Disrupting A Competitive Market [Part 1 with Freshly]
DEEP DIVE INTO BUSINESSES
English - June 19, 2020 13:00 - 24 minutes - 22.5 MBMarketing Business Entrepreneurship ecommerce marketing marketing tips entrepreneur entrepreneur stories entrepreneur interviews ecommerce strategies email marketing finance growth hacks how to build a brand Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).
Timestamps:
1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each
3:40 - Use KPI's That Are Meaningful To Your Business
8:43 - Hyper Target Your Customer Basis With Personalized Content
11:40 - Make Sure Your Unit* Economics Work Before You Grow
15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy
17:40 - Implement A Referral Marketing Program
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: [email protected]YouTubeHis Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn