Behind Warby Parker’s Success: 6 Branding Strategies

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.

Timestamps:

2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 - Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 - Create partnerships with companies, charities and local events
12:49 - Encourage Your Customer’s To Share On Social Media.
14:09 - Create fun, silly, relatable events to gain traffic and brand awareness

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

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