Social Media For Digital Publishers with Apryl Pilolli

Apryl Pilolli is the head of innovation at Social News Desk. We discuss her long and varied career in news, how she got into social media, and the work she does today at social news desk. We also get into her tips and tricks for digital publishers to make the most out of their social strategies and whats working well right now on the platforms.

Apryl Pilloli is someone we should all listen to when it comes to social media strategy for news publishers. 

In this episode I picked her brains about everything social, and she gave some awesome perspectives. 

We discussed:
Are social platforms the enemy?
The best ways for publishers to leverage social media to communicate better with readers
How to use social to drive membership and subscriptions
How native ads can work very well for the right brands
The main mistakes publishers make on social
The most important metrics to keep an eye on when it comes to social
What the future holds for social media strategy
Apryl's most improtant advice for publishers
Check out the full write up here!