The DTC Insider artwork

The DTC Insider

167 episodes - English - Latest episode: 12 days ago - ★★★★★ - 1 rating

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

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Episodes

Turning Your Team Into a Content Generation Machine

June 14, 2024 05:00 - 45 minutes - 83.8 MB

In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base. We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market. Here’s a glimpse of what you’ll learn: Key Drivers Behind 196% YoY Growth Insights on Meta Ad S...

2 Metrics Successful Brands Are Obsessed With

June 07, 2024 05:00 - 12 minutes - 22.5 MB

In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers. Here’s a glimpse of what you’ll learn: How to find out if you're paying too much to acquire customers Why most DTC brands don't track these metrics How to calculate each of them A tool that can save you many hours of tedious calculations   Sponsor for this episode: This episode is brought to you by BSR Di...

The Secret Sauce Behind BattlBox's Success

May 31, 2024 05:00 - 59 minutes - 110 MB

In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox. Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies. Here’s a glimpse of what you’ll learn: How They Have Built Their Amazing Community Ways to Leverage a Community A Thorough Breakdown of Their Content Creation Process Their TikTok Shops Strategy The Simple, Ye...

Patents and Subscriptions: Phyla's Blueprint for Skincare Success

May 24, 2024 05:00 - 47 minutes - 88.1 MB

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions. Here’s a glimpse of what you’ll learn: Yug's Background Partnering with Shiseido Obtaining Patents for Acne Treatment Technology Overcoming Higher Customer Acquisition Costs The Importance of Customer Activation in Skincare Retention Strategies and The Role of Customer Education What He Would Do Differe...

From NFL Grit to Brain Health Businessman

May 17, 2024 05:00 - 45 minutes - 84.8 MB

Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition. Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function.   Here...

The Non-So-Stalker Method To Land Nordstrom

May 10, 2024 05:00 - 56 minutes - 105 MB

Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win". Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey Behind the Scenes of the Partnership with Nordstrom Adapting to Economic Challenges: Business Strategy Adjustments The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels Pros and Cons of DTC in the Skincare Industry Lessons Learned and Insights ...

The Latest Marketing News in The DTC Space

May 03, 2024 05:00 - 8 minutes - 15.8 MB

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣  Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their busines...

Most Brands Are Overlooking This Growth Lever

April 26, 2024 05:00 - 9 minutes - 17.4 MB

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands Tactic-oriented vs Business-oriented growth marketing ...

Navigating Growth Beyond Your Niche

April 19, 2024 05:00 - 50 minutes - 93.5 MB

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.   Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your Brand is Ready to Tell a New Story Key Customer Acquisition and Retention Channels Top KPIs Monitored by Podium Nutrition Custom So...

Crafting Great Offers Using Your Data

April 12, 2024 05:00 - 6 minutes - 12.7 MB

Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.   Here's a glimpse of what you'll learn: PPC Specialists' Priorities for 2024 Goals for the Ad Campaigns in 2024 Ad Platform Adoption and Spend Chal...

Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands

April 05, 2024 05:00 - 41 minutes - 77.6 MB

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry. Brett joined the Kizik team in 2019, bringing deep exper...

The Need for Speed in Business

March 29, 2024 05:00 - 40 minutes - 75.8 MB

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the expe...

New Way For Brands To Break Through The Noise

March 22, 2024 05:00 - 37 minutes - 69.6 MB

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.   Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DTC Space Leveling Up Marketing for Brands in 2024 How Shared Sweeps Can Help With That Breaking Through the Noise as a Brand How Brand...

Reviving Jeans, Saving Lives, and Donating 90% of Profit

March 15, 2024 05:00 - 33 minutes - 62.3 MB

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion. Here's a glimpse of what you'll learn: Rethin...

Skip the Ship, Unlock Cashflow and Scale Globally in Less Time

March 08, 2024 05:00 - 34 minutes - 64.3 MB

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct sh...

This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened

March 01, 2024 05:00 - 51 minutes - 94.8 MB

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscape Profitability Goals and Strategies Acquisition and Retention Channels Case Studies of Successful Wins Unconventional Move: Turning off...

How This DTC Brand Successfully Entered CVS and Walmart During Its Early Days

February 23, 2024 05:00 - 31 minutes - 58 MB

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space Customer acquisition strategies Encouraging repeat purchases Handling returns: Lessons...

LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands

February 16, 2024 05:00 - 48 minutes - 90.4 MB

Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce. Here’s a glimpse of what you’ll learn: Overview of the DTC space today Key challenges for DTC brands Solutions for overcoming those challenges What you need to know about the latest Gmail and Yahoo updates Ad...

4 Key Trends Among Successful Brands

February 09, 2024 05:00 - 8 minutes - 15.8 MB

After interviewing a very successful brand, we thought there were many things in common with other successful businesses. That's why we wanted to put them together in this episode. In this episode... 4 key things successful DTC brands do Traps to avoid along the way The importance of proper processes and small iterations   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next l...

Build a High-Converting Shopify Store that Drives Profit

February 02, 2024 05:00 - 26 minutes - 48.2 MB

On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf. He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit. On this episode... What Platter is about and how it helps e-commerce brands Current challenges for DTC brands What DTC brands should focus on to be successful in 2024 Best practices to increase AOV, LTV, and CR   Sponsor for this episode... This episode is brought to you by...

How This Brand Achieves an 80% Completion Rate in Their Quiz Funnel

January 26, 2024 05:00 - 47 minutes - 88.1 MB

On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman. Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success. On this episode... Introduction to Cleverman and Its Mission Key Components for DTC Success: Product, Offer, Funnel, and Message Cleverman's Unique Website Personalization and Social Proof Strategy Insights from Amazon's Personal...

6 "Unsexy", But Effective, Actions That Took This Men's Underwear Brand to Success

January 19, 2024 05:00 - 13 minutes - 24.2 MB

Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players. In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed.   In this episode... How to stand out as a brand in a very competitive industry Their alternative to using models How do they get real UGC without even paying for it, and with no fancy tool What they do when they call their customers How to ge...

Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video

January 12, 2024 05:00 - 50 minutes - 93.2 MB

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today.   On this episode... Joom Loomer's long-form video tips and secrets to publish a video ev...

8 Things Successful DTC Brands Have in Common

January 05, 2024 05:00 - 16 minutes - 30.9 MB

Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast. In this episode, he talks about the 8 things they have in common and contributed to their success.   On this episode... 8 things these successful brands have in common Why and how you should apply them to your business   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level thr...

3 Ways you can Increase your AOV Right Now

December 29, 2023 05:00 - 8 minutes - 15.2 MB

In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders? In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this.   On this episode... Defining your value ladder 3 strategies to increase your AOV   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads &...

3 Levers To Grow Your Business in 2024

December 22, 2023 05:00 - 10 minutes - 19 MB

For just a moment, forget about your ad account and email marketing strategies. And think about the business layer of your DTC brand. According to many authors, the 3 levers to grow a business are. And in this episode, we'll go over each of them.   In this episode... The 3 levers to grow a business The 4-step framework to take action   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their busi...

Key Questions That Will Help You Plan For 2024

December 15, 2023 05:00 - 8 minutes - 15.7 MB

The other day I was on a call with a client. And he said there's so much going on in his business. Which makes him confused about the next steps he should take. So, I told him about these key questions, and he was amazed at how helpful they were.   In this episode... 👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page 👉 Key Questions That Will Help You Get Off   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-com...

4 Things Media Buyers Could Start Doing Today to Add More Value

December 08, 2023 05:00 - 14 minutes - 27.7 MB

How much do you think the media buyer's role has evolved lately?   After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns.   The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future.   Fortunately, there are 4 things media buyers could start doing today to add more value to their clients.   In this episode...  The evolution of media buying How new technology and cha...

Black Friday and Cyber Monday Are Over. What's Next?

December 01, 2023 05:00 - 30 minutes - 57.2 MB

If you think the year is over. Think again. Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends. In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them.   In this episode... 👉 Record-high Black Friday-Cyber Monday sales for Shopify merchants 👉 What can DTC brands focus on before the year ends? For more episodes of The DTC Insider podcast, head on over to http://...

Last-Minute Checklist for Black Friday

November 24, 2023 05:00 - 7 minutes - 13.1 MB

Today is the day. Black Friday is here!   It's the day brands have been waiting the whole year.   And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist.   In this episode...   Last-minute checklist for Black Friday   Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want t...

Countdown to Black Friday: E-Commerce News Flash

November 17, 2023 05:00 - 22 minutes - 41.3 MB

Black Friday is only 1 week away!   In this episode of The DTC Insider podcast, Florencia Kolyvakis and Brian Roisentul discuss the latest news in the e-commerce space and how brands can leverage them.   In this episode... Shop Amazon Directly from Facebook & Instagram Ads Meta's New Flexible Ad Creative Format 4-step formula many successful brands have used to build customer loyalty   Sponsor for this episode... This episode is brought to you by BSR Digital.   BSR Digital he...

How to Leverage Paid Ads & Email Marketing in Q4

November 10, 2023 05:00 - 18 minutes - 33.7 MB

We continue with the episode series on tips to make the most out of this commercial season.   In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing.   In this episode...   Paid ads strategy for Black Friday Email marketing strategy for Black Friday What your audience is expecting to hear from you on each channel Getting orders through email flows even if you don't promote any product How we structure ad ca...

Getting Ready for Black Friday

November 03, 2023 05:00 - 35 minutes - 65.4 MB

We're only a few weeks away from Black Friday! That's why in this episode, Florencia Kolyvakis and Brian Roisentul discuss how brands can get ready.       In this episode... Meta's Budget Scheduling Feature Shopify Report on Holiday Shoppers Holiday Shopper Purchase Timing and Spending Habits Q4 Planning Importance of 90-Day Roadmaps Planning Budgets and Funnels   Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps e-commer...

How To Capture More Email Addresses For Black Friday

October 27, 2023 05:00 - 41 minutes - 77.5 MB

In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.   We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions. In this episode... What is Retention.com? How Does It Work? The iOS 14 Impact on E-commerce Email Marketing Navigating iOS 17 Updates with Retention.com Klaviyo's Tracking Evol...

From Startup to Shark Tank in Only 1 Year

October 20, 2023 05:00 - 50 minutes - 94.3 MB

In this episode, we talked to Scott Brown and Tim Swindle, founders of PaddleSmash.   They dive into the fascinating journey of PaddleSmash and explore various aspects of their business, including how they went viral on TikTok, their presence in 3 big retail stores, and the valuable lessons they learned from their experience on Shark Tank.   In this episode... What's PaddleSmash About Idea Generation and Validation Process TikTok Virality Shark Tank Experience Customer Acquisitio...

Leveraging Multiple Online & Offline Channels to Grow a Lingerie Brand

October 13, 2023 05:00 - 27 minutes - 50.3 MB

In this episode of The DTC Insider podcast, I had the pleasure of speaking with Joline Nehoray Nazarian, the co-founder of Beverly Hills Lingerie.   In this episode... Landing in the Top 3% of Shopify Stores Working Relationship with her Sister Acquisition and Retention Channels and Strategies The Power of Community and Close Support Offline Marketing Strategies PR Efforts Influencer Marketing Success Factors for DTC Brands Preparing for Black Friday in E-Commerce   Sponsor f...

Simplifying E-commerce Operations & What Nobody Tells You About Black Friday

October 06, 2023 05:00 - 45 minutes - 83.7 MB

Alon Partuk is the founder of Apricoat and Octup.   In this episode, he’ll share his unique perspective as the founder of both a DTC brand and a tech company in the e-commerce space.  In this episode... Exploring the Challenges of Tech Companies and DTC Brands Decoding the Essentials for Thriving DTC Brands The Story and Purpose of Octup Understanding the Benefits Octup Offers to Brands Spotlight on Octup's Most Beloved Feature Tips for Black Friday Apricoat's Winning Channels and...

Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years

September 15, 2023 05:00 - 43 minutes - 81 MB

This episode of The DTC Insider podcast originally aired on May 27th, 2022. So, if you didn't listen to it, this is a great time to do it! Ronak Shah is the Co-founder and CEO of Obvi, a collagen-fortified health and wellness brand. Obvi was founded by three friends and bootstrapped $10,000 into $30 million in sales in less than three years. Ronak is a strategic thinker and senior leader who creatively uses technology, marketing, strategy, and analytics to support innovation and revenue-g...

Lessons From Raising $2.5m in Venture Capital

September 08, 2023 05:00 - 37 minutes - 70.1 MB

Varun Bhanot is the Co-founder & CEO of MAGIC AI.   MAGIC is the UK's first AI Personal Trainer and was founded in 2021 in the South East. After an extensive period of R&D, MAGIC announced their $2.5m venture capital round in July 2023 led by Fasanara Capital.   In this episode...   The Odyssey of Building a Complex Product Cracking the Code for Product Validation: Finding the First 50 Customers Navigating the Funding Landscape Journey to the Heart of Manufacturing in China Why...

How Frost Buddy Went From $0 to $30M in Under 3 Years

September 01, 2023 05:00 - 56 minutes - 106 MB

Brock Mammoser is the founder of Frost Buddy, one of the fastest-growing drinkware brands in the world right now.   He and his brother went from 0-$30M in under 3 years through digital marketing with Meta, Google, and TikTok, among other channels. In this episode... Introducing Frost Buddy's Vision Cracking the Code to $30M Success Mastering Acquisition and Retention Strategies Decoding Multichannel Tracking Frost Buddy's Community Ecosystem The Viral Phenomenon on TikTok Cr...

This DTC Brand Reopened and Prospered After Learning from Past Mistakes

August 25, 2023 05:00 - 16 minutes - 31 MB

Seun Olubodun is the founder of Duke & Winston, a company that’s building the only dedicated product, content & lifestyle brand dedicated to the iconic English Bulldog & bulldog lovers worldwide.   In this episode, he will do a deep dive into his story, which is full of emotions and lessons learned.   In this episode...   A Candid Journey Through Highs and Lows Entrepreneurship's Toll on Mental Health Reflecting on Common Entrepreneurial Struggles The Paradoxes of Leadership ...

From Aerospace Engineer to DTC Founder

August 18, 2023 05:00 - 44 minutes - 81.8 MB

Ryan Gresh is the founder of The Feel Good Lab, a maker of plant-based pain relief and recovery products that were developed in his family's pharmacy.   Before starting The Feel Good Lab, Ryan was an aerospace engineer designing helicopters and jet engines but left that career to take the innovations from the family business and turn them into a worldwide DTC brand.   In this episode... 👉 A Family-Inspired Venture 👉 Navigating the DTC Roller Coaster 👉 Customer Empowerment Through S...

Give Up Your Stuff, Not Your Dream

August 11, 2023 05:00 - 51 minutes - 94.8 MB

In this inspiring episode, we sit down with Jules Weldon and Stacey Pierce, the remarkable minds behind OMEGear, to explore the incredible journey of their innovative brand. In this episode... The Story of OMEGear Lessons from the Innovation Process Validating the Idea Going All-In on the Business Navigating Challenges: Former Partners, Manufacturers, and COVID Lessons from Traveling the US in an RV for 2 Years Successfully Funded on Kickstarter Winning a National TV Show: ...

How Pura Vida Leverages CX for Business Growth

August 04, 2023 05:00 - 35 minutes - 65.3 MB

In this episode, we sit down with Dan Brady, Customer Success Manager at Pura Vida Bracelets, to delve into the intriguing world of customer experience (CX) and the similarities between sports and business culture.   In this episode...   The Winning Culture: Sport & Business Advocating for Outsourcing CX The Shifting Perspective on CX Leveraging CX for Business Growth Customer Success vs. Customer Support The Impact of Subscription Models on CX   Sponsor for this epis...

Why Having A Clear Mission Helps Create A Successful Brand

July 28, 2023 05:00 - 32 minutes - 60 MB

In this episode, we sit down with Nathan Hodge, the CEO of Raaka Chocolate, to uncover the fascinating journey behind the brand.   Nathan shares his motivations for starting Raaka Chocolate and how having a clear mission has been pivotal in their success. We delve into the cocoa trade through the lens of transparency and the commodity market, shedding light on Raaka Chocolate's commitment to ethical sourcing.   In this episode...   The Birth of Raaka Chocolate The Power of a Clea...

How Authentically American Became the Brand of Choice for Fortune 500 Companies

July 21, 2023 05:00 - 34 minutes - 63.2 MB

In this episode, we sit down with Dean Wegner, the founder of Authentically American, to explore his journey from serving in the army to becoming a successful entrepreneur.   Dean shares valuable insights into the challenges and rewards of launching a brand from scratch and the power of storytelling behind his brand, which has a clear vision and mission.   In this episode... Army Experience and Entrepreneurship Challenges of Launching a Brand from Scratch The Power of Story B2C ...

How To Properly Forecast The Inventory You’ll Need For Your Business

July 14, 2023 05:00 - 35 minutes - 64.7 MB

David Ferree is the Co-founder and CEO of Anson Belt & Buckle. Anson Belt has done over 30+ million dollars in direct-to-consumer sales of belts, just belts, all online. He has been in e-commerce for going on 15 years and has built the business alongside his father after discovering the concept in 2006. Anson Belt made Inc.5000 Fastest growing privately owned companies 3 years in a row, the lowest being #589.   In this episode...   Unraveling the Creative Process Behind the Idea ...

How This Underwear Brand Took Customer Loyalty To The Next Level

July 07, 2023 05:00 - 42 minutes - 77.7 MB

Anthony Ciavirella is the Co-Founder at Manmade. Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't. In this episode...  How the Co-Founders Decided on a Business Idea Mastering the Art of Efficient Production Manmade's Go-to-Market Strategy Partnership of 4: The Power o...

From Almost Bankruptcy To Success In Under 3 Years

June 30, 2023 05:00 - 43 minutes - 80.8 MB

Dario Markovic is the CEO of EricJavits since 2020, the company he saved, increasing overall revenue by 400% in 2 1/2 Years. In this episode... From the Brink of Bankruptcy in 2020 to Thriving Through Online Sales Paving the Path to Recovery and Success The Company's Transformation from B2B Dominance to Adapting to Changing Market Dynamics Embracing the Convergence of Paid Ads, SEO, and Affiliate Marketing for Unparalleled Growth Decoding the Importance of CPA/ROAS vs. CAC/LTV and Un...

Mastering Niches, Transitioning Strategies, and Staying Focused

June 23, 2023 05:00 - 39 minutes - 73.7 MB

Zach Frantz is a serial entrepreneur who started his first business at the tender age of 9 years old.   Since then he has started multiple businesses and is now the founder of Wildland Coffee where he is changing the coffee game for everyone who is traveling and spending time outdoors. In this episode... The Power of Niching Down Navigating the Transition from DTC to B2B Insights Into Effectively Running a One-Man Business Leveraging Virtual Assistants for Business Success In-House ...