Why You Should Stop Worrying About Vanity Marketing Numbers
Everything is Logistics
English - May 26, 2021 10:00 - 20 minutes - 13.9 MB - ★★★★★ - 23 ratingsMarketing Business blythe brumleve digital dispatch demand marketing logistics freight inbound marketing trucking transportation ecommerce supply chain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?
This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones.
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