DEEP DIVE INTO BUSINESSES artwork

DEEP DIVE INTO BUSINESSES

62 episodes - English - Latest episode: over 1 year ago -

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

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Episodes

Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online

July 14, 2022 20:00 - 15 minutes - 13.9 MB

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business. TImestamps: 00:50 Molekule’s Backstory 2:16 How To Sell High-Ticketed Products Like Molekule 4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List. 5:40 ViralSweep App For Creating Giveaways & Sweepstakes 6:22 When Your Product Needs To Be Back...

PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

July 06, 2022 14:00 - 12 minutes - 11.5 MB

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode. Every week we will take a deep dive into a business and share ...

Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand

June 24, 2022 14:00 - 16 minutes - 15 MB

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.  Timestamps: 4:10 Use Quizzes To Personalize Customer Purchases 6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes. 7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps The...

Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets

May 11, 2022 14:00 - 17 minutes - 16.3 MB

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work. Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Timestamps: 00:38 Blissy’s Brand 2:15 Finding An Uncompetitive Market 4:00 Using Publications To Create Credibility Around Your Brand 5:50 How To Get Free PR   9:08 How Blis...

How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights

April 13, 2022 18:30 - 21 minutes - 19.9 MB

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Timestamps: 2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what ...

Black Rifle Coffee’s Success: 6 Marketing Strategies Revealed

March 08, 2022 15:00 - 29 minutes - 26.6 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is...

Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways

February 16, 2022 21:00 - 23 minutes - 21.8 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts. Times...

How DUDE Wipes Landed A Deal On Shark Tank Without Being Innovative

February 01, 2022 18:00 - 24 minutes - 22.7 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago.  Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of s...

Discover Calm’s Billion Dollar Strategy: 7 Takeaways

January 22, 2022 15:00 - 23 minutes - 21.6 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store.  As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just...

NFT Ideas For Your eCommerce Business

January 08, 2022 15:00 - 34 minutes - 32 MB

7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc. Time Stamps: 00:37 What is a NFT (Non-Fungible Token)? 2:46 NFTs = Share Of Your Project 12:30 Is NFT really about the art or the perks? 12:57 How Royalties work with NFTs 15:55 How the NFTs become valuable 17:22 Building Your Own NFT Community 17:52 How You Can Use NFTs For A Loyalty Program 20:40 Us...

Top 6 eCommerce Marketing Tips Executed By Athletic Greens

December 15, 2021 14:00 - 22 minutes - 20.7 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.   Timestamps: 00:45 Quick background on...

Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost

November 19, 2021 13:00 - 23 minutes - 21.9 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in...

Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success

November 11, 2021 05:00 - 20 minutes - 19 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.   In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women.  The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now.  The company is now valued ov...

Scaling An eCommerce Business: IKONICK’s Growth Strategy

October 22, 2021 16:16 - 19 minutes - 17.7 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures. Timestamps: 1...

Make Your Brand Stand Out On Social Media: Poppi’s Growth Strategy

September 28, 2021 20:00 - 24 minutes - 23.6 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investme...

How Casely Made Over $23mil Selling Phone Cases Online: 6 Growth Hacks

September 08, 2021 13:00 - 23 minutes - 21.9 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 47, we dissect Casely’s  business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this compan...

How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed

August 23, 2021 14:00 - 15 minutes - 14.6 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  ***Sorry that it sounds like we did a podcast under water. The audio totally got f***ked here. But we wanted to publish this still since the content is still good & audio is still bearable. In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all throug...

Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today

August 16, 2021 22:14 - 19 minutes - 18.1 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion indus...

4 Great Examples of eCommerce Brands with Strong Cart Pages

August 10, 2021 13:00 - 18 minutes - 16.7 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic. Timestamp: 00:55 What's a Sliding Cart? 1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste. 3:58 Matt ...

How Manscaped Built A Strong Brand Affinity: 7 Business Strategies

July 30, 2021 14:00 - 23 minutes - 21.5 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for ...

TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn

July 22, 2021 20:30 - 18 minutes - 17.5 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. The majority of the big sauce...

Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You

July 16, 2021 14:00 - 20 minutes - 19.5 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think a...

Ghost Nutrition's Proven Success On Building Brand Equity: 7 Takeaways

June 30, 2021 15:00 - 17 minutes - 15.9 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generate 50 mil in sales by the end of 2021. ...

How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste

June 23, 2021 13:00 - 17 minutes - 17.2 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reache...

How SmartSweets Became a $400 Million Dollar Business in 4 Years

May 20, 2021 13:00 - 20 minutes - 19.4 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impres...

How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon

May 14, 2021 13:00 - 27 minutes - 26.8 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to become the next Lulul...

6 Successful D2C Growth Tactics Executed By MADE.COM

April 21, 2021 13:00 - 18 minutes - 16.7 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US ...

Increase Revenue For Your Clothing Business: 6 Strategies Learned From Primary

April 14, 2021 13:00 - 20 minutes - 18.4 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry.  Within 3 years, they generated over...

Why You Should Consider eCommerce Subscription Models: The Farmer’s Dog

April 07, 2021 13:00 - 16 minutes - 15.2 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episo...

What You Can Learn About Away's Marketing & Business Strategy: 6 Disrupting Tactics

March 20, 2021 13:30 - 26 minutes - 24.4 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a...

7 DTC Marketing Strategies To Breakthrough The Beauty Industry

February 26, 2021 15:00 - 27 minutes - 24.7 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.  In Episode 31, we dissect Sol De Janeiro’s business & marketing strategy – In Just 4 Years This Brand Blew Its Ass Up In The Beauty Industry By Focusing on Building A Sexy Product Around Butt, Feet, and Body Hair. In 2019, it raised 14.5 million dollars & its one of Sephora's best sellers. Learn how you can master some of their marketing &...

Building A KILLER Sales Funnel To Sell Any Product or Service

February 26, 2021 00:33 - 42 minutes - 38.8 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin. Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging...

Spanx BILLION-DOLLAR Marketing Blueprint To Success

February 05, 2021 19:39 - 22 minutes - 21.4 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 30, we dissect SPANX's business & marketing strategy – Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became t...

6 Successful Branding Techniques Executed By Drunk Elephant Skincare

January 21, 2021 15:00 - 22 minutes - 20.6 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understan...

How Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar Business

December 30, 2020 14:00 - 21 minutes - 19.2 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton...

Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways

December 23, 2020 19:12 - 26 minutes - 24.6 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business a...

Death Wish Coffee eCommerce Growth Secrets

December 16, 2020 14:00 - 19 minutes - 18.2 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s strongest coffee & backup their claim by showing how it’s made and where it’s sourced from. The company originally started out as a coffee shop in New York by founder Mike Brown back in 2012. In 2019,...

6 Best Strategies To Increase Holiday Sales

December 01, 2020 13:00 - 13 minutes - 12.6 MB

In episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales. ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting ABOUT SEAN ...

Growth Strategies For Highly Regulated Industries Like CBD | RECESS Branding Strategy

November 25, 2020 15:00 - 21 minutes - 20 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had abou...

Turning Your Passion Into a 9 Figure Biz: Bulletproof Growth Strategies

November 13, 2020 13:00 - 32 minutes - 30.1 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and "clean" coffee products featuring MCT oil at thousands of retailer locations. As of ...

How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

November 10, 2020 19:51 - 27 minutes - 25.3 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm ...

Using Psychological Pricing & Pricing Tactics To Drive More Sales

October 07, 2020 13:00 - 18 minutes - 17.1 MB

In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales. Timestamps: 1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last. 3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products. 5:00 Make use of holiday sales & limited time offers 6:50 What is...

Rebranding “Uncomfortable” Products using HIMS Growth Strategies

October 01, 2020 16:39 - 21 minutes - 19.4 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 20, we dissect into HIMS business & marketing strategy – The company launched in 2017 by Andrew Dudum as a men’s wellness brand that provides inexpensive, discreet and well-marketed OTC and prescription medications for traditionally “embarrassing ” conditions such as hair loss and getting boners (aka Erectile Dysfunction). At lau...

How To Grow Your eCommerce Brand with minimum funds: Frank Body's Growth Tactics

September 23, 2020 13:00 - 30 minutes - 27.6 MB

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following. Timestamps: 00:47 - Introduction to FrankBody 3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing. 8:20 Nobody can relate to corporate jargon. So leave that shi* at home 11:16 Should you use PR t...

6 Best Growth Hacking Strategies You Can Learn From AllBirds

September 22, 2020 21:03 - 22 minutes - 20.3 MB

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth. Timestamps: 00:45 Introduction To AllBirds 1:58 Why your business strategy should focus more on D2C vs Retail 5:55 Add Your Unique Selling Points (USP...

How Ruggable Became A Content Marketing Machine

September 09, 2020 16:21 - 21 minutes - 19.5 MB

In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take...

What You Can Learn About Whoop’s Marketing Strategy

August 27, 2020 12:20 - 26 minutes - 24.3 MB

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages. Timestamps: 3:00 Subscription Model vs Full Upfront Payment. Whoop cha...

A Billion Dollar Cult Brand: Yeti Branding Strategies

August 20, 2020 23:54 - 19 minutes - 17.5 MB

In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into...

6 Startup Growth Strategies For Super Coffee

August 12, 2020 15:50 - 21 minutes - 19.6 MB

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are today Timestamps: 01:38 – The Law Of Category. Super Coffee created a niche market in which they were f...

Behind Warby Parker’s Success: 6 Branding Strategies

August 04, 2020 19:35 - 19 minutes - 17.4 MB

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses. Timestamps: ...

Twitter Mentions

@sean_azari 53 Episodes
@mskopak 35 Episodes