Aaron Dunn On The Real ROI of Podcasting in Trucking
Everything is Logistics
English - February 15, 2021 11:00 - 1 hour - 45.1 MB - ★★★★★ - 23 ratingsMarketing Business blythe brumleve digital dispatch demand marketing logistics freight inbound marketing trucking transportation ecommerce supply chain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.
In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.
In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.
What You'll Learn In This Episode:
Balancing industry talk and watercooler conversations in your marketingAaron's experience as a podcaster before he joined PDQ AmericaAvoiding the pre-post purgatory of publishing new contentHow the Trucking for Millennials podcast got startedHow podcasting has affected the company's operations and elevated their internal staffThe power of the internet and how it can help sales with their researchThings Aaron hates: Linkedin post tagging, messenger botsWhere to Find Aaron's Work:
InstagramFacebookLinkedInTrucking for Millennials podcastStrong Com podcast
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
Freight School Playbook Courses:
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show?
---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.