Birmingham City F.C WTF? and Marketing to Over 60s

Have You Got 5 Minutes?

English - August 24, 2021 05:28 - 16 minutes - 15.5 MB - ★★★★★ - 2 ratings
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Previous Episode: Am I Stuck In A Rut or Is It Pandemic Fatigue? Fadumo Olow, Telling The Story Of Women’s Sport

Next Episode: Launching a Podcast on Zero Budget and Nia Singleton on working with the community

In this episode we start by talking about the unpaid one-year media and marketing placement advert that was put out by Birmingham City Football Club and why it’s a problem.

For our 5 minutes, we explore marketing to over 60’s. What campaigns we have seen, the segmentation of the audience and what needs to change.

Research by Lloyds Banking has shown that although people over 65 make up 17.7% of the population they only feature in 6.2% of advertising, however when they do feature in advertising and marketing the narrative follows the line of stereotypes.

'Indefensible' – Birmingham City FC slated for 12-month unpaid media and marketing placement

Position, which offers expenses only, will require candidates to 'work unsociable hours where applicable' and 'contribute to the creative process, turning ideas into practical content'. by John Harrington

https://www.campaignlive.co.uk/article/indefensible-%e2%80%93-birmingham-city-fc-slated-12-month-unpaid-media-marketing-placement/1725291?bulletin=campaign_breakfast_briefing

The Intern Uprising - This Is Uncomfortable https://podcasts.apple.com/us/podcast/the-intern-uprising/id1466681015?i=1000521640460

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts

This Girl Can targeting older women https://www.prweek.com/article/1422548/sport-england-targets-older-women-new-phase-girl-campaign

‘Sex never gets old’: Vaginal dryness brand wins TfL ad diversity prize tackling ageism

Replens MD, an intimate moisturiser brand, has won £500,000 of advertising space across the Transport for London network, while Brompton Bicycle takes home second place.

https://www.marketingweek.com/sex-never-gets-old-tfl-diversity-prize/

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK

Website: https://nextdoor.co.uk/

Find Rebecca:

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

Birmingham City F.C WTF? and Marketing to Over 60s

Have You Got 5 Minutes?

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