As we’re in the Olympic season we reminisce about the headphon...
Asking for Help at Work and Wellness PR Guru Naomi White
July 29, 2021 05:44 - 26 minutes - 23.9 MBIn this episode, we chat about why it is okay to ask for help at work and catch up with Naomi White, founder of Naomi White Communications. Her agency specialises in health and wellness with a portfolio of clients such as Boom Cycle, Thrive, Lumen, Fresh Food Fitness, Barrecore, Shaman Durek, Jody Shield, MoveGB and more. Naomi gave us an insight into how she does PR for her clients and the evolution of her PR coaching business. Luke Worthington https://www.lukeworthington.com/ ...
Digital Calendar Etiquette and Pinterest What Are We Missing?
July 27, 2021 06:01 - 13 minutes - 12.8 MBThis episode we ask whether there’s an etiquette with online calendars, as one of us is less of a fan than the other (!). We talk about the different tools, advantages and limitations of calendar tools. We also chat about whether we’re missing anything with Pinterest, with a stack of examples of different brands and organisations taking advantage of the platform. Calendly https://calendly.com/ Pinterest https://www.pinterest.co.uk/ Pinterest Business https://business.pinterest.com/cre...
What Socials Work for Work and Personal Brand with Rob Armstrong-Haworth
July 22, 2021 05:28 - 23 minutes - 21.2 MBIn this episode, we talk about how to make social media work for you and what works for work versus personal. We also catch up with Rob Armstrong-Haworth, founder of the agency Neon Caffeine who also run the All Day All Night Conference. Neon Caffeine offers social media strategy, audits, listening and training and more recently has also helped clients to verify accounts and combat the breadth of fake accounts that come with high profile individuals, including those thrust into the spotlight...
'Rainbow Washing' and Learning from Gaming
July 20, 2021 05:29 - 17 minutes - 15.8 MBIn this episode, we have a chat about the problem of ‘rainbow-washing’, which has now become rampant with Pride month. How do brands ensure that they are communicating in an ethical way that has a true impact on the LGBTQIA community? For our 5 minutes with. We look at what we can learn from the gaming industry. We talk about the gamification of the employee experience. How games have been used for public health messages and the lessons we can learn from them on audience segmentation. The Q...
Personal Success and Hyping Yourself with Lucy Wern
July 15, 2021 05:34 - 28 minutes - 25.8 MBIn this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern’, a PR & design ‘do it for you’ consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We want to thank Lucy for being incredibly vulnerable and sharing her family story with us. Hype Yourself: A no-nonsense PR toolkit for small busine...
We're Back, Saying 'Yes' and How Hybrid are You?
July 13, 2021 05:32 - 12 minutes - 11.6 MBWe’re back for Season 2 and we’re talking about saying YES and doing things, following our enjoyment of Year of Yes, by Shonda Rhimes. Plus, we talk about getting back into the office and the hybrid work debate - but more about why different age groups and career stages are experiencing things differently. Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes The Daily Stoic by Ryan Holiday and Stephen Hanselman The Work Trend Index: The Next Great ...
David Pembroke: the advisor to Eddie Jones and the man who wants to change Government Comms
April 29, 2021 05:14 - 47 minutes - 40.3 MBFor our Season 1 finale, we bring you a special with Government Communications specialist David Pembroke, who also happens to be known to many in Rugby as ‘Pemby’, the communications advisor and most trusted confidant to England Coach Eddie Jones. David has had a riveting career as a broadcaster, marketer, director of communications and now agency CEO. For 25 years, he has led, Contentgroup, one of Australia’s top communications agencies specialising in government and public sector communi...
Brain Fog and Brand Banter
April 27, 2021 06:01 - 9 minutes - 9.1 MBIn this episode, we talk about brain fog and why it’s such a problem. Honestly, we’re feeling it and thought it was important to talk about it. As PR, Communications and marketing pros, we need to be switched on, but we’re also living through a pandemic that is affecting our minds and memory. For our 5 Minutes, we have a chat about brand banter (or “brandter”). In recent weeks, Aldi and M&S have had an interesting exchange on Twitter. But aren’t the first. We’ve seen brands across every...
Performance Fatigue and Arts & Culture PR with Corrina Antrobus
April 22, 2021 06:07 - 15 minutes - 13.5 MBIn this episode, we are incredibly excited to be joined by a special co-host. Corrina Antrobus is Hackney Council’s Arts & Culture Communications Officer, and a film presenter on Channel 4’s Sunday Brunch. She is also a film writer, podcaster and the founder of The Bechdel Test Fest, a celebration of films that present women in a positive and dynamic light. This week we have a chat about the strange fatigue and emptiness that we have all felt after being a part of online events and sessio...
Over Online Networking and Why We're Wired to Love What We Create
April 20, 2021 05:34 - 11 minutes - 10.2 MBIn this episode, we’re getting honest about the challenges of online networking and why we’re sort of over it. After a year of navigating online video group chats, quizzes, murder mystery and industry events, we want the connection that comes with being together in real life. For our 5 Minutes, we chat about the notion that we’re wired to love what we do and the need to involve the audience and stakeholders in communications. We share why brands and businesses need to get insight from cons...
I Communicate in GIFs Now and Media Training with Genelle Aldred
April 15, 2021 05:32 - 22 minutes - 21.1 MBIn this episode, we talk about the GIF. We give you some examples of where it has been used well in communications campaigns, the things to consider and the dark side. We have former ITV and BBC journalist Genelle Aldred, and founder of communications consultancy GA\C with us to talk to us about media training, creating space for conversations, and ethical storytelling. Blood donation service explains why it asks for black donors - Twitter Thread https://twitter.com/i/events/927849585...
Don't Self Deprecate and How to Have Better Meetings
April 13, 2021 05:58 - 10 minutes - 9.53 MBIn this episode, we have a chat about being humble and how it could be hindering rather than helping you. For our 5 Minutes with, we talk about how to have better meetings. What are the dynamics that you need to be mindful of and how do you ensure you get the most of the meeting. F*ck being humble! TED Talk by Stefanie Sword Williams https://www.youtube.com/watch?v=oduEj9n9nEA FBH https://www.fuckbeinghumble.com/ Struggling with COVID fatigue? Citigroup will roll out 'Zoom Free Fri...
Unexpected Channels and Africa's Tech Story with Maria Adediran
April 08, 2021 10:24 - 16 minutes - 13.5 MBIn this episode, we talk about unexpected channels. The examples we share include, Propercorn, Clearscore, Dunelm, and Bloom & Wild. For our 5 Minutes with we have Maria Adediran, Senior PR Account Manager at Wimbart. She gives us an insight into tech PR in Africa and emerging markets. Propercorn founder Cassandra Stavrou interviewed by Mary Nightingale How I Grew My Brand https://podcasts.apple.com/gb/podcast/propercorn-founder-cassandra-stavrou-interviewed-by/id1359116668?i=100040...
Jargon and Everyone Wants a.....
April 06, 2021 06:27 - 10 minutes - 9.4 MBThis is a cathartic episode! We discuss the use of jargon and acronyms in communications. Why do people use them and when does it stop your message from reaching your audience? For our 5 Minutes, we chat about all the things that every stakeholder wants from PR, Communications and Marketing. From requests to arrange meetings with an A-listers to Linkedin vanity likes, we share ours. Steven Pinker: Sense of Style https://stevenpinker.com/publications/sense-style-thinking-persons-guide-wr...
More Than a Hashtag and 'Competitive' is Not a Salary Bracket
April 01, 2021 06:09 - 10 minutes - 9.04 MBIn this episode, we discuss why online activism is not where the action stops. What role do we have as PR and Communications professionals to change the narrative and breakdown racist rhetoric in society? Following the massacre in Atlanta on March 16, the conversation about racism, particularly to east and south Asian communities, has been ignited, with the hashtag #StopAsianHate but it has to be more than an online gesture. For our 5 minutes, we talk about the problems associated with using...
Loneliness in PR and Feast & Famine of Freelance
March 30, 2021 06:27 - 9 minutes - 8.97 MBIn this episode, we talk about the loneliness that PR and communications pro may be going through at the moment, and why it is so important to break the stigma and shame that is associated with social isolation. We also share our tips on managing the ‘feast and famine cycle’, of being a PR, comms and marketing freelancer or consultant. Together: The Healing Power of Human Connection in a Sometimes Lonely World by Vivek H Murthy Alone Not Lonely https://www.commsoveracoffee.com/new-b...
Marketing to Parents and Making Motherhood More Real with Clemmie Telford
March 25, 2021 07:35 - 14 minutes - 11.4 MBThis week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions. Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife Spill the Milk IG Series https://...
Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman
March 23, 2021 07:19 - 12 minutes - 11.4 MBIn this week, we reflect on how workplaces can support women. We invited Crisis Communications expert Amanda Coleman to talk to us about The London Metropolitan Police communications response to events at a vigil for Sarah Everard on Saturday 13 March. Everyone has the ability to be an ally by Nafisa Shafiq https://comms2point0.co.uk/comms2point0/2021/3/15/everyone-has-the-ability-to-be-an-ally Amanda Coleman Communications https://amandacolemancomms.co.uk/ Crisis Communication ...
Going Viral and Getting PR in the PR Industry with Arvind Hickman
March 18, 2021 08:24 - 19 minutes - 19.6 MBWe’ve all heard it at some point. ‘We need to go viral.’ We explore whether it is all it’s cracked out to be and why you may need to take them back to the communications and marketing objectives. We are joined by Arvind Hickman, News Editor at PR Week to discuss the 2021 power book, getting coverage in the industry’s top trade publication, and how they are using podcasting. We also catch up with him on how things are going with PR Week’s ambition to get more representative voices in the...