Brandsplaining and why does every brand want to change the world?

Have You Got 5 Minutes?

English - September 07, 2021 05:58 - 17 minutes - 16.1 MB - ★★★★★ - 2 ratings
Marketing Business Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: We love you, but we‘re not buying it and Paul Stollery

Next Episode: Getting leadership visibility right and creative leadership with Charles Day

In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts

Dove campaigns https://www.dove.com/uk/stories/campaigns.html

This Girl Can https://www.thisgirlcan.co.uk/

Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004

Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA

These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/

Moneybox https://www.moneyboxapp.com/

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald

Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain

Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts

The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/

Find Rebecca:

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

Brandsplaining and why does every brand want to change the world?

Have You Got 5 Minutes?

Twitter Mentions