Everything is Logistics
445 episodes - English - Latest episode: 12 days ago - ★★★★★ - 23 ratingsA podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.
Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.
120k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
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Episodes
The Value of Being Your Own First Customer with Duke.ai Marcus Cooksey
July 29, 2021 10:00 - 22 minutes - 15.3 MBA great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it. Only Marcus Cooksey took that one step further when he started his business, Duke.AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize the hidden costs in a bad accounting process. Connect with Marcus Cooksey on Linkedin Follow D...
Christmas in July with Retail Planning and AR Experiences
July 28, 2021 10:00 - 22 minutes - 15.5 MBRemember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don’t have to tell folks in logistics and supply chain that we’ve been in a perpetual holiday season ever since. So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping the upcoming season--in July. Follow Andrew Cox on Linkedin Subscribe to Andrew’s email, Point ...
Why The Logistics Plan of the Tokyo Olympics Took 10 Years To Complete
July 26, 2021 10:00 - 20 minutes - 14.3 MBThe ethos of competition is better, faster, stronger. We see it in every aspect of business, life, and of course, sports. More specifically The Olympic Games. And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal. With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that has evolved--and continues to evolve even days before the opening ceremonies. This story does...
New Research Reveals What Workers Want in 'The Great Resignation'
July 23, 2021 10:00 - 13 minutes - 9.46 MBA big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence. Links from the show: The State of Independence report from Contra ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blyth...
Women and The Assertive Backlash
July 20, 2021 09:00 - 24 minutes - 16.9 MBI first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting. In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also known as the assertive backlash. In today's episode, Sue is breaking down all the faux pas so wome...
Leading in Logistics with Kristy Knichel
July 16, 2021 09:00 - 16 minutes - 11.7 MBKristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much. Knichel Logistics website and Linkedin Connect with Kristy Knichel on Linkedin ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Blythe's Linkedin YouTube Instagram TikTok Digital Dispatch website Got something to say? Have a topic you'd like to see covered? Or a guest you wa...
Trucking for Millennials Hits 100 Episodes
July 14, 2021 09:00 - 26 minutes - 18.5 MBIf you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ America who just hit 100 episodes for their Trucking for Millennials podcast. Hear from hosts Aaron Dunn and Michael Clements as they share their perspectives on starting a podcast and keeping it going in hopes to hit more milestones. Subscribe/Follow Trucking for Millennials Podcast PDQ America’s website, Linkedin, YouTube, and Instagram Connect with Aaro...
July’s Social Media News + Why Now Is The Time to Experiment
July 12, 2021 10:00 - 19 minutes - 13.2 MBIn today’s world, you’re thrown some breaking news multiple times….every single day And for those of us in logistics marketing and sales, we’re trying to keep up with SO MUCH in addition to doing our daily work. So how do you keep up with all of this news and then use that knowledge to impact your own business? In today’s episode, I’m gonna show ya. Fav Logistics TikTok Accounts NFI--company history, driver safety, workplace culture Logistoks--broker talk, questions, strategy Trucker...
Must-Haves for Measuring Your Recruiting Efforts
July 08, 2021 08:00 - 19 minutes - 13.5 MBAbout a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruit...
Today’s Freight Tech and How It Fits Into Our Workday
July 07, 2021 08:00 - 19 minutes - 13.3 MBNick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused business owners enter the logistics space. It's all for good reason because this slower-to-change industry has had more tech entering the scene and in order to keep up with the big guys--ya gotta invest. But where do you invest and what should be driving those purchasing decisions? Nick breaks it all down for us in this episode. Connect with Nick...
Why Now Is the Time To Start a Podcast
July 06, 2021 08:00 - 17 minutes - 11.8 MBPodcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started. Links from this show: Alban Brooke of Buzzsprout tweeting about his experience in the Facebook podcast addition Buzzsprout’s...
Cybersecurity Basics Every Company Should Have
July 02, 2021 06:00 - 19 minutes - 13.6 MBI shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain. But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it all down for us. Connect with Dan Foster on Linkedin and StratusGrid website Navy’s DV Embark...
From Brokerage to Content Creator with Grace Sharkey
June 30, 2021 06:00 - 24 minutes - 17.2 MBGrace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video. Follow Grace Sharkey on Linkedin and her work on Freightwaves ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a topic you'd like...
From Brokerage to Content Creator with Grace Sharkey
June 30, 2021 06:00 - 24 minutes - 17.2 MBGrace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video. Follow Grace Sharkey on Linkedin and her work on Freightwaves ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a topic you'd like...
Maximizing the One-Person Marketing Team
June 28, 2021 04:00 - 16 minutes - 11.5 MBThe freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift. So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all done and how you can replicate this process. ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital ...
A Different Way to Save the Planet
June 25, 2021 04:00 - 16 minutes - 11.6 MBCarbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy. In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize r...
A Different Way to Save the Planet
June 25, 2021 04:00 - 16 minutes - 11.6 MBCarbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy. In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize r...
Ladies Leadership Coalition with Nicole Glenn
June 23, 2021 04:00 - 22 minutes - 15.6 MBEver since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into: How the trucking industry sucked her in when she was just 18 years old and hasn’t left since Founding her company Candor Expedite and ultimately thriving during COVID by shifting company gears Her passion for marketing and working to build other women up by launching the...
Getting Strategic With Your Sales Plan
June 21, 2021 10:00 - 26 minutes - 18.1 MBIf you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach. If you’re working in any kind of sales role, not just on the brokerage side of logistics, Michael helps you to think outside the box to ensure longevity plus prosperity. Hope you all enjoy this episode and come away with some really insightful sales tact...
CEO Things with Melanie Patterson
June 18, 2021 10:00 - 23 minutes - 16.4 MBIf you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things-...
CEO Things with Melanie Patterson
June 18, 2021 10:00 - 23 minutes - 16.4 MBIf you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things-...
Why the Good Marketers Will Thrive in the Post-Privacy World
June 16, 2021 10:00 - 11 minutes - 8.29 MBHave you received the notification while on an iPhone that asks your permission to be tracked? Well, those privacy pushes are going to become a greater focus for SOME tech giants, which might have some ad tech vendors worried. But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way. ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch websit...
Why the Good Marketers Will Thrive in the Post-Privacy World
June 16, 2021 10:00 - 11 minutes - 8.29 MBHave you received the notification while on an iPhone that asks your permission to be tracked? Well, those privacy pushes are going to become a greater focus for SOME tech giants, which might have some ad tech vendors worried. But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way. ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch websit...
The Art and Science of Change with Meshach Weber
June 14, 2021 10:00 - 23 minutes - 15.9 MBOne of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure. The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent Cyberly episode. Hope you all enjoy... Connect with him to instantly become smarter. Meshach...
Facing the Fear of New Challenges
June 10, 2021 10:00 - 1 hour - 44.1 MBJeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy. We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication. It was one of the best conversations I’ve had in a long time so I hope you enjoy it as much as I did… Links from the show: Connect with Jeremy ...
Facing the Fear of New Challenges
June 10, 2021 10:00 - 1 hour - 44.1 MBJeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy. We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication. It was one of the best conversations I’ve had in a long time so I hope you enjoy it as much as I did… Links from the show: Connect with Jeremy ...
Creating the Aha Moments In Your Marketing
June 08, 2021 10:00 - 22 minutes - 15.8 MBCMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy. I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from ...
Why Short Form Video Is Here To Stay
June 04, 2021 10:00 - 14 minutes - 10.1 MBIn this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submis...
Short Form Video Is Here To Stay
June 04, 2021 10:00 - 14 minutes - 10.1 MBIn this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submis...
From Butcher Shop Owner to FedEx Influencer with Danny Catullo
June 01, 2021 10:00 - 36 minutes - 24.8 MBDanny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking wit...
From Butcher Shop Owner to FedEx Influencer with Danny Catullo
June 01, 2021 10:00 - 36 minutes - 24.8 MBDanny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking wit...
Why You Should Stop Worrying About Vanity Marketing Numbers
May 26, 2021 10:00 - 20 minutes - 13.9 MBDid you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics? This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Di...
Why You Should Stop Worrying About Vanity Marketing Numbers
May 26, 2021 10:00 - 20 minutes - 13.9 MBDid you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics? This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Di...
How To Make Customer Interviews Your Secret Marketing Weapon
May 24, 2021 10:00 - 36 minutes - 25.4 MBKatelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.” That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. I got a chance to talk to Katelyn, owner of CustomerCamp.c...
Understanding The Power of Podcasting with Buzzsprout's Alban Brooke
May 21, 2021 10:00 - 46 minutes - 31.9 MBAlban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster--whether you're thinking about starting up your own or you have veteran experience. Super pumped to have Alban on a recent episode of Cyberly where he's breaking down all the important stats podcasters and creators should be made aware of. Including my favorite stat: that if your podcast gets ...
The Costly Mistakes You’re Making With Your Website
May 19, 2021 10:00 - 48 minutes - 33.3 MBOne of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career. This was a great convo with Adrian and if you like...
Pitfalls and Perks of Working With Trucking Influencers
May 17, 2021 10:00 - 1 hour - 51.1 MBSince social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more. Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the...
Creating Content For Your Drivers: A Masterclass From Rick Larkin
May 07, 2021 10:00 - 16 minutes - 11.3 MBIn this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links: Check out the full show: YouTube Podcast BCB Live’s Programming ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digi...
The State of Podcasting and How You Can Prepare For The Changes
April 30, 2021 19:00 - 1 hour - 68 MBThe Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans. Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Short Box Podcast, held our first virtual meetup to talk about the current state of podcasting. Whether it’s the types of formats that make successful podcasts shine or how Spotify, Apple, and Facebook are ...
3 Big Things with Shay Lynn Dixon of Allegiant Logistics
April 25, 2021 10:00 - 11 minutes - 7.86 MBShay Lynn Dixon is the CEO of Allegiant Logistics and the first guest on my new Freightwaves show, Cyberly. In this episode, I’m sharing three of my favorite moments from our recent chat and if you dig it, check out the links below to listen or watch the full episode as well as follow Shay on social media. Check out the full episode: YouTube Podcast Links from the show: Follow Shay on Instagram Connect with Shay on Linkedin Learn more about why you should develop your processes be...
What is Cyberly?
April 14, 2021 18:00 - 25 minutes - 17.6 MBWhen you’re given a new opportunity, you should give yourself permission to adjust to that new opportunity without being too hard on yourself. That’s what I’ve been struggling with ever since I started as a brand new host on Freightwaves TV with a live show called Cyberly. But after a few weeks in and trying to combat my perfectionist nature, I feel like I’m starting to hit a good groove. So in this show, I’m breaking down what you can expect on this podcast moving forward plus an interv...
Marketing vs. Sales in Freight
March 29, 2021 10:00 - 1 hour - 43.5 MBIt’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short ...
The Power of Curiosity with Tim Dooner of Freightwaves’ What the Truck?!?
March 22, 2021 10:00 - 1 hour - 50.8 MBYou know him as “Dooner” and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And that’s because he’s been pulling a traditionally “boring” industry into the mainstream with his coverage on one of the top business podcasts in Apple~What the Truck?!? To produce great content you have to be inherently curious at a deep personal level. And then apply that curiosity every day while staying on top of the latest news. Dooner excels at both of thes...
How I Relaunched My Podcast
March 15, 2021 10:00 - 53 minutes - 36.8 MBI’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge. Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey. Things You’ll Learn In This Episode: Finding the content you already got Uploading strategically before sharing with friends and family Submitting your podcast to all of the available (and free!) directories ...
How The Attention Economy Is Evolving
March 08, 2021 11:00 - 43 minutes - 30.1 MBThe Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans. All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a ...
Overcoming The Excuses We Make That Prevent Us From Creating
March 01, 2021 11:00 - 23 minutes - 16.3 MBFrom the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural. On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing so will have you on that pathway to success in helping your customers and leads better understand the value you can provide to them. Links From The Show: How Freight Companies Can Build Their Own In-...
Excuses We Make That Prevent Us From Creating
March 01, 2021 11:00 - 23 minutes - 16.3 MBFrom the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural. On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing so will have you on that pathway to success in helping your customers and leads better understand the value you can provide to them. Links From The Show: How Freight Companies Can Build Their Own In-...
Digital marketing tips for 3PL’s to attract new customers and drivers
February 22, 2021 11:00 - 28 minutes - 19.8 MBEric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing. Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about: Setting ...
Digital marketing tips for 3PL’s to attract new customers and drivers
February 22, 2021 11:00 - 28 minutes - 19.8 MBEric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing. Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about: Setting ...
Aaron Dunn On The Real ROI of Podcasting in Trucking
February 15, 2021 11:00 - 1 hour - 45.1 MBAaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death. In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience. In this interview, Aaron explains why a brand...