Brandma's Podcast š
77 episodes - English - Latest episode: 3 months ago -Brandma's Podcast is an unfiltered, unscripted, and barely edited snatch of time for brandbabies old and new. The host, Ghetto Country BrandmotherĀ®, does not believe in tip toeing around shit to save your feelings. Whether you're an adventurous, ambitious, and independent spirit, or simply looking to redefine your personal brand, "Brandma's House" is your go-to destination for strategic personal branding.
GCB will tell you, "You are not your brand because you're priceless, brands on the other hand can have a price. Personal branding is not personal nor compromising. Support this podcast: https://podcasters.spotify.com/pod/show/brandmashouse/support
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Episodes
Personal Branding & The Shadow Twosome
April 04, 2024 17:00 - 1 hour - 57.3 MBIt's the final episode of the season and Ghetto Country BrandmotherĀ® has two of her favorite brandbabiesā¢ in the house. Meet Andjela & Vanja Stojonavich, the twosome in a design threesome of The Shadow Legacy. Andjela and Vanja flipped the script on Brandma when they went from clients to service provider. They are the genius behind the Brandma's House visual identity. It's a heartfelt and humorous episode of branding, growth, and fam. Check out The Shadow Legacy. ----- If your personal b...
Personal Branding & The Bad Ass
March 28, 2024 17:00 - 1 hour - 64.3 MBPull up a seat to the chat between the Ghetto Country BrandmotherĀ® and branding expert Claire Baker. Claire shares her journey from an accidental venture into graphic design to becoming a branding guru, offering insights into the importance of authentic and bullshit-free branding for businesses. With over 27 years in the field, she discusses her approach to making a real difference for smaller companies and solopreneurs by cutting through the corporate jargon and delivering clear, impact...
Personal Branding & The Community Builder
March 21, 2024 19:00 - 1 hour - 72 MBJoin Brandma and her guest, Andres Ramirez, Community Manager for The Futur. Andres is a multi-talented creative who gets side tracked by journaling and politeness. As a community manager, Andres loves being of service but his heart is truly in the journaling space. It doesn't matter if it's word, doodles, or design it's all about the journal for him. ----- If your personal brand is having an identity crisis or it needs nurturing, reach out to Brandma.Ā And, if you're feel'n some kinda...
Personal Branding & The Empathetic Approach
March 14, 2024 19:00 - 1 hour - 64.8 MBBrandma talks empathic branding with Jason Berkowitz, a authoritative voice in hospitality compliance and empathy-driven leadership. Jason shares his journey from a frontline restaurant role to COO, and the creation of Arrow Up Training, emphasizing the importance of empathy, effective communication, and strong team-building in the hospitality industry. Jason has big plans for changing the hospitality landscape and it begins with empathy. ----- If your personal brand is having a meltdo...
Personal Branding & Digital Hospitality
March 07, 2024 18:00 - 44 minutes - 40.4 MBGhetto Country Brandmother and her guest, Shawn P. Walchef of Cali BBQ Media bring the smoke to this episode. That's because Shawn shifted his focus from bbq to media. Shawn is all about digital storytelling from the phone in your back pocket. He often says, no one is gonna tell your story, so he's mastering telling his while building a community and personal brand. The conversation also explores Shawn's personal insights on legacy, entrepreneurship, and the invaluable advice from his gra...
Personal Branding & Sales Tales
February 29, 2024 15:00 - 1 hour - 64.9 MBSales don't always come easy for service-based businesses, so who better to help up your game than entrepreneur and sales expert Mandi Graziano. Mandi shares insights on overcoming obstacles, successful selling via thorough product knowledge and customer perspectives, and time management in managing client prospects. She also discusses the effectiveness of cold calling across industries and provides advices to entrepreneurs. Mandi is the author of Sales Tales, co-host of the Adventures In...
Personal Branding & The Brand Master
February 22, 2024 18:00 - 1 hour - 60 MBGhetto Country BrandmotherĀ® and the Brandmaster himself, Stephen Houraghan of Brand Master Academy, shoot the shit about brand strategy and doing it yourself. They also discuss his latest creation Brand Buildr AI. Brandma & Stephen get serious about personal and business branding as well as how Stephen's programs influenced her approach to brand strategy. Throughout the episode Brandma and Stephen touch on the subject of the impact of AI on the industry, the differences between corporate and...
Personal Branding & The Like-Minded Coach
February 15, 2024 18:00 - 1 hour - 72.1 MBJoin in Brandma's conversation with the inspiring Coach Kym, a UK-based business consultant thriving in the industry. Kym shares her journey, emphasizing the significance of creating unique value for clients and her own juggling act between personal and work life. She reveals industry secrets and discusses her novel approach to coaching, focusing on solving real-time problems, and enabling clients to be independent. Kym also talks about her upcoming membership-based service, The Coach Kym...
Personal Branding & The Candid Craftsman
February 08, 2024 18:00 - 1 hour - 62.8 MBIt's a Brandma & Brandbaby episode with the brattiest brandbaby ever, Steve Griggs of Steve Griggs Design. He is an industry veteran in the landscape design and architecture industry. As long as he's been in business, he deserves to get his way some times. After being in business for almost 40 years, Steve is getting out of his comfort zone with branding. He does design, he speaks construction, but he has a hard time telling his story. What starts as an engaging conversation turns into a m...
Personal Branding & The Strategic Foodie
February 01, 2024 18:00 - 1 hour - 72.1 MBIn this chatty episode, Brandma, joined by brand strategist and accountability magpie Linda, run there mouths about branding of the food industry, with a focus on independent restaurants. Brandma and Linda discuss how concepts often overpower brands and get into issues like holiday marketing strategies, emotional hooks, service manipulations, and workplace culture. Brandma and Linda advocate consistent branding and better treatment of staff for successful independent restaurant. They als...
Personal Branding & The Quiet Leader
January 25, 2024 06:00 - 1 hour - 63.2 MBIn this episode, Brandma invites Eric Moore, a leadership coach and communication consultant, to Brandma's House. He is the go to for quiet leaders who don't speak up enough. Key topics include giving quiet leaders a voice, understanding empathy in leadership, the importance of starting communication without judgment and the significance of being clear in communication of value amongst others. Throughout, Brandma emphasizes the importance of stepping up, taking action, and speaking up reg...
Policies, Procedures, & Personal Branding
January 18, 2024 06:00 - 1 hour - 62.2 MBIn this thought-provoking episode, Brandma taps into the world of business policies with the Ethical Strategist, Cas Johnson. Cas shares her experiences in the realm of business operations, and why having properly structured policies is critical for any business, no matter its size. From brand leadership and personal branding to the importance of setting boundaries, they discuss the consequential issues that can arise without clear guidelines. They also touch on the interesting intersectio...
Personal Branding & The Confused Husband
January 11, 2024 06:00 - 57 minutes - 53 MBBrandma invites her husband, Neil Strawder, on the show for an in-depth discussion about their personal and business journeys. They flashback to their lives in the food industry, the challenges of letting go of their past personal brands, and Neil's transition into voice acting, specifically in the hospitality industry. They also explore the complexities and dynamics of working together as a married couple, the fine line between personal life and personal brand, and navigate the obstacle...
What Lead Me To Being A Brandmother
January 04, 2024 16:52 - 39 minutes - 36.1 MBIn this episode, the Brandmother shares her personal journey, from struggling with self-love and insecurities in her teenage years to becoming a mother figure. Brandma talks about her experiences through failed relationships, suicidal thoughts, and a relentless desire to become a mother - which she believed would fill the gap in her life. Brandma underlines the importance of unconditional love and how it led to her becoming a 'brandmother'. She draws parallels between her personal journe...
Branding In The New Year
December 21, 2023 22:00 - 19 minutes - 18.1 MBBrandma wraps up the year encouraging brandbabies to reflect on 2023 but not to wallow in it. She stresses the importance of constant change, creating strategic plans for personal and professional growth, and the vital role self-esteem plays in achieving success. Brandma also provides a unique method for combating fear. She shares her method of personifying it so you can face it. Looking fear in the face changes how you see it. ---------- If your personal brand is having an identity cris...
The Three I's Of Your Personal Brand
December 14, 2023 18:00 - 24 minutes - 22.4 MBBrandma discusses the 'Three Is': Identity, Insecurities and Impostor, that challenge your personal brand. Unpacking the concepts of identity, the misconception around 'me' in personal branding and how it can derail authenticity. Brandma talks about the difficulty of separating 'who' and 'do' in personal branding, the pitfalls of impostor syndrome, and how insecurities can hinder fulfilling one's potential. Brandma also shares the importance of speaking up, showing up, and standing firm ...
The Peas & Carrots Of Personal Branding
December 07, 2023 18:00 - 37 minutes - 34 MBIn this episode, Brandma wants you to eat your peas and carrots. Peas and carrots signifying the essential need to position your personal brand. Positioning should not be limited to only business brands. It's about alignment with the business brand, the audience, and network. One of the ways to do this is through communication. Brand communication touches on the meaning, the messaging, and marketing of the overall brand architecture. It's the best tool for building relationships across var...
The Hot Mess Of Personal Branding
November 30, 2023 06:00 - 34 minutes - 31.8 MBDid you catch the TI, Tiny, and King drama that went down? It's personal branding drama all up and through. Join Brandma in a raw and unfiltered discussion exploring the tangled web of personal branding. From the pitfalls of trying to fit into expectations to the dichotomy between OG brands and wannabes, dig into the intricacies of authenticity, communication, and the ethical dilemma faced in the world of personal branding. It's a no-holds-barred analysis encompassing LinkedIn, brand ethi...
Personal Branding While Black - Part 2
November 16, 2023 06:00 - 30 minutes - 28.2 MBTracy Lauren Morrow, O'Shea Jackson Sr., Dana Elaine Owens, Clifford Smith, Jr. and Calvin Broadus, Jr. Do you recognize these personal brand? What if I said Ice T, Ice Cube, Queen Latifah, Method Man, and Snoop Dogg? Is that ringing any bells for ya? Join me as I dissect the intersection of rap culture and personal branding, revealing insights into capitalizing on personal brand legacies that transcend generations. ---------- If your personal brand is having an identity crisis, then you...
Personal Branding While Black - Part 1
November 09, 2023 16:34 - 22 minutes - 20.8 MBJoin Brandma in an unscripted, eye-opening discussion on 'Personal Branding While Black. In this raw and candid conversation, she snatches the edges of the often overlooked world of personal branding for Black individuals. Exploring stereotypes, societal perceptions, and cultural relevance, Brandma challenges the limited narrative, revealing the complexities of building a personal brand amidst biases and industry standards. Get ready for a thought-provoking journey into personal brandin...
Personal Branding While Black - Part !
November 09, 2023 06:00 - 22 minutes - 20.8 MBJoin Brandma in an unscripted, eye-opening discussion on 'Personal Branding While Black.' In this raw and candid conversation, she snatches the edges of the often overlooked world of personal branding for Black individuals. Exploring stereotypes, societal perceptions, and cultural relevance, Brandma challenges the limited narrative, revealing the complexities of building a personal brand amidst biases and industry standards. Get ready for a thought-provoking journey into personal brand...
Boundaries, Brand, & Fam
November 02, 2023 17:00 - 30 minutes - 27.5 MBTune in to explore the delicate dance between boundaries, personal brands, & fam. Gain fresh perspective on company culture and chosen family. The Ghetto Country Brandmother's wisdom and personal experiences will leave you with plenty to think about when it comes to getting familiar. Personal branding opens you up to the audience better than any business brand ever could. But how do you make sure that you're not going overboard? What should you consider when setting boundaries while brandin...
Communication Through A Personal Brand
October 26, 2023 17:12 - 21 minutes - 20 MBBrandma kicks things off with a soul-stirring childhood tale, revealing how her momma's silent glances packed a punch, setting the stage for a mind-bending discussion. Throughout the episode, she takes you through the dimensions of personal brand communication. From in-your-face verbal and nonverbal cues to the graffiti-like scribbles of written and visual elements, she breaks down the art of making your brand scream. She's not here to mince words. Phyllis hammers home the importance of und...
Core Message Of A Personal Brand
October 19, 2023 17:00 - 20 minutes - 18.7 MBIn this episode, Brandma emphasizes the importance of a core message for content creation and discusses the alignment between personal and business brands. She shares her own core message, asserting that "You are not a brand" and gets into the elements that form the core message of a personal brand. She explains how a strong core message can serve as the foundation for consistent and meaningful content creation, urging listeners to discover and embrace their own core messages for success in ...
Falling Into A Personal Brand
September 07, 2023 23:00 - 40 minutes - 37.2 MBIn this episode of the Brandma's House podcast, the Ghetto Country Brandmother talks about the perils of falling into a personal brand. Falling into a personal brand is unintentional and has no structural and strategic integrity. Being a brand and regurgitating the know, like, and trust mantra don't help the situation. Strategical personal branding requires contemplation and actionable steps. You can't just show up and call it a brand. Falling into a personal brand can cause problems in you...
Building Up The Person Behind The Personal Brand
August 24, 2023 21:00 - 39 minutes - 36.5 MBIn this episode, Ghetto Country BrandmotherĀ® stresses the importance of personal branding and building people up as a part if brand architecture. She shares her opinion on the need to understand branding and how to use it effectively, tailoring the branding process to each client's needs. She compares building personal brands to parenting, where each child requires a different approach, and emphasizes the importance of nurturing and building up each client's brand in a way that works for the...
Personal Brands Humanizing Brand Architecture
July 27, 2023 17:00 - 39 minutes - 35.8 MBAren't you tired of getting lost in the brand game because you mimic corporate crazy? You set out to be different but get lost in a sea of competition and people pleasing. The reason may be that your brand architecture is built on fuckery. Following corporate examples cause you to lose your edge. That edge is the most distinctive characteristic of how you build your brand from the inside out. As a business owner your life, brand, and business may overlap but they should never cross the lin...
Personal Brands As The Foundation Of Brand Architecture
July 20, 2023 17:00 - 33 minutes - 30.6 MBIn this episode, I venture into the world of brand architecture and explore why personal brands should be part of it. Personal brands as parent brands and endorser brands within the business structure is what makes business brands more memorable and performative marketing more profitable. Discover how personal brands can serve as the brand parent that shapes the overall brand perception and experiences. Leveraging the reputation and expertise of the business owner can transform them into a ...
Brandma, Brand Architecture & Personal Branding
July 13, 2023 05:00 - 51 minutes - 47.2 MBA fatal flaw of a lotta business owners is that they start a business and never build a brand. They also don't connect the personal brand to the overall brand architecture. Following the tactic and strategies of trickle down corporate crazy has taken away the advantage small businesses could have over corporation giants. This episode aimed to show that personal brands should be integrated into the overall brand architecture. Somewhere it took a slight left and veered off. It's still about p...
LinkedIn Kicked Me Out On My Ass
July 05, 2023 05:00 - 26 minutes - 24.1 MBSocial media marketing is how businesses like Brandma's House attracts clients. But what happens when your platform of choice kicks you to the curb? The first thing you do is get pissed. The second thing you do is rethink your brand strategy. This is my current situation with LinkedIn. Out of the blue I was restricted from the platform. I have no idea why. LinkedIn doesn't owe me shit, but an explanation would go a long way. This is not the last you'll hear about the Ghetto Country Brandmoth...
Preserving Cultural Identity Of A Personal Brand
June 29, 2023 05:00 - 45 minutes - 41.2 MBIn this episode, I wanna dig in on preserving cultural identity and erasure as it pertains to personal branding. We constantly point fingers at other folx but how much do you contribute to your own erasure in order to make a buck? In branding you have to pick a side and most folx pic the side of the customer because they have the money. Your personal brand and well-being are the ones who suffer the consequences. Mass appeal is great, but when it's causes you to lose yourself and stray from w...
Cultural Overload In Personal Branding
June 22, 2023 05:00 - 46 minutes - 42.9 MBThis episode is about avoiding cultural overload without losing yourself. It's a boundary thing that keeps your shit together while preserving what is youniquely you. Ghetto Country BrandmotherĀ® is back, and this time we're tackling cultural overload in personal branding. Last week, I talked about how we dog ourselves out with cultural insensitivity, but now it's all about having just enough cultural in our personal brand. Cultural goodness is like a potluck of heritage, music, family, and a...
Cultural Insensitivity to Self in Personal Branding
June 15, 2023 11:00 - 47 minutes - 43.2 MBIn this episode, we explore the theme of cultural insensitivity to self in personal branding. Join your host, the Ghetto Country Brandmother, as she transparently shares her wisdom and experiences to help you overcome the pressure to dilute your cultural identity. Neither do I want you to do harm to others while youāre being true to self. Itās about embracing and celebrating your culture without compromise. Break free from societal expectations, build confidence, and unleash the potential of...
Cultural Boldness in Personal Branding
June 08, 2023 22:24 - 43 minutes - 39.7 MBIn this episode we dig into the concept of a chosen culture and its profound impact on personal branding. Personal branding goes beyond showcasing your skills; it's about authentic expression and genuine connection with a target audience. Discover how identifying with a specific culture, whether it's rooted in your upbringing or a culture you've chosen for yourself, can unlock your inner boldness and help you create a personal brand that truly stands out. We'll share practical strategies and...
BLASt w/ Houseguest Alexis Mobley
April 26, 2023 05:00 - 1 hour - 73.3 MBListen up y'all. Ms. Alexis Mobley is in the house. Alexis is the real deal, honey. With over 20 years of experience working with big tech companies, she knows what it takes to succeed in the corporate world. But now, she's using those same skills to help high-achieving women live their best lives. And let me tell you, she's not afraid to activate some serious transformation. Don't let the smooth taste fool you, though. Alexis may have been hesitant at first to launch her business, but now ...
BLASt w/ Houseguest Paulette Evans
April 19, 2023 05:00 - 54 minutes - 49.7 MBWhat does it take to brand an efficiency expert? That's what the Ghetto Country BrandmotherĀ® was challenged to find out with her houseguest, Dr. Paulette Evans. What she found was that being efficient in business is not necessarily a good quality for brand building. Branding is a long game. And while it's strategic, efficiency can throw a kink in the game. Grab ya drink and give a listen to this efficient interview. You can connect with Dr. Evans viaĀ ā Linkedinā ,Ā ā Instagramā ,Ā ā Facebook, and ...
BLASt w/ Houseguest Illiya Vjestica
April 12, 2023 05:00 - 1 hour - 66.3 MBHow do you unbox a personal brand? Well to answer that question we talk to this episodes houseguest, Illiya Vjestica. Illiya has been doing his thing as a presenter designer for over 10 years and yet he shares that he still has imposter syndrome. There more to the conversation when he ask the Ghetto Country BrandmotherĀ® what is the obstacle for freelancers. Check it out and take it all in because this conversation is truly taking us out the box. You can connect with Illiya via Linkedin, Ins...
BLASt w/ Houseguest Shane Jackson
April 05, 2023 05:00 - 1 hour - 58.6 MBOn today's episode I have a chat with my baby Shane Jackson. Shane pays homage to the one and only Bumpy Jackson and his get down with music while he establishes his brand. .Shane wants to establish a global brand but right now his presence is disjointed and kinda all over the place. He has ideas on how he wants to show up but with all his talents there is a disconnected message and direction. Take listen to a solopreneur who is a business of one with more than one endeavor. ---------- If ...
BLASt w/ Houseguest Blanca Ruiz
March 29, 2023 05:00 - 1 hour - 63 MBBlanca Ruiz built her business on her back. That's to say she was on bedrest due to a high risk pregnancy. She didn't allow being on bedrest to wreck her flow. Instead she dedicated one hour a day to continue to work on and build her business. It was time well spent because she eventually she licensed out her character Chico Chihuahua. She's been in the game for over 18 years and continues to excel as a graphic designer and creative solopreneur. You can connect with Blanca via Linkedin to ...
BLASt w/ Houseguest Sri Mahabir
March 22, 2023 05:00 - 1 hour - 63.4 MBDoes being in front of the camera make you feel some kinda way? Today's houseguest, Sri Mahabir, and I discuss the importance of video in creating engaging content that can help entrepreneurs make money. Sri shares her journey of discovering her niche and how video marketing has helped her identify her audience and build her brand. The conversation delves into the various forms of video content, including live streaming, and the importance of connecting with potential clients through engagin...
BLASt w/ Houseguest Heather Crank
March 15, 2023 07:00 - 59 minutes - 54.6 MBWhat happens when AI and art collide? You roll with it and make it your bitch. That's what this episodes houseguest is doing. Heather Crank is all the things and still she adds more things. I've seen her work on midjourney and it is nothing short of spectacular and it's no wonder.Ā Heather is an award-winning visual artist and designer, who is equally comfortable and successful in the worlds of fine art and business. Her films have been showcased at the Guggenheim, SUPERNOVA Animation Festi...
BLASt w/ Houseguest Wolf Howard
March 08, 2023 06:00 - 56 minutes - 51.4 MBWhat do you do when you can say the word regenerative? You interview Wolf Howard, an e-commerce strategist focused on helping food & beverage brands succeed online. Wolf has the opportunity to blaze a trail of branding in his chosen niche. He listens more than he speaks, but he his wise beyond his years. Wolf is an expert in asking intentional questions and helping his clients dig deep to find their essential purpose. Oh, and pizza is his favorite food group. Check out Wolf's site www.weare...
BLASt w/ Houseguest Chris Do
March 02, 2023 16:00 - 1 hour - 65 MBIf you know, you know. Anyone who has ever discovered Chris Do is almost instantly a fan.Ā In this episode we talk personal branding. Our different perspectives and approaches may be different, but we want the same outcome for folx. Get paid for doing what you love. Chris uses his 2-word brand as a descriptor. I have two versions of a 2-word brand (okay one has three words) and I use them to simultaneously. Chris and I talk about the self-awareness required to establish a personal brand you ...
BLASt w/ Houseguest Paul Warloski
March 01, 2023 06:00 - 53 minutes - 49.3 MBWhat a great episode to kick off my new service of 2-word branding. Paul is such an amazingly self-aware individual that it was not hard to figure out his 2-word brand and how to use it strategically. He wanted something that unified some of the holes in his brand as well as connect with his target audience. It doesn't take long to nail down. Once we hit on something he liked then we talk about ways to use and scale his 2-word brand and where it fits in with his business brand Simple Enduran...
BLASt w/ Houseguest Kevin Roberts
February 22, 2023 06:00 - 1 hour - 78.6 MBWhat move is the right move when you have a business but no brand? What's the right move when what you do so well for your clients you haven't done for yourself? That is the challenge of today's houseguest, Kevin Roberts. He's been chugging along with his business without really running his business. Making that first step to build and brand has stalled his progress. He mentions how his friends are annoyed because he's always "pitching" his business, yet there's no evidence of his business. ...
Personal Branding As A Form Of Self-Care
February 21, 2023 18:00 - 25 minutes - 23.6 MBSelf-care in personal branding should be a thing especially for solopreneurs. Becoming a solopreneur can cause you to lose your mind and your since of direction. It's scary when you have to totally be responsible for the shit that happens to you financially. Money! That's where everyone goes off the rails. If you don't make money at this thing, what kinda life will you have? Then it becomes, ooh I make this much money, how much more can I make. At the foundation of your brand is money that c...
BLASt w/ Houseguest Linda Lin
February 15, 2023 06:00 - 1 hour - 74.5 MBMs. Linda Lin is in the house to talk restaurant with me. We both share a passion for the restaurant industry and believe things need to change with how they brand or the lack there of. Most restaurants have a concept but no brand. The go to is quality of food and customer service. If only they could see beyond the taste bud and recognize the significant of their contribution to relationship building, bonding, and community. There is a shift that needs to happen within this part of the hospi...
BLASt w/ Houseguest Shoaib Safar
February 08, 2023 18:00 - 1 hour - 66.5 MBFrom dessert to digital marketing is how houseguest Shoaib Zafar made his way to the world of automation. He's taken what he learned running his own dessert shop to creating a product that not only automates your business but gives you back time and peace of mind. He is the Founder of Digital Market Hero when he helps restaurant owners build powerful marketing solutions. It's all about ATTRACT - AUTOMATE - RETAIN. In this episode Shoaib and I talk about his brand and what he forgot to bring ...
Take Up Space As A Solopreneur
February 01, 2023 12:00 - 44 minutes - 40.8 MBDon't confuse taking up space as a solopreneur with being a hype man for some shit you wanna sell. Taking up space as a solopreneur is to make room for others.Ā Taking up space provides more room for you and those attracted to you. You have to get comfortable with the uncomfortable part of running a business. Monetizing what you're good at is not the same is running a business. You have to make space to learn to take a 30,000 foot view of your business. You need to understand, branding, marke...
BLASt w/ Houseguest Cas Johnson
January 25, 2023 12:00 - 1 hour - 59.1 MBIf your policies are an after thought that you copied and pasted from someone else, you need a whoop'n. GCB has a conversation with Cas Johnson, The Ethical Strategist, who is all about policies and procedures, or HouseRules as she calls them. This area of your business is often neglected when you're a business of one. I can understand why you may not think they're necessary since you're the only employees of your business. Cas talks about policy and procedures from a place of community buil...