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How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications
Dear FoundHer...
English - December 05, 2023 08:00 - 41 minutes - 75.3 MB - ★★★★★ - 204 ratingsEntrepreneurship Business entrepreneurship foundher female founder marketing bobbi brown small business entrepreneur pivot business owner ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.
Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and social media to build and protect brand reputations. Jennifer recommends PR for business owners because it creates brand credibility. When hiring a PR firm, look for 3 elements: values, strategy and team. If you have a small PR budget, get scrappy and connect with local reporters and media influencers in your industry. Utilizing micro Influencer marketing is also a strategy Jennifer recommends for brands with smaller budgets who are looking for targeted audience engagement.
This episode is full of amazing wisdom for business owners looking to leverage public relations to build and protect their brand reputation and grow their business.
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Connect with Jennifer Babbit Bodner:
Instagram: http://www.instagram.com/babbitbodner
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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