Disrupting A Competitive Market [Part 2 with White Claw]

In Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success.

Timestamps:

1:30 - Identify & Evolve with Industry Trends
3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
4:35 - Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
6:54 - Why is White Claw's Product Designed Very Minimalistic
8:59 - Want Free Exposure? Design Your Products Such That They Are "Instagramable" 
11:30 - How  SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
13:35 - Always Test Multiple Designs

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Sean has worked with 50+ businesses/individuals with their marketing strategy. Some of his current or previous clients are Safavieh [500mil+ revenue per year -- Grew their sales 3x YOY], Rugs USA, SoJo Spa Club, Sweetberry Bowls, Muscle Maker Grill, Kat Burki Skincare, and many more.

Prior to starting his agency, Sean worked in finance for 4 years as an Commodities IT Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean: