The Science Behind Empathy with Paul Zak | #38
Getting Goosebumps: The Power of Storytelling
English - May 17, 2016 04:00 - 52 minutes - 24.3 MB - ★★★★★ - 23 ratingsBusiness Education marketing employer brand digital marketing storytelling content marketing talent attraction digital attraction copywriting writing social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Asking the Right Questions with Andy Bounds | #37
Next Episode: Making Your Audience the Hero with Brett Hagler | #39
On this episode of Getting Goosebumps: The Power of Storytelling, we talk to neuroeconomist Paul Zak, a neuroscience expert who helps to build high performance organizations while guiding consumer decisions.
Paul talks the science behind empathy, and shares why adding an emotional tag to your story ensures it always resonates.