How to Get Started in B2B Marketing

Globally Speaking

English - August 08, 2018 13:00 - 5 MB - ★★★★★ - 29 ratings
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Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.