Graeme Johnson - storytelling to build a successful employer brand
Getting Goosebumps: The Power of Storytelling
English - February 28, 2018 05:00 - 39 minutes - 18.3 MB - ★★★★★ - 23 ratingsBusiness Education marketing employer brand digital marketing storytelling content marketing talent attraction digital attraction copywriting writing social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Taking risks and telling great stories, with Ed Nathanson
Graeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand project at Virgin Media, which put brand storytelling front and centre in Virgin's talent attraction strategy, driving an innovative campaign that helped win and retain customers just as much as staff.We dive straight into a great discussion about the importance of employer brand and storytelling to attract great talent - so put your feet up and enjoy the chat!