Globally Speaking
196 episodes - English - Latest episode: 2 months ago - ★★★★★ - 29 ratingsConversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
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Episodes
From Startup to Localization Powerhouse
December 18, 2019 11:01 - 5 MBIn this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc program and how he grew his team using internal resources. Plus, learn how Patrick is getting loc buy-in from other departments such as content and product development and connecting the loc program’...
Technology and Globalization at The Gap
December 04, 2019 12:00 - 5 MBIn this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what sizing has to do with localization.
Episode 94: Technology and Globalization at The Gap
December 04, 2019 12:00 - 39.5 MBIn this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what sizing has to do with localization.
Episode 93: The Importance of Geoculture in Localization
November 20, 2019 13:00 - 40.2 MBIn this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?
The Importance of Geoculture in Localization
November 20, 2019 13:00 - 5 MBIn this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?
The State of the Interpretation Market
November 06, 2019 14:45 - 5 MBIn this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies. Click play or download the episode below!
Episode 92: The State of the Interpretation Market
November 06, 2019 13:00 - 75.4 MBIn this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies.
Marketing to MENA
October 23, 2019 12:30 - 5 MBIn this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations! Listen to or download the episode below!
Episode 91: Marketing to MENA
October 23, 2019 07:06 - 53.9 MBIn this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations! Listen to or download the episode below!
Episode 90: Talking Transcription — Part 3
October 09, 2019 13:00 - 52.1 MBTo wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text and neural language processing and how he sees transcription technology evolving in the future. Tune in to hear more!
Talking Transcription — Part 3
October 09, 2019 12:45 - 5 MBTo wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text and neural language processing and how he sees transcription technology evolving in the future. Tune in to hear more!
Episode 89: Should Localization Education Ride the Technology Wave?
September 25, 2019 12:06 - 50.3 MBSchool is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both ride the wave of current technology as well as teach students traditional critical skills. Other topics include the best ways to teach automation technologies and project management and how they strive to keep their courses fresh. Click below...
Should Localization Education Ride the Technology Wave?
September 25, 2019 12:00 - 5 MBSchool is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both ride the wave of current technology as well as teach students traditional critical skills. Other topics include the best ways to teach automation technologies and project management and how they strive to keep their courses fresh. Click below to l...
Talking Transcription — Part 2
September 11, 2019 12:45 - 5 MBIn part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle growing volumes of audio and video content for global audiences. He also explains how the technology advancements in localization and transcription are similar, and the keys to successful and high-quality transcription. Listen in to hear more!
Episode 88: Talking Transcription — Part 2
September 11, 2019 04:00 - 49 MBIn part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle growing volumes of audio and video content for global audiences. He also explains how the technology advancements in localization and transcription are similar, and the keys to successful and high-quality transcription. Listen in to hear more!
Episode 87: A New Chapter for the Multilingual Publishing Industry
August 28, 2019 13:00 - 37.8 MBIn this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create & Translate.org, about the magazine publishing industry. She explains the current global licensing model for multilingual publication and why it needs to evolve to become more reader-focused. She also talks about the need to create more content that enables collaboration across cultures and markets and the similarities between the loc and publishing worlds. Click Play or Download Episode below and than...
A New Chapter for the Multilingual Publishing Industry
August 28, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create&Translate.org, about the magazine publishing industry. She explains the current global licensing model for multilingual publication and why it needs to evolve to become more reader-focused. She also talks about the need to create more content that enables collaboration across cultures and markets and the similarities between the loc and publishing worlds. Click Play or Download Episode below and thanks for ...
Episode 86: All About Internationalization
August 14, 2019 13:00 - 37.4 MBInternationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internationalization Labs, to explain to us why we still need to internationalize software in this Unicode world. He also chats about the most common internationalization problems and gives advice to companies looking to globalize their software. Stream or download the episode to learn more!
All About Internationalization
August 14, 2019 12:45 - 5 MBInternationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internationalization Labs, to explain to us why we still need to internationalize software in this Unicode world. He also chats about the most common internationalization problems and gives advice to companies looking to globalize their software.Stream or download the episode to learn more!
Episode 85: Talking Transcription — Part 1
July 31, 2019 13:00 - 26 MBIn this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are available, whether automation is viable and the human impact of her transcription work. Tune in to hear more!
Talking Transcription — Part 1
July 31, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are available, whether automation is viable and the human impact of her transcription work. Tune in to hear more!
Episode 84: Around-the-clock Innovation
July 17, 2019 13:00 - 36.5 MBIn this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears three watches.
Around-the-clock Innovation
July 17, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears three watches.
Episode 83: Unpacking the Complexities of Global Digital Marketing
July 03, 2019 13:00 - 28.4 MBIn this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!
Unpacking the Complexities of Global Digital Marketing
July 03, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!
Episode 82: The Customization Conundrum
June 19, 2019 13:00 - 57.5 MBIn this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial to a successful localization program. Press Play to hear more!
The Customization Conundrum
June 19, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial to a successful localization program.Press Play to hear more!
Episode 81: Managing Human Resources Across Cultures
June 05, 2019 13:00 - 52.6 MBIn this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural differences, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy and why trust is the key. Tune in to hear more!
Managing Human Resources Across Cultures
June 05, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural differences, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy and why trust is the key. Tune in to hear more!
Episode 80: How ASICS Is Running to Global Markets
May 22, 2019 13:00 - 58.6 MBEpisode 80: How ASICS Is Running to Global Markets
How ASICS Is Running to Global Markets
May 22, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from the retail world to the digital world. Tune in to hear more!
Episode 79: The Localization Contrarian
May 08, 2019 13:00 - 36.5 MBIn this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream. Tune in to hear more!
The Localization Contrarian
May 08, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream. Tune in to hear more!
Episode 78: Is It AI or Is It PowerPoint
April 29, 2019 06:26 - 39 MBIn this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too.
Is It AI or Is It PowerPoint
April 24, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too.
Episode 77: Maximizing the Impact of Localized Content
April 10, 2019 13:00 - 65.7 MBIn this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.
Maximizing the Impact of Localized Content
April 10, 2019 12:45 - 5 MBIn this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.
How Following the Herd Impacts Localization
March 27, 2019 13:45 - 5 MBIn this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging deeper, you can shake up your business and improve your processes.
Episode 76: How Following the Herd Impacts Localization
March 27, 2019 13:00 - 36.4 MBIn this episode of Globally Speaking, we talk about social conformity, or following the herd, and how ‘the way things have always been done’ needs a shake up every now and then, including in localization processes.
What's the Latest with Neural MT?
March 13, 2019 13:45 - 5 MBReady for more on NMT? In this episode of Globally Speaking, John Tinsley, CEO and co-founder of Iconic Translation Machines, talks with us about how neural machine translation (NMT) has finally transcended the hype, why it’s ready for prime time, and all the new doors that are being opened in this space. John says it’s ‘100% the right time’ to get into NMT. Click play to learn more!
Episode 75: What's the Latest with Neural MT?
March 13, 2019 13:00 - 55.9 MBIn this episode of Globally Speaking, we talk with John Tinsley, CEO and co-founder of Iconic Translation Machines, about the current status of neural machine translation (NMT) and why it’s the right time to get on board.
Let's Talk Internationalization
February 27, 2019 15:45 - 5 MBThis episode of Globally Speaking features Adam Asnes, the CEO and founder of Lingoport, and the topic of internationalization (i18n). He covers what it is, what problems it solves, how it’s really a design issue and not a localization issue and why it needs to happen upstream. Adam also clears up some misconceptions people might have. Tune in here to dig deeper!
Podcast 74: Tell me about Internationalization
February 27, 2019 14:00 - 57.4 MBIn this episode of Globally Speaking, we talk with Adam Asnes, CEO of Lingoport, about what makes a global enterprise consider internationalization (i18n), how it differs from localization and why it should occur upstream.
Lobbying for Language in the Halls of Power
February 13, 2019 15:45 - 5 MBIn this episode of Globally Speaking, we speak to Bill Rivers, “America’s Language Lobbyist,” about his work championing language endeavors in the US like education, translation and interpretation. You’ll want to hear more about what his advocacy for language at the highest levels has to do with immigration, national security, economic growth and the value of bilingualism.
Podcast 73: Lobbying for Language in the Halls of Power
February 13, 2019 14:00 - 67.4 MBIn this episode of Globally Speaking, we talk with Bill Rivers, self-titled American language lobbyist, about his efforts to champion aspects of language in the United States--like education, translation, and interpretation--to the highest levels of government.
What Does Blockchain Have to Do with Localization?
January 30, 2019 14:45 - 5 MBIn this episode of Globally Speaking, we speak to both Robert Etches and Michael Casey about blockchain, a new technology gathering buzz in the industry. We cover, among other things, how blockchain is a ‘truth’ machine, giving power to the people by removing the dependency on intermediaries. Tune in to hear more about this collective record-keeping system and how it might be used in the localization industry.
Podcast 72: What Does Blockchain Have to Do with Localization?
January 30, 2019 14:00 - 51.4 MBIn this episode of Globally Speaking, we talk with Robert Etches and Michael Casey about blockchain. They cover, in layman’s terms, what it is and how it applies to the localization industry. Tune in to hear more about this hot topic!
Educating the Localizers of the Future
January 16, 2019 14:45 - 5 MBIn this latest installation of Globally Speaking, Max Troyer, Associate Professor at the Middlebury Institute of International Studies, talks about the curriculum needed to educate future localization professionals, new skills that are required, where graduates end up working, typical career paths and why we should expand mentorship in the industry.
Episode 71: Educating Localizers of the Future
January 16, 2019 14:00 - 45 MBIn this episode of Globally Speaking, Max Troyer talks about his work as a professor at the Monterey Institute of International Studies (MIIS). Their curriculum, including technology, language, and business management courses, trains students for exciting careers in the ever-expanding localization industry. Tune in to hear his expertise!
Wrangling Your Global Content
January 02, 2019 14:45 - 5 MBIn this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many organizations don’t treat it this way. Scott explains that businesses need to think differently about how they create, manage, translate and deliver content to make it more useful and meaningful for consumers. Tune in to hear his expertise!