A fatal flaw of a lotta business owners is that they start a business and never build a brand. They also don't connect the personal brand to the overall brand architecture. Following the tactic and strategies of trickle down corporate crazy has taken away the advantage small businesses could have over corporation giants.


This episode aimed to show that personal brands should be integrated into the overall brand architecture. Somewhere it took a slight left and veered off. It's still about personal brand and brand architecture but it also talks about my process for nurturing my clients so they develop strategic personal brand instead of being a brand.


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If your personal brand is having an identity crisis, then you need to text Brandma. Her number is (562) 270-5465.


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