Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".

Here’s a glimpse of what you’ll learn:

His Entrepreneurial Journey

Behind the Scenes of the Partnership with Nordstrom

Adapting to Economic Challenges: Business Strategy Adjustments

The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels

Pros and Cons of DTC in the Skincare Industry

Lessons Learned and Insights Gained

Navigating Challenges as an Entrepreneur

"Quit to Win": Inspiration Behind the Book

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.