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Globally Speaking

196 episodes - English - Latest episode: 2 months ago - ★★★★★ - 29 ratings

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

Management Business Education Language Learning
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Episodes

Podcast 70: Wrangling Your Global Content

January 02, 2019 14:00 - 46.7 MB

In this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many organizations don’t treat it this way. Scott explains that businesses need to think differently about how they create, manage, translate and deliver content to make it more useful and meaningful for consumers. Tune in to hear his expertise!

What’s in Store for the Translation Industry in 2019?

December 12, 2018 14:45 - 5 MB

Towards the end of each year, we talk about the trends we predict we’ll see in the upcoming year—and we love doing it! Tune in to hear what we have to say for 2019. A sneak peek: blockchain, AI and ML and how the role of linguists needs to change.

Podcast 069: What’s in Store for the Translation Industry in 2019?

December 12, 2018 14:00 - 34 MB

In this episode of Globally Speaking, Michael and Renato talk about the trends they think we’ll see in 2019 in the localization industry, including blockchain, AI and the talent shortage. Tune in to hear their predictions!

Podcast 068: How to Understand and Embrace AI

November 28, 2018 14:00 - 49.2 MB

In Globally Speaking’s live event in Seattle, Tripp Parker from Amazon’s Alexa Health and Wellness team explains Artificial Intelligence (AI), its uses and how we should interact with it. Tripp explains what AI is and how it learns, the two general uses of AI, beneficial and malevolent applications of AI and the age-old question of whether AI will take our jobs. Tune in to this fascinating conversation recorded in front of a live audience!

How to Understand and Embrace AI

November 28, 2018 13:00 - 5 MB

Artificial Intelligence (AI) is a hot topic in our industry and carries a lot of mysticism. This episode of Globally Speaking features Tripp Parker, Technical Program Manager in Amazon’s Alexa Health and Wellness team, and covers a variety of topics related to AI. Tripp explains what AI is and how it learns, the two general uses of AI, beneficial and malevolent applications of AI and the age-old question of whether AI will take our jobs. Tune in to this fascinating conversation recorded in fr...

Podcast 067: Tracking Data to Prove ROI

November 14, 2018 14:00 - 36.6 MB

In this episode of Globally Speaking, Joel Sahleen, Globalization Architect at Domo, talks about how to look at user data to justify localization. As Globalization Architect for Domo, Joel is responsible for directing the overall internationalization and localization of Domo’s SaaS business intelligence offering, including the backend platform, the middleware services, and both web and mobile clients. He holds an MA in Asian Studies from Stanford and has a degree in economics. He’s been wor...

Tracking Data to Prove ROI

November 14, 2018 13:00 - 5 MB

In this episode of Globally Speaking, Joel Sahleen, Globalization Architect at Domo, talks about driving localization for a major BI platform and how the right [data can prove ROI](https://hubs.ly/H0qCQ560). Plus, hear how localization is a chicken and egg scenario, how a ‘wall of shame’ can help resolve localization issues and a lot more.

Globally Speaking 66 - Selling Software in Today’s Localization Landscape

October 31, 2018 13:00 - 21.9 MB

In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, talks about selling software in the localization industry. He also discusses common mistakes made when buying a TMS.

Selling Software in Today’s Localization Landscape

October 31, 2018 12:00 - 5 MB

In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjoern also talks about mistakes clients make when buying a TMS.

Podcast 065: A Big Brand’s Small Start to a Successful Localization Program

October 17, 2018 13:00 - 45.9 MB

Oleksandr Pysaryuk is the Localization Manager at Achievers, provider of the cloud-based Employee Success Platform. At Achievers, he is in charge of all things related to localization. Oleksandr has 13 years of experience in software localization on both buyer and service provider sides. Before joining Achievers, he was a Localization Analyst at BlackBerry and also held localization management roles in several other companies, including LanguageScientific and Logrus. Oleksandr holds an MA in...

A Big Brand's Small Start to a Successful Localization Program

October 17, 2018 11:00 - 5 MB

In this episode of Globally Speaking, Oleksandr Pysaryuk, Localization Manager at Achievers, shares how he got into localization management, the success factors involving in managing a localization program, and how to boost employee satisfaction.

Podcast 064: Proving the ROI of Localization

October 03, 2018 13:00 - 57.1 MB

In this episode of Globally Speaking, Chris Englund, Senior Manager of Localization at HubSpot, discusses how your approach to localization should differ per market and how you can prove the ROI of your program with data.

Proving the ROI of Localization

October 03, 2018 11:00 - 5 MB

Chris Englund, Senior Manager of Localization at HubSpot, shares his insights and experience on how a well-known global B2B brand handles localization. He provides details about HubSpot’s successful localization program and talks about how your localization approach can drive value and how you can prove program ROI.

Podcast 063: Making the Most of Localization Events and Conferences

September 19, 2018 13:00 - 29.6 MB

The months of September through November mark the season of conferences. In Globally Speaking episode 63, we discuss the various events around the world, why they are valuable and how to make the most of them. Hope to see you at an event soon!

Making the Most of Localization Events and Conferences

September 19, 2018 10:00 - 5 MB

The months of September through November mark the season of conferences. In Globally Speaking episode 63, we discuss the various events around the world, why they are valuable and how to make the most of them. Hope to see you at an event soon!

Podcast 62: How Do Cultural Codes Affect Business?

September 05, 2018 13:00 - 41.4 MB

  Dr. Clotaire Rapaille, the CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved. Tune in to hear more.    

How Do Cultural Codes Affect Business?

September 05, 2018 11:00 - 5 MB

Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved. Tune in to hear more.

Podcast 061: A Peek Inside the Canadian Translation Bureau

August 22, 2018 13:00 - 36.8 MB

Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretation. Topics include the history of the bureau, the resources required, how they measure quality and the use of MT. Listen in to learn all about it.

A Peek Inside the Canadian Translation Bureau

August 22, 2018 11:00 - 5 MB

Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretation. Topics include the history of the Bureau, the resources required, how they measure quality and the use of MT. Listen in to learn all about it.

Podcast 060: How to Get Started in B2B Marketing

August 08, 2018 13:00 - 50.9 MB

Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.

How to Get Started in B2B Marketing

August 08, 2018 13:00 - 5 MB

Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.

Podcast 059: The Evolution of Interpretation

July 25, 2018 13:00 - 34.6 MB

Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.

The Evolution of Interpretation

July 25, 2018 11:00 - 5 MB

Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.

The Evolution of Tools and Teams in a Growing Loc Program

July 11, 2018 13:03 - 5 MB

 Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective.

Podcast 058: The Evolution of Tools and Teams in a Growing Loc Program

July 11, 2018 12:00 - 44.7 MB

Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective.

Podcast 057: Sympathy for the Traitor: The Art of Literary Translation (Part Two)

June 27, 2018 12:29 - 43.4 MB

This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translation actually is to localization.

Sympathy for the Traitor: The Art of Literary Translation (Part Two)

June 27, 2018 10:37 - 5 MB

This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translation actually is to localization. Mark's book "Sympathy for the Traitor" is available now on Amazon.

Podcast 056: Sympathy for the Traitor: The Art of Literary Translation (Part One)

June 20, 2018 12:03 - 50.7 MB

Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of translating artistic works.

Sympathy for the Traitor: The Art of Literary Translation (Part One)

June 20, 2018 10:02 - 5 MB

Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of translating artistic works. Mark's book "Sympathy for the Traitor" is available now on Amazon.

Podcast 055: Advancing the TAUS Dynamic Quality Framework (DQF)

June 06, 2018 13:09 - 72.1 MB

TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!

Advancing the TAUS Dynamic Quality Framework (DQF)

June 06, 2018 11:16 - 5 MB

TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!

Podcast 054: Saving Latin America’s Endangered Languages

May 23, 2018 12:13 - 48.8 MB

Latin America Habla is a nonprofit organization commited to saving Latin America's indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking.

Saving Latin America's Endangered Languages

May 23, 2018 10:24 - 5 MB

Latin America Habla is a nonprofit organization commited to saving Latin America's indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking. 

Podcast 053: How Netflix Localizes (Brilliantly!) for Kids in Japan

May 09, 2018 11:49 - 46.2 MB

How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems--hiragana, katakana and kanji? Nexflix has found the answer, And the success to prove it.

How Netflix Localizes (Brilliantly!) for Kids in Japan

May 09, 2018 10:04 - 5 MB

How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems—hiragana, katakana and kanji? Netflix has found the answer.  And the success to prove it. Click here to view how Netflix approaches their UI for kids in Japan: http://bit.ly/GSpeakNetflixSlidesYuka Ogasawara is a Language Manager for Japanese at Netflix-Tokyo. She is responsible for localizing marketing copies, synopses and titles of various movies while maintaining a hi...

Podcast 052: Where Do You Fit in the MT Maturity Model?

April 25, 2018 12:08 - 37.3 MB

In this week’s episode of Globally Speaking, our hosts discuss the Machine Translation Maturity Model (MTMM) with Jordi Mon Companys, Global Product Marketing Director, and Valeria Cannavina, Senior Project Manager at Donnelley Language Solutions.

Where Do You Fit in the MT Maturity Model?

April 25, 2018 10:04 - 5 MB

In this week’s episode of Globally Speaking, our hosts discuss the Machine Translation Maturity Model (MTMM) with Jordi Mon Companys, Global Product Marketing Director, and Valeria Cannavina, Senior Project Manager at Donnelley Language Solutions. Jordi Mon Companys is the Global Product Marketing Manager at Donnelley Language Solutions. He regularly works with designers and coders with a clear focus on product strategy, launch and growth. Valeria Cannavina is a Senior Project Manager at Donn...

Podcast 051: How to Evolve Localization from Tactics to Strategy

April 11, 2018 12:00 - 50.4 MB

Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of benefits to offer localization professionals. Find out why.

How to Evolve Localization from Tactics to Strategy

April 11, 2018 10:00 - 5 MB

Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of benefits to offer localization professionals. Find out why. 

Podcast 050: Localization in Japan

March 28, 2018 12:00 - 47.9 MB

Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world's third-largest economy, Japan offers countless opportunities for companies—and LSPs—who take the time to understand how Japanese localization differs from standard practices in Europe, the Americas, and even other Asian countries. Join us for a guided tour of the Japanese localization market.

Localization in Japan

March 28, 2018 10:00 - 5 MB

Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world's third-largest economy, Japan offers countless opportunities for companies—and LSPs—who take the time to understand how Japanese localization differs from standard practices in Europe, the Americas, and even other Asian countries. Join us for a guided tour of the Japanese localization market. 

Podcast 049: Best Practices for Getting Paid

March 14, 2018 15:32 - 58.2 MB

No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting paid quickly—while avoiding wasteful transaction costs.

Best Practices for Getting Paid

March 14, 2018 14:50 - 5 MB

No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting paid quickly - while avoiding wasteful transaction costs. Eve Lindemuth Bodeux is a Localization Consultant for Rebel Translations. She provides localization, translation, transcreation and project management services for product adaptations around the world.

Podcast 048: Will TAPICC Become an Industry Standard for Translation APIs?

February 28, 2018 13:11 - 50.8 MB

TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content management systems with translation management systems. Why does TAPICC matter to you? Tune in and find out!

Will TAPICC Become an Industry Standard for Translation APIs?

February 28, 2018 12:17 - 5 MB

TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content management systems with translation management systems. Why does TAPICC matter to you? Tune in and find out! Laura Brandon is Executive Director of the Globalization and Localization Association (GALA). She specializes in building strong customer relationshi...

Podcast 047: Ethics in Machine Translation

February 14, 2018 13:00 - 51.2 MB

We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all.

Ethics in Machine Translation

February 14, 2018 12:00 - 5 MB

We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all.

Podcast 046: How to Combine Content Strategy with Localization

January 31, 2018 13:00 - 42.2 MB

Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world's top content strategists has to say to content specialists and language professionals alike.

How to Combine Content Strategy with Localization

January 31, 2018 12:00 - 5 MB

Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world's top content strategists, Kirsty Taylor, has to say to content specialists and language professionals alike.Kirsty Taylor, CLBM, is the Senior Manager of Documentation and Localisation for ABB Australia. She specializes in technical communication, internationa...

Podcast 045: The General Theory of the Translation Company

January 17, 2018 13:01 - 5 MB

What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company.