BLASt w/ Houseguest Paul Warloski

What a great episode to kick off my new service of 2-word branding. Paul is such an amazingly self-aware individual that it was not hard to figure out his 2-word brand and how to use it strategically. He wanted something that unified some of the holes in his brand as well as connect with his target audience. It doesn't take long to nail down. Once we hit on something he liked then we talk about ways to use and scale his 2-word brand and where it fits in with his business brand Simple Endurance Coaching.

Here's Paul's bio before our conversatio - Paul Warloski helps older runners and cyclists reach their adventure and bucket list goals through better health, improved durability, and increased strength and speed. He has certifications through USA Cycling and RRSA, plus he is a certified personal trainer and RYT-200 yoga instructor. Warloski, a former middle school teacher, has a unique - and slightly warped - sense of humor, a boatload of cycling and running experience, and a unique goal of building on general health and fitness.

I can't wait to see the change after.

Catch Paul if you can, on Linkedin, Instagram, Twitter, Youtube, and of course his website.

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If you're a business of one with a shiny object personal brand you wanna scale, then you need to text Brandma. Her number is (562) 270-5465.

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