Making Publishing Pay With Mary Walter-Brown
Digital Media Growth Podcast
English - September 06, 2019 16:00 - 39 minutes - 44.8 MB - ★★★★★ - 1 ratingTechnology Education How To digital media digital publishing news publishers mobile platforms social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode I talk with Mary Walter Brown. Mary is the CEO of the News Revenue Hub. We talk about the important work they're doing at The Hub, and get into a lot of strategies and advice that publishers can use to generate more revenue and thrive in a financially challenging era.
Mary helps publishers to implement the best revenue strategies and grow their membership programs.
In this show we go over:
The crucial difference between subscription and membership
How to tell if you're ready to launch a membership program
How audience development is crucial for growing loyalty and how to do it right
Using data to grow your email list
How modal windows are a smart choice for publishers
Converting subscribers to members
The key psychological factors that make membership a success
Using welcome sequences to tell your brand story
Are paywalls right for you?
How to increase retention and reduce churn
Measuring success in membership
How startups can bake in membership from the beginning
We cover a lot more besides, enjoy this great episode!
Check out this in depth write up based on the interview!