How MIRROR Positioned Itself To Get Acquired For $500 million

In Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years.

Timestamps:

1:20 – The 40% Rule. “Don’t try to be perfect.”

3:39 - Strategic Partnerships

5:00 - Companies Like To Invest In A Brand Before Acquire Them

6:42 –Should You Hire Contractors or Full Time Employees?

8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision

12:27 - Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.

15:27 - Position Yourself as Gender Neutral

17:04 - Incorporate Different Revenue Streams

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

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