Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products
Getting Goosebumps: The Power of Storytelling
English - April 11, 2018 04:00 - 36 minutes - 16.7 MB - ★★★★★ - 23 ratingsBusiness Education marketing employer brand digital marketing storytelling content marketing talent attraction digital attraction copywriting writing social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Robert Greenberg - telling stories with music
Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products.
Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at creating 'habit-forming' products and how they do it; with great examples using the 'Hook Model'. Right from the start Nir provides thought-provoking pearls of wisdom I know you'll enjoy.