Digital Media Growth Podcast
21 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 1 ratingThe Digital Media Growth Podcast features leaders and experts in digital publishing - helping you stay on top of key industry trends while growing your audience and revenue. We interview experts each week who’ll cover how to deal with platforms, engage your readers, drive subscriptions and reader revenue and find new innovative ways to monetize. Brought to you by MobiLoud - the easiest way for publishers to create powerful native mobile apps.
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Episodes
The Potential of News Apps and the Power of UX with Greg Emerson
February 28, 2020 13:25 - 39 minutes - 71.2 MBGreg Emerson is a mobile product specialist with deep experience in the digital publishing industry, having previously lead product teams at Huffpost, The Wall Street Journal and Newsday. This is a great interview for anybody interested in strategy, UX, product design and the potential of mobile. You can tell he really speaks from deep experience and expertise.
Reporting on the Fashion and Beauty Industry through the Lens of Technology with Jill Manoff from Glossy Media
February 07, 2020 13:30 - 32 minutes - 36.8 MBJill Manoff is the Editor in Chief at Glossy. Glossy is a B2B publication that covers the evolution of the fashion, beauty and wellness industry through the lens of digital technology. In this episode we cover Jill's role at Glossy, how she makes editorial decisions, creating content for an expert audience, honest advertising, hiring the right talent and many more topics. This is a really interesting interview for anybody interested in B2B publishing, the fashion industry, and the role of ...
Redefining Engagement and Reframing the Value of Attention after the Click Bubble Bursts with Mario Vasilescu
January 31, 2020 15:50 - 38 minutes - 40 MBMario Vasilescu is the CEO of Rewordly Inc - the Audience Engagement Engine. He's on a mission to bring integrity back to the internet by making it easier for publishers to focus on quality over quantity by creating tools that reframe the incentives of the "attention economy". Mario is a very interesting thinker. We go into his concept of the "click bubble" and how the online attention economy was warped around false and shallow incentives that damaged readers and publishers alike. We als...
Managing a Sports News Site with Lester Wiltfong from Windy City Gridiron
January 10, 2020 15:30 - 18 minutes - 19.6 MBLester Wiltfong is the Editor in Chief and writer at Windy City Gridiron, a news site that focuses on Chicago Bears news, rumors, analysis, stats and scores from the fan perspective. He manages a team of 10 writers and coordinates their content strategy across social media, video and their podcast. If you've ever wondered what the job of Editor in Chief is like, or you've ever thought about launching your own sports site - don't miss this episode!
Running 65 different Media Brands Smoothly with Kyle Shay and Stacey Bradshaw from Annex Media
December 16, 2019 13:30 - 39 minutes - 42.8 MBAnnex media is a Canadian digital publishing brand comprising over 65 different individual publications serving various industries throughout the country. We had a great conversation with Director of Digital Media Kyle Shay and project manager Stacey Bradshaw about how they run things smoothly across so many different brands. As you can imagine this is a challenge with a team of only 10, but they have some impressive processes in place that get the job done. We also talked a lot about their a...
Running the World's Most Successful Drumming Magazine with David Frangioni
December 08, 2019 17:00 - 18 minutes - 42.1 MBDavid Frangioni is the publisher at Modern Drummer. David has had a long career as a musician, producer, entrepreneur and author. In this episode he shares insight into his work at Modern Drummer, his career and his interesting life story.
Growing an innovative media company for LGBTQ women with Ebone Bell
November 16, 2019 12:00 - 28 minutes - 31.6 MBEbone Bell is the founder and editor-in-chief of Tagg Magazine.Tagg is an innovative, LGBTQ women-focused magazine, website and podcast serving communities across the country. In this episode we discuss growing a media brand for an underserved audience, connecting with advertisers and sponsors by adding value, expanding from one city to a national level, newsletter strategies and much more!
All about Newspack with Steve Beatty
November 08, 2019 14:35 - 30 minutes - 34.2 MBSteve Beatty is the "communications guy" at Newspack. Newspack is a next-gen opensource publishing and revenue generation platform for WordPress publishers. We go through the ins and outs of Newspack in this interview, and get some great stories, insights, and perspectives from Steve on the digital publishing business in general.
Building a publishing machine and serving a niche technical audience with Bill Doerrfeld
November 01, 2019 13:00 - 29 minutes - 32.7 MBBill Doerrfeld is a tech journalist and Editor-in-Chief at Nordic APIs. Nordic APIs disseminate high impact thought leadership on the API economy - creating blog posts, eBooks, webinars, and conferences to serve their expert audience. We had a great conversation that will be interesting to anyone building a tech publishing brand.
Blockchain Publishing and Tech Journalism to Events and Elearning with Sven Wagenknecht
October 25, 2019 16:05 - 25 minutes - 27.9 MBSven Wagenknecht is the Editor-in-chief of BTC-ECHO, a German digital publication covering cryptocurrencies and blockchain technology. Check out this episode to learn about how they grew a brand new publication into an impressive business and their exciting plans for the future.
Growing a New Media Brand and Cultivating Diverse Revenue Streams with Juliana Koranteng
October 12, 2019 16:00 - 52 minutes - 64.1 MBIn this episode Juliana Koranteng goes into how and why she set up Mediatainment Finance, how the brand has evolved over the years, her thought process as an entrepreneurial publisher and many more topics. This is a great episode packed with great stories and insights.
Carmen Guillen - Honesty and Transparency to Build Trust with your Audience
October 04, 2019 16:00 - 34 minutes - 36.8 MBCarmen Guillen is the Editor in Chief at Unfold magazine, a publication for professional communicators. In this episode we get deep into how to connect with readers, staying human in your communication, and ethical marketing. We also get into new tech trends, the "slow" movement and many other topics.
Publisher Profile: Margarita Khartanovich From Binary District
September 23, 2019 08:00 - 30 minutes - 32.4 MBMargarita is a Business and Tech Writer and PhD Candidate in Journalism at the University of Tampere. Her current role is Editor in Chief at Binary District Journal, where she is on a mission to spotlight the brains behind the innovations and keep her audience up to date on cutting edge tech.
Entrepreneurship in Publishing with Jeremy Caplan
September 14, 2019 14:55 - 38 minutes - 42.5 MBIn this episode I'm joined by Jeremy Caplan. Jeremy heads up The Tow-Knight Center for Entrepreneurial Journalism at CUNY. We discussed the current state of Entrepreneurial publishing, and the conversation was packed with fascinating insights and actionable pointers. A must listen if you're involved in a news startup or you have some ideas for your own venture.
Making Publishing Pay With Mary Walter-Brown
September 06, 2019 16:00 - 39 minutes - 44.8 MBIn this episode I talk with Mary Walter Brown. Mary is the CEO of the News Revenue Hub. We talk about the important work they're doing at The Hub, and get into a lot of strategies and advice that publishers can use to generate more revenue and thrive in a financially challenging era.
Solving The Membership Puzzle With Emily Goligoski
August 23, 2019 17:00 - 23 minutes - 27.1 MBEmily Goligoski is the research director for the Membership Puzzle Project. In this episode we talk about her research, and what they've learned at the project about growing thriving membership programs. This conversation was packed full of information and insights, enjoy!
Social Media For Digital Publishers with Apryl Pilolli
August 16, 2019 13:00 - 27 minutes - 29.2 MBApryl Pilolli is the head of innovation at Social News Desk. We discuss her long and varied career in news, how she got into social media, and the work she does today at social news desk. We also get into her tips and tricks for digital publishers to make the most out of their social strategies and whats working well right now on the platforms.
How To Build Thriving Communities Around Your Content with Andrew Losowsky
August 09, 2019 12:00 - 25 minutes - 15.4 MBAndrew Losowsky is an award winning writer, editor and storyteller. After a long and successful career in journalism he became the head of the Coral Project at Vox Media - an open source project that seeks to help publishers build better communities around their journalism. We discuss the history of comments sections, where they lost their way, and the whys and hows of building positive communities around your publishing brand. Enjoy!
How Arran Rice Grew Simple Flying To 1.5M Unique Visitors a Month
August 02, 2019 11:00 - 21 minutes - 11.8 MBArran Rice is a British Entrepreneur and CEO of Simple Flying. We discuss his background, how and why he started Simple Flying - and how he's achieved such impressive growth a year down the road. This episode will be interesting for niche publishers interested in growth, and anybody thinking about starting their own news or info site. I hope you enjoy the show.
Lean Innovation in Publishing with Becky Pallack
July 26, 2019 13:00 - 14 minutes - 8.97 MBIn this episode I sit down with Becky Pallack - product manager for The Arizona Daily Star. We discuss how she learned about the lean innovation framework, how she uses it to develop successful news products, and how other publishers can do the same.
Growing a Facebook Group to over 50,000 Members with Todd Price
July 18, 2019 13:00 - 20 minutes - 11.4 MBIn this episode we sit down with Todd Price, the lead dining reporter for NOLA.com. Todd set up the popular Facebook group "Where NOLA Eats" and grew it to 25,000 members. We discuss how he did this, how the group informs their reporting and engages their audience - and we get into his top tips for other publishers to do the same.