Getting Goosebumps: The Power of Storytelling
68 episodes - English - Latest episode: about 6 years ago - ★★★★★ - 23 ratingsGreat story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
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Episodes
Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products
April 11, 2018 04:00 - 36 minutes - 16.7 MBNir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products. Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at cre...
Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products
April 11, 2018 04:00 - 36 minutes - 16.7 MBNir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products.Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at creat...
Robert Greenberg - telling stories with music
March 23, 2018 04:00 - 49 minutes - 22.8 MBRobert Greenberg is a Composer, Pianist, Music Historian, Author, and Story Teller. Since 1993 he has recorded over 650 lectures on a wide variety of musical subjects, and in 2011 his book "How to Listen to Music" was published by Penguin.Robert has lectured for some of the most prestigious musical and arts organizations in the United States, and is passionate about story-telling. This was a stimulating discussion and one I'm sure you'll enjoy.
Jorgen Sundberg - employer brand, storytelling, and talent attraction
March 15, 2018 04:00 - 33 minutes - 15.2 MBJorgen Sundberg. Jorgen is the Employer Brand Consultant and CEO at London-based employer brand agency, Link HumansJorgen started as a recruiter in 2003, he caught the early wave of digital marketing and tested many talent attraction tactics while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte. By late 2009, he thought he was convinced that when social media communicated an uncommon employer brand then talent attraction results improved.So, in late 2009, he quit h...
Graeme Johnson - storytelling to build a successful employer brand
February 28, 2018 05:00 - 39 minutes - 18.3 MBGraeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand project at Virgin Media, which put brand storytelling front and centre in Virgin's talent attraction strategy, driving an innovative campaign that helped win and retain customers just as much as staff.We dive straight into a great discussion about the...
Graeme Johnson - storytelling to build a successful employer brand
February 28, 2018 05:00 - 39 minutes - 18.3 MBGraeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand project at Virgin Media, which put brand storytelling front and centre in Virgin's talent attraction strategy, driving an innovative campaign that helped win and retain customers just as much as staff. We dive straight into a great discussion about t...
Taking risks and telling great stories, with Ed Nathanson
February 15, 2018 05:00 - 39 minutes - 18.1 MBEd Nathanson is a legend in the world of employer brand storytelling. Ed has spent over 20 years developing and building highly effective, efficient, and successful employer brands and talent attraction strategies. Ed lives by the mantra that "Even the most revolutionary idea in the world is nothing without the right people to drive and build it". Attracting the right people is all about telling the right story, and in this thoroughly entertaining and wide-ranging discussion Ed's passion for ...
The art and science of sharing and going viral, with Bryan Kramer
February 08, 2018 05:00 - 39 minutes - 18.3 MBBryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing. As you'll hear, Bryan was the guy who originated the "human to human" business movement which hit the marketing world like a tsunami a few years ago.With more than 350,000 social fans and followers, Bryan is both a practitioner and authority on the subject of social technologies and social behaviour...
Writing for DreamWorks, collaboration, comedy, and the story circle, with Michael Yank
January 31, 2018 05:00 - 35 minutes - 16.2 MBThis week's show is a chat with Michael Yank. Michael is a story editor at the amazing DreamWorks Animation, the studio that has brought us such modern-day classics as Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon. We discuss his work both in animation and live action, the importance of collaboration, the Story Circle approach to narrative storytelling and tips to deal with writer's block. Michael is really entertaining; he's full of great insight and I think you'll get a lot...
Noak Klocek - Pixar Animation and a visual approach to storytelling
January 23, 2018 05:00 - 42 minutes - 19.4 MBNoah Klocek is Art Director at Pixar Animation Studios, one of the most iconic and ground-breaking production companies in the world. Responsible for developing the use of computer-rendered animation into film-making, Pixar has brought us such modern classics as the Toy Story series, Wall-E, Up, Cars and The Incredibles.Prior to Pixar Noah also enjoyed roles with Dreamworks Animation and Industrial Light and Magic, and has his own content production company Imageblock Studio, which focuses on...
Joe Pulizzi - How 99% of businesses are getting content marketing wrong
January 15, 2018 05:00 - 43 minutes - 20 MBJoe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big fou...
Jennifer Grisanti and the personal void. Tips and techniques from a television script expert
January 08, 2018 05:00 - 34 minutes - 15.6 MBJen Grisanti is an acclaimed Story/Career Consultant at Jen Grisanti Consultancy, Inc.Jen is also a Writing Instructor for Writers on the Verge at NBC, a former studio executive, a blogger for The Huffington Post and author of Story Line: Finding Gold In Your Life Story, TV Writing Tool Kit: How To Write a Script That Sells, and her upcoming book, Change Your Story, Change Your Life. In this podcast, she discusses the concept of "the personal void" in storytelling, how to tell a story that p...
The importance of authentic writing, with Shrek writer Roger S.H. Schulman
December 18, 2017 05:00 - 1 hour - 28.5 MBIt was an honour to chat with one of the co-writers of Shrek, Roger S.H. Schulman. In addition to his hugely successful writing career, Roger coaches writers, including people like me who are keen to improve their business writing and tell a story in their marketing.One thing I was really keen to explore with Roger was how to create empathy in a business marketing story, given that the opportunity to do so is much more limited in a few lines of marketing copy than in a full-length movie. As e...
How Ann Zuccardy became an accidental neuroscientist | #48
September 29, 2016 04:00 - 36 minutes - 16.9 MBThis week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of new information she was discovering about her brain, is in fact backed up by science, hence the accidental title of a neuroscientist. How Ann’s brain injury made her smarter Since Anne’s injury in...
Doing the right thing by your customer with Jay Baer | #47
September 13, 2016 04:00 - 39 minutes - 18.4 MBOn this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer. Jay is president of social media and content consultancy Convince & Convert. He has founded five companies and had worked with a range of renowned brands such as Sony, Nike and The United Nations. He’s been named the third most influential social media blog in the world by Social Media Examiner. Hear what Jay has to say about embracing comp...
Using comedy to engage your audience with Jack Kester Milner | #46
August 22, 2016 04:00 - 50 minutes - 23.5 MBSo on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film. Now based on all that he learned in the comedy sector, he provides organisations and individuals with the tools to influence, persuade and engage. He does this in his series of comedy workshops ‘Stand up and deliver’, which have been presented to a whole host of clients such as the National T...
Telling your employer brand story with Lars Schmidt | #45
August 10, 2016 04:00 - 26 minutes - 12.5 MBOn this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.
The Craft that is Comedy with James Acaster | #44
July 28, 2016 04:00 - 36 minutes - 16.9 MBOn this weeks episode of Getting Goosebumps, I am joined by Stand-Up Comedian James Acaster. James has been a comedian for the last 8 years and has appeared on Mock the Week, Live at The Apollo & Russel Howard’s Good News! He gives insights into the world of comedy that is far removed from the world of business.
The Simplicity of Storytelling with John Yorke | #43
July 06, 2016 04:00 - 34 minutes - 15.9 MBOn this weeks episode of Getting Goosebumps, I talk to storytelling expert, TV writer and producer John Yorke. Founder of the BBC Writer’s Academy, John is also the author of the ultimate storytelling book: Into the Woods: How Stories Work and Why We Tell Them.
Exploring Social Influence with Jonah Berger | #42
June 22, 2016 04:00 - 21 minutes - 9.99 MBOn this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Also the author of new book Invisible influence: The Hidden Forces that Shape Behaviour, there's plenty of insight to begin putting into action.
The Secret to Signature Storytelling with David Aaker | #41
June 15, 2016 04:00 - 31 minutes - 14.7 MBAmerican theorist and consultant David Aaker guides us through the power of signature storytelling, focusing on strategic brand stories.
Aiming for the Heart with Cal Fussman | #40
June 07, 2016 04:00 - 54 minutes - 25 MBIn this week’s episode of Getting Goosebumps: The Power of Storytelling, we talk to Cal Fussman. Cal is an American Journalist, New York Times bestselling author and writer-at-large for Esquire Magazine. Cal has mastered the art of storytelling conducting memorable, probing interviews packed with stories from icons such as Muhammad Ali, Tom Hanks, Leonardo DiCaprio and Richard Branson.
Making Your Audience the Hero with Brett Hagler | #39
May 27, 2016 04:00 - 45 minutes - 21.3 MBIn this week’s episode of Getting Goosebumps: The Power of Storytelling, we gather insight from Brett Hagler, CEO and Co-Founder of non-profit organization newstorycharity, who do remarkable work transforming slums into sustainable communities around the world. Championing donors in everything they do, Brett is an expert when it comes to moving aside, and letting the brand audience become the hero.
The Science Behind Empathy with Paul Zak | #38
May 17, 2016 04:00 - 52 minutes - 24.3 MBOn this episode of Getting Goosebumps: The Power of Storytelling, we talk to neuroeconomist Paul Zak, a neuroscience expert who helps to build high performance organizations while guiding consumer decisions. Paul talks the science behind empathy, and shares why adding an emotional tag to your story ensures it always resonates.
Asking the Right Questions with Andy Bounds | #37
May 10, 2016 04:00 - 40 minutes - 19 MBOn this episode of Getting Goosebumps: The Power of Storytelling, ‘Sales Trainer of the Year’ and best-selling author Andy Bounds talks communication and crafting stories that helps brands connect to their clients. Andy reveals why stories always need a macro point, and delves into the power of asking the right questions.
Discovering the Unexpected with Melanie Murphy | #36
May 04, 2016 04:00 - 35 minutes - 16.5 MBOn this week’s episode of Getting Goosebumps: The Power of Storytelling, we chat to Melanie Murphy, Director of Marketing Communications and Membership at Royal Academy of Dance. Member of the Chartered Institute of Marketing and is a mentor with the Arts Marketing Association. Royal Academy of Dance is one of the world’s most influential dance education and professional membership organisations.
Growing Your Brand Through Story with Donald Miller | #35
April 26, 2016 04:00 - 37 minutes - 17.6 MBFor this week’s episode of Getting Goosebumps: The Power of Storytelling, we’re joined by best-selling author and keynote speaker Donald Miller. Don’s primary focus is story. Don has spent years studying the elements of story to enable to him with the skill to write both books, screenplays and of course, discover how stories relate to brand-messaging. With a clear focus, Donald created live Marketing Workshop ‘Storybrand’ which helps brands to clarify their message to connect with customers a...
Trusting Employees To Tell Your Story with J.T O'Donnell | #34
April 19, 2016 04:00 - 30 minutes - 14 MBFor this week's episode of Getting Goosebumps, I chat to J.T O'Donnell, CEO of CAREEREALISM and CareerHMO. J.T is a recruiter, employer and branding specialist, helping workers of all ages to achieve greater professional satisfaction. When it comes to brand storytelling, J.T knows how to utilize the greatest storytelling assets. As she reveals, it's essential to trust your employees to tell your story.
Trusting Employees To Tell Your Story with J.T O'Donnell | #34
April 19, 2016 04:00 - 30 minutes - 14 MBFor this week's episode of Getting Goosebumps, I chat to J.T O'Donnell, CEO of CAREEREALISM and CareerHMO. J.T is a recruiter, employer and branding specialist, helping workers of all ages to achieve greater professional satisfaction. When it comes to brand storytelling, J.T knows how to utilize the greatest storytelling assets. As she reveals, it's essential to trust your employees to tell your story.
The Gift of Storytelling with Robert McKee | #33
April 12, 2016 04:00 - 59 minutes - 27.4 MBFor this week’s episode of Getting Goosebumps, Robert McKee was welcomed back on the show with open arms! One of the most sought after screenwriting lecturers in the world, Robert has taught over 60 Academy Award Winners and is an expert on the ins and outs of crafting a great story. We talk about his Storynomics course, content marketing and the US Presidential candidates.
The Gift of Storytelling with Robert McKee | #33
April 12, 2016 04:00 - 59 minutes - 27.4 MBFor this week’s episode of Getting Goosebumps, Robert McKee was welcomed back on the show with open arms! One of the most sought after screenwriting lecturers in the world, Robert has taught over 60 Academy Award Winners and is an expert on the ins and outs of crafting a great story. We talk about his Storynomics course, content marketing and the US Presidential candidates.
Crafting a Good Story with Screenwriter Margaret Nagle | #32
April 06, 2016 04:00 - 52 minutes - 24.4 MBMargaret Nagle started out as an actress. However, she was told she didn’t belong in acting; Margaret was a writer. Sure enough, Margaret Nagle went on to become the successful screenwriter behind Warm Springs, breaking a record with 16 Emmy Award nominations. Since the success of Warm Springs, Margaret has written ‘The Good Lie’ featuring Reese Witherspoon and has even written for Boardwalk Empire.
The Structure of Success with Patricia Fripp | #31
March 29, 2016 04:00 - 53 minutes - 24.9 MBFor this week’s episode of Getting Goosebumps, I interview executive speech coach and dynamic Hall of Fame keynote speaker Patricia Fripp. Patricia’s a professional at helping businesses to start telling their story with real conviction. As Patricia puts it: “When your message must be memorable, your presentation powerful, and your sales successful, call Patricia Fripp!”
The Content Marketing Essentials with Mark Schaefer | #30
March 23, 2016 04:00 - 54 minutes - 25.3 MBFor this week’s episode of Getting Goosebumps, I chat to Mark Shaefer, the Founder and Executive Director of Schaefer Marketing Solutions. Mark holds over thirty years of marketing experience, and is the author of five best-selling marketing books, including one of my favourites, The Content Code. Also one of the most popular keynote speakers in the world, Mark invests time in leading social media workshops and teaching graduate marketing classes. When it comes to captivating an audience, M...
Staying Ahead Of The Game with Gary Vaynerchuk | #29
March 15, 2016 04:00 - 32 minutes - 14.9 MBFor this week’s episode of Getting Goosebumps, I interview social media titan Gary Vaynerchuk. Gary grew his family wine business from a $3 million to a $60 million business in just 5 years. He’s now the man behind leading digital agency VaynerMedia, one of the digital world’s most charismatic public speakers and successful author of books including his latest release #AskGaryVee.
Getting Back to Customer Centricity with Brian Solis | #28
March 08, 2016 05:00 - 33 minutes - 15.7 MBFor this week’s episode of Getting Goosebumps, I had the chance to chat to Brian Solis. Brian’s the principal analyst at Altimeter Group and a sought after keynote speaker. He’s an expert at leading brands and start-ups to develop their digital transformation! Also a talented writer, Brian runs a leading business and marketing blog. He’s also the author of several books, including his latest book X: The Experience When Business Meets Design.
Building a Community with Hubspot CEO Brian Halligan | #27
March 01, 2016 05:00 - 36 minutes - 17.2 MBFor this week’s episode of Getting Goosebumps, I had the chance to fire away some burning questions to Brian Halligan, the CEO and co-founder of the company at the centre of the inbound marketing universe, HubSpot! Starting out as a venture capitalist who became captivated by the digital world, he’s developed invaluable knowledge on content marketing that can help boost your brand’s ability to build a community and tell a story!
Eliciting Emotion with Hollywood coach Michael Hauge | #26
February 17, 2016 05:00 - 1 hour - 27.7 MBFor this week’s episode of Getting Goosebumps, I had the chance to chat to storytelling legend Michael Hauge. Michael’s worked in Hollywood for over 35 years, coaching top screenwriters, producers, and directors for an array of of exciting projects, including films I Am Legend and Masters Of The Universe – so, it’s safe to say he knows a thing or two about transforming stories into success! Also a best-selling author and powerful public speaker, he’s an expert on coaching wider audiences t...
Inspiration V Information with Michael Stelzner from Social Media Examiner | #25
February 10, 2016 05:00 - 40 minutes - 18.7 MBIn this week's episode of Getting Goosebumps: The Power of Storytelling I had the absolute pleasure of talking to the Founder and CEO of Social Media Examiner and the host of the Social Media Marketing podcast, Michael Stelzner.
Making Storytelling a Superpower with Gini Dietrich | #24
February 02, 2016 05:00 - 35 minutes - 16.1 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat to Gini Dietrich, the founder of professional development website Spin Sucks Pro and marketing communication firm Arment Dietrich. Gini is also the co-author of Marketing In The Round, and with a wealth of experience in blogging success, there’s no doubt that she knows the ins and outs of storytelling and making sure the audience are getting the content they actually want!
Separating Stories from Narratives with Robert McKee | #23
January 19, 2016 05:00 - 54 minutes - 25.1 MBOn this episode of Getting Goosebumps: The Power of Storytelling, I was lucky enough to chat to storytelling expert Robert Mckee. As the most sought after screenwriting lecturer around the world, and teacher of over 60 Academy Award Winners so far, I had a huge amount of questions to ask him and was able to gather some really useful advice for business and storytelling.
Learning Lessons From Pixar with Writer and Director Ryan Lynch | #22
January 12, 2016 05:00 - 43 minutes - 19.9 MBOn this episode of Getting Goosebumps: The Power of Storytelling, I had a great time talking to Feature Film Development Manager at Pixar Animation Studios and Writer and Director of the web series San Fran Land, Ryan Lynch.
From Riches to Rags with Charity: Water Founder Scott Harrison | #21
January 05, 2016 05:00 - 47 minutes - 21.7 MBOn this episode of Getting Goosebumps: The Power of Storytelling, I had the opportunity to chat to Scott Harrison, the Founder and CEO of non-profit organisation Charity:Water, which has benefited over 4.6 million people so far. Speaker at Inbound 2013 and officially the last man to make me cry, there’s no denying that Scott is more than capable of creating and telling a great story!
The ABTs of Storytelling with Randy Olson | #20
December 22, 2015 05:00 - 36 minutes - 17 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I was lucky enough to meet up with scientist-turned-filmmaker, Randy Olson. With a huge amount of knowledge and a wealth of experience, he encapsulates the necessity and power of implementing stories for science. Author of books including Houston, We Have a Narrative: Why Science Needs Story, he’s an expert on using narratives effectively, with a universal structure we can all start putting into action.
'Edu-taining' Your Audience with Olympic Coach Frank W Dick | #19
December 08, 2015 05:00 - 46 minutes - 21.2 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I chat to former Athletics Coach and motivational business speaker Frank Dick OBE. With 25 years public speaking experience, he’s certainly mastered captivating an audience with great storytelling. As an expert at motivating athletes, I couldn’t wait to hear his thoughts and gain some insight into the best ways to truly connect with people with words.
Getting Your Brand Story Straight with Park Howell | #18
December 01, 2015 05:00 - 44 minutes - 20.5 MBIn this episode of Getting Goosebumps: The Power of Storytelling, we join Park Howell’s The Power Of Story podcast in a very exciting simulcast! Park is a blogger, storyteller, and award-winning entrepreneur as the CEO and founder of Park&Co, which he started back in 1995. Having always been driven to understand and harness the power of storytelling, his talks and workshops have inspired people to discover their own brand story.
Using Emotion To Influence Decisions with Lee Odden | #17
November 24, 2015 05:00 - 42 minutes - 19.4 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I chat to CEO of Top Rank Marketing, Lee Odden. As author of Optimize and sought after public speaker, he had an array of strong points to share and some really valuable insight.
The Most Compelling Story with Scott Stratten | #16
November 17, 2015 05:00 - 42 minutes - 19.7 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to chat to the president of Un-Marketing, professional storyteller and one of the top Twitter influencers in the world… Scott Stratten! With his own business podcast series and four best-selling business books, it’s safe to say that Scott knows his stuff when it comes to connecting with an audience.
Mastering Facebook Marketing with Jon Loomer | #15
November 10, 2015 05:00 - 46 minutes - 21.5 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I had the rare chance to fire away some burning questions to the world’s foremost Facebook advertising expert… Jon Loomer. With an array of experience, a popular podcast series of his own and a vast community of dedicated fans and followers, it came as no surprise that he had an abundance of unique insight to share.
The Million Dollar Question with Idil Cakim | #14
November 03, 2015 05:00 - 34 minutes - 16 MBIn this episode of Getting Goosebumps: The Power of Storytelling, I chat to VP of Media Analytics and author of Implementing Word of Mouth Marketing, Idil Cakim. From getting to grips with the fundamentals, to tackling ‘the million dollar question’…there’s an array of advice and answers in this episode!