Dear FoundHer... artwork

Dear FoundHer...

254 episodes - English - Latest episode: 1 day ago - ★★★★★ - 204 ratings

Dear FoundHer... is a twice weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Subscribe now so we can build our businesses together each and every week. 

Hosted on Acast. See acast.com/privacy for more information.

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Episodes

Foundational Basics for Marketing Your Small Business

April 26, 2024 07:00 - 15 minutes - 6.93 MB

In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process....

Gail Simmons of Bravo's Top Chef on How She Manifested Her Own Destiny

April 23, 2024 05:51 - 56 minutes - 104 MB

“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world.  Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved the way for her role at Food & Wine Magazine. It was here that Gail's involvement with the Food & Wine Classic in Aspen would eventually lead to ...

The Basics of User Generated Content for Your Small Business Marketing Plan, with Lindsay Pinchuk, Host of Dear FoundHer...

April 18, 2024 07:00 - 23 minutes - 18.4 MB

You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why. User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for...

She Baked 96,000 Cookies and Raised $420,000+ to Develop Pediatric Cancer Treatments....Today She's Granted $21 MILLION, with Gretchen Witt, Founder of Cookies for Kids' Cancer

April 16, 2024 07:00 - 44 minutes - 81.1 MB

Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer. Gretchen shares the realities of running a nonpr...

She Baked 96,000 Cookies and Raised $420,000+ to Develop Pediatric Cancer Treatments....Today She's Reached $21 MILLION Granted, with Gretchen Witt, Founder of Cookies for Kids' Cancer

April 16, 2024 07:00 - 44 minutes - 81.1 MB

Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer. Gretchen shares the realities of running a nonpr...

Why Mentorship is a MUST for Female Entrepreneurs, with Lindsay Pinchuk, Host of Dear FoundHer...

April 11, 2024 07:26 - 16 minutes - 13.3 MB

Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines.   A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business.  In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of Dear FoundHer... share her own mentorship story and then share five reasons why a mentor...

Disrupting the Wine Industry by Giving Back $10M to 40,000 Causes, with Kristen Shroyer, Co-Founder of ONEHOPE Wine

April 09, 2024 07:00 - 38 minutes - 70.6 MB

Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference. Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores...

How I landed a 7-figure partnership with Target that Led to my Company's Acquisition, by Lindsay Pinchuk, Host of Dear FoundHer...

April 04, 2024 07:00 - 25 minutes - 20.2 MB

On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership ...

Create 30 pieces of Content (from ONE) in Just Two Hours, with Lindsay Pinchuk, Host of Dear FoundHer...

April 02, 2024 07:00 - 15 minutes - 12.4 MB

"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her. But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it. Unle...

How Building a Community of Working Women Disrupted the Fashion Industry, with Sali Christeson, Founder of Argent

March 28, 2024 07:00 - 44 minutes - 80.9 MB

Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism. Sali recounts the initial hurdles she faced, from securing fundin...

Building a Brand (and Brick + Mortar) Through Community and Culture, with Rachel Liverman Founder of GLOWBAR

March 21, 2024 07:00 - 43 minutes - 79.4 MB

"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience,...

How to Share Your Story, The Foundation of Your Content Strategy, with Lindsay Pinchuk, Host of Dear FoundHer...

March 19, 2024 06:05 - 20 minutes - 16.1 MB

You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared. Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why. In this episode, Lindsay Pinchuk emphasizes the importance of sharing your story and how it can benefit your brand. She discusses the role of content in buil...

Going Back to the Basics to Build Your Instagram, with Peloton's Jenn Sherman (rerun)

March 14, 2024 07:03 - 41 minutes - 33.1 MB

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she sti...

5 Steps to Get Started on instagram with Peloton's Jenn Sherman (rerun)

March 12, 2024 07:00 - 56 minutes - 45.8 MB

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded. In this conversation, Jenn learns basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is ...

Embracing the Calm and the Chaos through a Mission Driven Business, with Stacy Igel, Founder of Boy Meets Girl

March 07, 2024 08:00 - 40 minutes - 74.4 MB

Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful vehicle for change when approached with drive and sincerity. In her book, "Embr...

7 Steps to Building Your Business' Foundation on Instagram, with Lindsay Pinchuk, Host of Dear FoundHer...

March 05, 2024 08:00 - 21 minutes - 16.6 MB

Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon.  Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you really need to start with the basics. And then you build from there.  In this conversation, Lindsay Pinchuk shares her experience of building a ...

The Pioneer of the Clean Beauty Industry Shares Her Top Tips with Karen Behnke, Founder of Juice Beauty

February 29, 2024 08:00 - 44 minutes - 81.6 MB

Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy. Diving into Karen's story, listeners will learn about her leap into entrepreneurship in her late 40s, after a successful exit from her previous compa...

How to Write a Book...Even if You're NOT Famous, with author, Amy Shoenthal

February 22, 2024 08:00 - 40 minutes - 75 MB

"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth. Lindsay and Amy peel back the layers on what it takes to write a book, highlighting how personal experiences can transform into powe...

CASE STUDY: How my client sold out her inventory this week...

February 20, 2024 08:00 - 15 minutes - 12.2 MB

Summary Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships, and the need for the founder to put her face on the brand. Lindsay provided ...

Making More Money with Less Time + Tips to Scale Your Business with Leah Fink, Co-Founder of Williamsburg Pizza and Leadership Coach

February 15, 2024 08:00 - 38 minutes - 70.2 MB

Where can a simple encounter lead? In this episode, host Lindsay Pinchuk and Leah Fink explore the serendipitous paths that lead from meeting on Jerusalem's lively Ben Yehuda Street to reconnecting as part of a vibrant community of Jewish moms. Leah's story unfolds as she navigates the transition from spearheading a successful pizzeria, Williamsburg Pizza, to harnessing her wealth of experience into coaching burgeoning entrepreneurs. Leah's approach to coaching blends deep mindset work with...

Why Email Led to a 5-Figure Launch---with Almost No Social Media, with Lindsay Pinchuk, Host of Dear FoundHer...

February 13, 2024 07:00 - 21 minutes - 17.3 MB

In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional p...

The Out of the Box Way to Get on Retail Shelves Nationwide, with Amy Cohn, Founder of Joydays

February 08, 2024 08:00 - 41 minutes - 76.4 MB

How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to blood sugar-friendly snacks. At Disney, Amy pioneered their first social netw...

How to Promote Yourself, Share Your Offer and Convert New Customers, with Lindsay Pinchuk, Host of Dear FoundHer...

February 06, 2024 07:00 - 21 minutes - 17 MB

Summary In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to promote oneself without bragging and the importance of sharing one's offer r...

From a Parking Lot and $600 to 85,000 Members, 115 Locations and $210MM per Year, with Morgan Kline, Founder of Burn Bootcamp

February 01, 2024 08:00 - 41 minutes - 76.6 MB

Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million. Morgan dives into the nuances of founding and growing a fitness franchise. She stresses the importance of adhering to core values and the company mission, especially when scaling up. Her...

Case Study: I Lost 2,000 Followers but Gained 14,000 in the Last 120 Days, with Lindsay Pinchuk, Host of Dear FoundHer...

January 30, 2024 08:00 - 23 minutes - 18 MB

Summary In this episode, Host, Lindsay Pinchuk shares her experience of finding her voice and speaking out on important issues. Since October 7th she's lost 2,000 followers on Instagram, but she's gained 14,000, for a net gain of 12,000+ followers. In this episode, she shares the impact it has had on her business, including the loss of contacts and followers, but also the connections and support she has gained. Lindsay emphasizes the importance of staying true to oneself and speaking up, e...

Product First, How The Jean Queen Earned Her Title, with Grace Na, Founder of Pistola Denim

January 25, 2024 08:00 - 39 minutes - 36.2 MB

If you're a fashion lover, a denim enthusiast, or simply someone who appreciates a great brand story, you'll be captivated by this episode of Dear FoundHer… Host Lindsay Pinchuk talks with Grace Nah, the founder of Pistola Denim. Grace shares her story of creating a Los Angeles-based women's wear brand known for its premium, yet accessible denim. Grace dives into how she spotted a market need for entry-level premium denim and launched Pistola in 2013. Leveraging her extensive background in ...

Setting Your Brand's Social Media Intentions for 2024, with Lindsay Pinchuk, Host of Dear FoundHer...

January 23, 2024 08:09 - 17 minutes - 12.8 MB

Last Friday Lindsay Pinchuk and Dear FoundHer... kicked off our FoundHer Friday series with a virtual meet up. Lindsay ran this online event just as she would an in person one of the same kind: She went through the registrations and picked out the pain points most important to YOU.  She introduced a networking component by asking you guys to follow each other—and you guys got a TON of new followers.  She facilitated a discussion about "Setting Social Media Intentions for 2024" and then I ...

Turning Kindness Into a Multi-Million Dollar Empire, with Adriana Carrig, Founder + CEO of Little Words Project

January 18, 2024 08:00 - 50 minutes - 46.1 MB

From basement beginnings to bold affirmations, Adriana Carrig is rewriting the rules of kindness, one little word at a time. On this 200th episode of the podcast, Lindsay Pinchuk welcomes Adriana, the founder and CEO of Little Words Project. This well-known, well-loved and very special brand has made waves with its affirmation bracelets, promoting kindness and fostering a tight-knit community. Adriana opens up about her personal experience with bullying and how it inspired her to start a br...

Better Together: Embracing A Community over Competition Mentality for 2024

January 16, 2024 08:00 - 29 minutes - 21.5 MB

Summary In this episode, Lindsay Pinchuk shares her mantra for 2024 and emphasizes the importance of community. She discusses the role of community in both personal and professional life and highlights the value of a supportive network. Lindsay shares personal experiences of dealing with competition and explains how embracing a community over a competition mentality can set your businesses apart. She provides tips for building a supportive network and using it to your advantage. Lindsay als...

My IG Account Doubled in Just Three Months Thanks to my #1 Lesson of 2023

December 28, 2023 08:05 - 25 minutes - 20.3 MB

This year has been a year of growth, discovery, and solidifying the one thing I tell you all the time: YOU JUST HAVE TO BE YOURSELF. As we move into 2024 it has been FIVE years since I closed on the sale of my business. So much has happened, and truly 2023 was a pivotal year for me—I’m about to share with you why In addition to a recap of this year and a sneak peek of next, I wanted to share with you the ten lessons I'm taking with me into 2024. As business owners, you can take what you wil...

How to Overcome Social Media Insecurities with Peloton's Jenn Sherman (RERUN)

December 27, 2023 08:14 - 56 minutes - 45.6 MB

In our #1 most downloaded episode of 2023, host Lindsay Pinchuk talks to Peloton's Jenn Sherman about her own social media insecurities. In a conversation that resonated with you like none other this year, this episode is JAM PACKED with tips and simple strategies to help you put your own social media on the right path in 2024. PLUS---grab Lindsay's Cheat Sheet + Social Media Challenge below. And when you're done listening to this episode, you can listen to part 2 which aired eight weeks ...

Bobbi Brown and her 2.0: Jones Road Beauty (RERUN)

December 26, 2023 08:11 - 59 minutes - 44.6 MB

As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thursday, Lindsay Pinchuk rounds out the year with the lessons she's taking with her into 2024. Bobbi shares how she built two majorly successful ...

Managing (New Motherhood) in a Male Dominated Category with Jenna Goodring, Founder + CEO of The High Confectionary

December 21, 2023 08:00 - 47 minutes - 86.6 MB

Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the male-dominated cannabis industry. We explore how Jenna identified a gap in the market for low-dose edibles, driven by her own experiences as a can...

The Marketing Strategy that Changed My Business and Made my Year in 2023, with Lindsay Pinchuk, Host of Dear FoundHer...

December 20, 2023 08:21 - 30 minutes - 24.3 MB

Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to come.  In today's episode you'll hear Lindsay talk about: How she started and grew a busines...

Why Every Business, Big or Small, Needs a Bookkeeper, with Danielle Hayden, Founder of Kickstart Accounting, Inc.

December 14, 2023 08:00 - 44 minutes - 82.5 MB

What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female entrepreneurs understand their financials in order to grow their businesses and become more profitable. Danielle shares tips to help entrepreneur...

She Helps Women Get Elected to Public Office with Jordan Zaslow, Founder of Her Bold Move

December 12, 2023 08:00 - 42 minutes - 38.8 MB

Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision.  Jordan is the executive director and founder of Her Bold Move, a political organization dedicated to electing women to positions that have never been held by women before. During the conversation, Jordan discusses the challenges wome...

6 Simple Steps You can Take Right Now to Enhance Your Social Media in 2024, with Lindsay Pinchuk, Host of Dear FoundHer...

December 08, 2023 08:29 - 28 minutes - 23.3 MB

Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise. t’s important that you think about what you are posting. So every time you post ask yourself:    1.    Does this content connect with my community? Does it help them? Will they car...

Caroline D'Amore, Founder of Pizza Girl, on the Importance of Speaking Out and Doing What's Right

December 07, 2023 08:00 - 42 minutes - 39.2 MB

"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism. Caroline's journey began with Pizza Girl, an all-organic...

How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications

December 05, 2023 08:00 - 41 minutes - 75.3 MB

Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.  Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and social media to build and protect brand reputations. Jennifer recommends PR for bus...

From Her Basement to Target, How Melissa Clayton, Founder of Tiny Tags, Built a Business Based on Connections, Stories and Community

November 21, 2023 08:00 - 39 minutes - 36 MB

Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand. At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific target audience: moms. By streamlining her website to only feature products ...

Using Influencers to Create Content for Your Brand, with Aliza Freud, Founder of SheSpeaks

November 16, 2023 08:00 - 45 minutes - 41.9 MB

From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing. Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small ...

7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer...

November 14, 2023 08:00 - 30 minutes - 24.5 MB

Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy. She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful. GET ON THE WAITLIST FOR EARLY ACCESS TO MARKETING MADE SIMPLE FOR SMALL BUSINESS, my new online ...

Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans

November 09, 2023 06:00 - 1 hour - 117 MB

Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic nature of StickerBeans, as well as the insights and lessons learned from its humb...

FoundHer Files: Preparing Your Business for Growth in 2024, with Lindsay Pinchuk, host of Dear FoundHer...

November 07, 2023 08:00 - 24 minutes - 19.3 MB

Today’s episode is dovetailing on what was discussed last week at Dear FoundHer’s, FoundHer Friday event. When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business.  She then uses those responses to formulate the networking conversations at our events.  So this month the two topics were: 1.    Preparing for 2024  2.    Getting New Business and growing your business Today Lindsay takes a deep dive and offers step-by-step preparation on e...

FoundHer Files: The #1 Tactic to Build Your Community---No Algorithms, Hashtags or Budget Required, with Lindsay Pinchuk, Host of Dear FoundHer

November 02, 2023 04:58 - 33 minutes - 26.2 MB

As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today.  So what I am going to share with you are TWO e...

This FoundHer Gets Paid to Make Amazing Memories for Her Clients, with Arianna Rozen, Founder of Vibe Entertainment

October 31, 2023 07:32 - 38 minutes - 29.3 MB

Today’s guest gets paid to celebrate, to party and to help her clients make the most incredible memories surrounding their milestone events. And she did this for Dear FoundHer Host, Lindsay Pinchuk and her family last weekend.  "I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and year...

FoundHer Files: How to Connect with Your Community

October 27, 2023 07:01 - 30 minutes - 23.8 MB

 I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.  If you haven’t listened to last week’s episode about the importance of messaging during a crisis, take a listen, it's a great compliment to today’s conversatio...

Building a $150MM Brand on the Foundation of Passion + Purpose with Karissa Bodnar, Founder of Thrive Causemetics

October 19, 2023 07:00 - 40 minutes - 37.1 MB

“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from cancer, Karissa was inspired to create a line of clean products which people with h...

FoundHer Files: The Importance of Messaging During Times of Crisis

October 17, 2023 07:00 - 32 minutes - 25 MB

Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.  If you haven’t listened to last week’s episode about navigating social media during a crisis, take a listen, its a great compliment to today’s conversation. Listen Here Today we're going to d...

Navigating Social Media During Periods of Social Injustice, War and Uncertain Times

October 11, 2023 07:30 - 33 minutes - 26.5 MB

Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.   I wanted to take this week to address it and hopefully provide you some insight and important points to think about.  The #1 comment I'm hearing from consumers is how insensitive brands and creators are being going on with life, posting their OOTD ...

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