Turning Kindness Into a Multi-Million Dollar Empire, with Adriana Carrig, Founder + CEO of Little Words Project

From basement beginnings to bold affirmations, Adriana Carrig is rewriting the rules of kindness, one little word at a time. On this 200th episode of the podcast, Lindsay Pinchuk welcomes Adriana, the founder and CEO of Little Words Project. This well-known, well-loved and very special brand has made waves with its affirmation bracelets, promoting kindness and fostering a tight-knit community.

Adriana opens up about her personal experience with bullying and how it inspired her to start a brand centered around kindness and positive connections. What began as a small project in her parents' basement, creating bracelets for her sorority sisters, has blossomed into a symbol of empowerment and support. Each bracelet carries an inspiring word, meant to be worn as a self-reminder and then passed on to someone in need of that message.

In the past ten years, Little Words Project has blossomed into a multi-million dollar business, boasting a widespread retail presence and partnerships with major retailers, including Target. Adriana credits this remarkable growth to the genuine community they've built around the brand, and calls out their highly effective brand ambassador program which has played a key role in their growth. Strategic partnerships have also played a crucial role in expanding Little Words Project's reach. Notable collaborations and brand connections, including with Peloton, Nordstrom’s and Taylor Swift, have significantly broadened the brand's visibility.

Adriana's founder story is one of resilience and belief in oneself. This episode is an exploration into building a purpose-driven brand, the power of community, and navigating the entrepreneurial journey with grace and determination.

Quotes:

“When I first started the brand, I would showcase the behind the scenes of it. And I, you know, all the ins and outs. And it's something I've carried through over the past decade is showing the realness behind building a business.” (21:49 | Adriana Carrig) 

“We want to create safe, open spaces for you to like fully be yourself and show up as you are, come as you are, is one of the things that really matters to us as a community, as a brand.” (24:33 | Adriana Carrig) 

“Listen to other stories of founders, of people who have gone the distance or people who are doing something in the field you want to be in and let them be expansive for you. Let them make you think it's possible.” (47:05 | Adriana Carrig) 

ENTER TO WIN! Celebrate 200 episodes with us!

Connect with Adriana Carrig:

Website: http://www.littlewordsproject.com

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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