Product First, How The Jean Queen Earned Her Title, with Grace Na, Founder of Pistola Denim

If you're a fashion lover, a denim enthusiast, or simply someone who appreciates a great brand story, you'll be captivated by this episode of Dear FoundHer… Host Lindsay Pinchuk talks with Grace Nah, the founder of Pistola Denim. Grace shares her story of creating a Los Angeles-based women's wear brand known for its premium, yet accessible denim.

Grace dives into how she spotted a market need for entry-level premium denim and launched Pistola in 2013. Leveraging her extensive background in fashion and retail, she has infused her designs with a blend of expert tailoring and a bold, streetwise aesthetic.

The conversation delves into Pistola's rise to success, highlighting the brand's appeal with its stylish, high-quality denim. Grace recounts the brand's growth journey, from boutique beginnings to being featured in major retailers like Bloomingdale's, and the strategic launch of their direct-to-consumer channel. This DTC approach has enabled Pistola to present their full collection and foster a closer relationship with their customers.

A key to Pistola's success, as Grace points out, is their unwavering commitment to fit and quality. She discusses the rigorous fitting processes and the selection of specialized vendors, contributing factors to the brand's growing customer loyalty.

Grace also sheds light on how Pistola's retail and DTC channels complement each other, with retail partners curating selections and DTC offering a broader range and direct customer interaction.

Looking forward, Grace is focused on increasing Pistola's visibility. She plans to boost brand awareness through marketing efforts, influencer collaborations, and new campaigns. She also envisions opening physical stores to enhance the shopping experience for customers.

Don't miss out on this opportunity to learn from a successful female founder and discover the story behind a brand that combines style, quality, and affordability.

Quotes:

“Really just being available to the woman wherever she is comfortable shopping is really important.” (30:23 | Grace Na)

“For the past 10 years, we were heads down, really focusing on quality, really focusing on the product assortment. I think the next part is really now pressing the gas pedal on like brand visibility. It's about acquiring and finding new customers. It's about more brand awareness via marketing and, you know, new different types of marketing channels.” (34:29 | Grace Na)

Connect with Grace Na:

Instagram: https://www.instagram.com/pistoladenim/

Website: http://www.pistoladenim.com

LinkedIn: https://www.linkedin.com/in/grace-na-07a3805/

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