When Brands Collaborate and The Business of Magazines

In this episode, we talk about great brand collaborations and why they’ve worked. What to consider for your audience and why it may be a good idea to think to vet who you’re partnering with. 

For our 5 minutes,  we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being absorbed by larger media houses and now Condé Nast, one of the largest and oldest announcing that it will make many of its titles global seeing restructures and layoffs. What is next for the business of glossies?

Enjoy a Coke with Smeg This Year - This Year - Celebrate “Unity”  https://www.smeg.com/us/special-products/coca-cola 

Diet Coke teams up with Nails Inc to launch collection https://www.marketingweek.com/diet-coke-teams-up-with-nails-inc-to-launch-collection/ 

Saweetie Says Her New Partnership With McDonald's Was A 'Match Made In Heaven' https://www.forbes.com/sites/raquelharris/2021/08/12/saweetie-says-her-new-partnership-with-mcdonalds-was-a-match-made-in-heaven/?sh=3fcf72863eec 

Justin Bieber's second Crocs collab drops today—here’s what you need to know https://eu.usatoday.com/story/tech/reviewedcom/2021/03/15/justin-bieber-crocs-second-collaboration-where-and-how-buy/4698373001/

Adidas Originals x TFL are releasing 10 new shoes inspired by the London Underground https://www.standard.co.uk/insider/fashion/adidas-originals-x-tfl-trainers-london-underground-sneakers-a4002916.html

H&M's best designer collaborations https://www.harpersbazaar.com/uk/fashion/fashion-news/news/g23095/hms-best-designer-collaborations/ 

Diageo to acquire Aviation Gin and Davos Brands  https://www.diageo.com/en/news-and-media/press-releases/diageo-to-acquire-aviation-gin-and-davos-brands/

Primark Cares, featuring Disney https://www.primark.com/en-us/primark-cares-featuring-disney 

Netflix lands golden ticket by buying Roald Dahl estate https://www.bbc.co.uk/news/entertainment-arts-58648566 

Disney buys Star Wars maker Lucasfilm from George Lucas https://www.bbc.co.uk/news/business-20146942 

Ten years of the Times digital paywall: How Murdoch's 'big gamble' paid off https://www.pressgazette.co.uk/ten-years-of-the-times-digital-paywall-how-murdochs-big-gamble-paid-off/ 

Times and Sunday Times readership falls after paywall https://www.bbc.co.uk/news/uk-11671984 

Hearst acquires rights to Elle and Red magazines from Legardere https://www.thedrum.com/news/2011/03/29/hearst-acquires-rights-elle-and-red-magazines-legardere 

Condé Nast Global Merger Puts Jobs at Risk https://www.businessoffashion.com/news/media/conde-nast-global-merger-puts-jobs-at-risk 

Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines https://voices.media/former-empire-editor-chief-terri-white-left-best-job-magazines/ 

Allbright: Anna Jones in conversation with Vanessa Kingori of British Vogue https://www.instagram.com/tv/CCEIFcLnW3u/ 

Women's Health Live Virtual https://www.hearst.co.uk/case-studies/womens-health-live-virtual 

Hearst UK launches new Women’s Health Live Festival https://www.fipp.com/news/hearst-uk-launches-whlf/ 

Stylist Live https://www.stylist.co.uk/stylistlive 

Black Ballad Seedrs crowdfunding page https://www.seedrs.com/black-ballad 

Daily Telegraph plans to link journalists' pay with article popularity https://www.theguardian.com/media/2021/mar/15/daily-telegraph-plans-link-journalists-pay-article-popularity 

Wessenden MediaFutures stats https://whatsnewinpublishing.com/magazines-still-have-a-future-but-its-very-different-from-their-past/ 

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK

Website:  https://nextdoor.co.uk/ 

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Find Rebecca: 

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts 

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/