Solving The Membership Puzzle With Emily Goligoski

Emily Goligoski is the research director for the Membership Puzzle Project. In this episode we talk about her research, and what they've learned at the project about growing thriving membership programs. This conversation was packed full of information and insights, enjoy!

Traditional revenue models for publishers have been in severe decline for over a decade. Many publishers are struggling to find a path toward financial sustainability. What can they do?

Emily Goligoski has some answers. 

She's one of the leading experts on membership programs, audience research, and user experience for newsrooms. 

In this episode we go over:
Her research and key findings
Subscribers vs members
Transparency, uniqueness, mission and other key factors in success
How to understand your audience on a deep level
Being "real" with your readers
Why multiple revenue streams are crucial and how to cultivate them
The publisher membership funnel (expose, attract, engage, deepen, convert)
Key lessons from other member-driven organisations
How to create the cultural shifts necessary in your organisation to win at membership
Learn more about Emily here

For an in depth write up based on this interview check out this piece

Check out the Membership Puzzle Project for amazing content on related topics