DEEP DIVE INTO BUSINESSES
62 episodes - English - Latest episode: almost 2 years ago -Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.
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Episodes
How MIRROR Positioned Itself To Get Acquired For $500 million
August 02, 2020 22:21 - 22 minutes - 20.4 MBIn Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years. Timestamps: 1:20 – The 40% Rule. “Don’t try to be perfect.” 3:39 - Strategic Partnerships 5:00 - Companies...
How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks
July 15, 2020 12:15 - 20 minutes - 18.4 MBIn Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil...
HOW TO RAISE MONEY FOR YOUR E-COMMERCE BUSINESS
July 12, 2020 13:30 - 32 minutes - 30 MBIn Episode 10, we discuss multiple ways on how you can raise money for your eCommerce business. Matthew Skopak will be sharing his expertise on this topic since he’s been well-versed & experienced on this topic. I’ll just be asking the questions ;). Timestamps: 1:56 - Types of Ways To Get Funding For Your eCommerce Business 2:28 - Recommend Bootstrapping Before Anything Else (at least initially) 3:31 - Friends & Family. 5:56 - How Do Come Up With a Final Agreement & What Do You Put in it? ...
HOW TO GET YOUR FIRST 1,000 CUSTOMERS [FABFITFUN TACTICS]
July 03, 2020 13:00 - 13 minutes - 12.2 MBIn Episode 9, we dissect into FabFitFun's business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up. Within 3 years they have grown an amass following through their content deliverables and strategy & decided to launch a subscription box that mimicked the "goody-bags" that you would receive at brand-sponsored events / Fashion Week etc... The subscription box contains $200 worth of li...
Disrupting A Competitive Market [Part 2 with White Claw]
June 30, 2020 20:30 - 23 minutes - 21.8 MBIn Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success. Timestamps: 1:30 - Identify & Evolve with Industry Trends 3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant) 4:35 - Keep Your Ads Relevant Based On The Curre...
Disrupting A Competitive Market [Part 1 with Freshly]
June 19, 2020 13:00 - 24 minutes - 22.5 MBIn Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market). Timestamps: 1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each 3:40 - Use KPI's That Are Meaningful To Your Business 8:43 - Hyper Target Your Customer Basis With ...
The Secret Behind Chubbie’s Marketing Strategy
May 29, 2020 13:00 - 23 minutes - 21.5 MBIn Episode 6, we dissect into Chubbies' business & marketing strategy – a men’s fashion brand that started in 2011 by 4 Fraternity brothers. They differentiated themselves through their retro clothing style & content marketing tactics where they ridiculously generated $600,000 in sales with just 1 style of men’s shorts. Timestamps: 1:20 – How Memes Can Improve Your Content Marketing Strategy 5:18 – The Importance Of Having A Supply Chain That Can React Quickly 9:00 – Your Brand Voice & Ton...
How Gymshark Built A Competitive Fitness Brand: 6 Takeaways
May 19, 2020 12:00 - 20 minutes - 19.4 MBIn Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts. Timestamps: 2:29 - Creating Multiple I...
PURA VIDA’S SECRETS TO BUILDING A SUCCESSFUL ECOMMERCE BRAND
May 13, 2020 11:45 - 25 minutes - 23.7 MBIn Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics. ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutger...
6 GROWTH HACKS YOU CAN TAKEAWAY FROM A BILLION DOLLAR BUSINESS
May 07, 2020 15:00 - 13 minutes - 12.4 MBIn Episode #3, we dissect into Quest Nutrition's growth strategy that you can take away & implement into your business. The 3 founders started in 2010 & bootstrapped their business until 2015 when they cut a deal with a private equity firm. The deal valued the company at about $900 mil. ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Ac...
CASPER: 6 KILLER TIPS YOU CAN TAKE AWAY FROM A $1 BILLION MATTRESS STARTUP
May 05, 2020 00:15 - 22 minutes - 20.5 MB1:00 - Reinvent Buying Experience 2:57 - "Top Line Sales Are Deceiving" 7:46 - Watch Your ROAS key metric when running FB Ads 9:14 - Display All Your Reviews On Your Website & Social Feeds 13:00 - Your Business Strategy Needs To Make Sense To The Product You Sell 15:08 - Add As Much Helpful Guides As Possible 18:05 - Think Outside The Box To Increase Value of Purchase 19:28 - Make People Into Affiliates ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entreprene...
FASHION NOVA: STARTING A BUSINESS BASED ON THEIR SUCCESS
April 30, 2020 21:36 - 25 minutes - 24 MBABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting ABOUT SEAN AZARI: In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance fo...