FoundHer Files: The Importance of Messaging During Times of Crisis

Dear FoundHer...

English - October 17, 2023 07:00 - 32 minutes - 25 MB - ★★★★★ - 204 ratings
Entrepreneurship Business entrepreneurship foundher female founder marketing bobbi brown small business entrepreneur pivot business owner ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Navigating Social Media During Periods of Social Injustice, War and Uncertain Times

Next Episode: Building a $150MM Brand on the Foundation of Passion + Purpose with Karissa Bodnar, Founder of Thrive Causemetics

Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.

If you haven’t listened to last week’s episode about navigating social media during a crisis, take a listen, its a great compliment to today’s conversation. Listen Here

Today we're going to discuss the importance of speaking up and speaking up in the right way. In addition to Lindsay sharing the importance of doing so for your brand, she will also share stories to back up these six points:

Craft a message that will resonate with your community.Don’t be afraid to speak out at your company if you don’t agree with how they are handling the situation. Be mindful of your personal brand, especially if you are representing a larger corporation. Don’t gloss over the situation with a generic statement in your stories . Especially if you’re continuing your content as usual. Be careful what you say, if it’s online it’s not private, even if you’re in a private group. Don’t stay silent, especially if you’re a public persona.

There is a lot here, but I share this with you as like I said last week, there is no blue print for how to handle yourself right now. But there are best practices to make sure that you come out the other side unscathed.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.