Creative Juice Show - Paul & Laura Heslop
16 episodes - English - Latest episode: almost 4 years ago -Creative Juice is formulated and made you, it is built and designed to get your creative juices flowing. To spark something new in you and your marketing, your business that you didn’t even know you had. We want to share stories of success with you, and of failure. We want be real and let you learn from us and other top creatives from around the world. So join us in sippin' on that juice we call creative. The show that will help you learn how to best market yourself, your brand and put that creative spin on your product. Meet your hosts - Paul & Laura Heslop : Paul & Laura have been married for 14 years and have 3 children. They have run multiple successful businesses together most recently building a side hustle while running another company and selling it. Laura is a hardworking stay at home Mom and Paul is the current CMO of Clovertree Apothecary, an organic skin care brand. From 2008-2018 Paul owned and operated a skin care brand - Salt of the Earth, where he took a garage business to a global brand selling in the top spas in world and in 15 countries. Paul is a speaker and award winning product designer, but his greatest passion is eating Laura's delicious food creations.-Cheers to Creative Juice
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Episodes
Making $50,000 from Facebook — Without Running Ads
October 14, 2020 11:00 - 13 minutes - 8.99 MBBaily Richert made $50,000 in a few short months on Facebook - all without running any ads. In a recent article I found on Medium, Bailey (a online business coach for infopreneurs) shares how she effectively uses Facebook Groups to establish her authority figure and ad value to her target audience. Bailey shares step by step what she did and also how this can be applied to any service based business. You can find her full article by clicking this link:https://medium.com/@baileyrichert/how-...
Lululemon Expands Brick-and-Mortar During Pandemic
September 23, 2020 18:00 - 20 minutes - 14 MBLululemon expands it's brick-and-mortar operation during the pandemic. While many retailers are pulling back, Lululemon is taking a different approach and able to expand during this Covid-19 pandemic. We can learn three important lessons from Lululemon during this time and what they've done correctly to not just survive but thrive during this difficult time. 1- Over-communication 2 - Build a great product 3 - Create raving fans
Create A Community Of Super Fans With Nikki Revis
May 14, 2020 11:00 - 38 minutes - 26.4 MBNikki Revis has an amazing story of how she purchased a failing business and turned it around into a great success. She didn't have the funds, but believed in her dream and creatively crowd funded the purchase. Within 6 months she doubled in size and continues to blow up! Nikki really has build a strong community, company culture and tribe of people that are loyal life long fans. Check her out at: https://revvupyourfitness.com/ and her instagram: @NikkiRevis. Go give her some love, she rea...
How to Gain Brand Loyalty
April 30, 2020 11:00 - 16 minutes - 11.6 MBI had an epiphany. I have been using Old Spice deodorant for 23 years and realized I have stayed loyal to their brand all of these years because they introduced their brand to me during a transition in my life. Many think life transitions are rare, but if you stop and think for a moment, you'll realize there are so many ways for brands and products to serve customers in unexpected ways during these transitions in their lives. visit : www.paulheslop.com for more
Build Remarkable Company Culture Remotely with Culture Marketing
April 22, 2020 14:00 - 34 minutes - 23.5 MBCompany culture can be your most effective marketing tool. It's frustrating for all of us to be in the midst of a global crisis. With all of the uncertainty in the world, it's more important than ever to build a remarkable culture & share that with the world. Imagine what it will be like when you have a brand that everyone wants to be a part of and all of the tools necessary to create a video series around that. It's time you start letting your culture do the marketing. In this episode P...
How to run a successful blog in your niche with Alli Kelley
March 12, 2020 10:00 - 38 minutes - 26.8 MBAlli Kelley shares her advice on starting a successful blog around your niche. As of early 2020, she has over 200,000 page views per month 41,000+ followers on Instagram. Alli shares insight on how she built her following around a passion and niche and how she has scaled up. She gives practical advice on how to get going and grow your audience. Her blog found at https://longbournfarm.com/ gives simple homemade recipes and farm tips. You can find Alli on Instagram at https://www.instagram...
From dessert shops to clothing boutiques - Serial Entrepreneurs Devin & Lisa Graff
March 05, 2020 11:00 - 53 minutes - 36.7 MBDevin and Lisa Graff have built multiple successful business from the ground up. From direct selling clothes with 1,200 reps under them, to starting their own boutique, to running their own dessert shop this power couple will definitely get your Creative Juices Flowing! The Graffs are solid entrepreneurs and even better people! We are lucky we get to live so close to them and also get to frequently divulge in their amazing dessert spot - Sweet Rolled Tacos. We discuss everything from buil...
Build your business with a better Brand Culture
February 27, 2020 12:00 - 32 minutes - 22.1 MBWe recently asked our Linkedin audience the following question: "What are the best in-office experiences/activities that you have heard a company do for it's employees?" We wanted to share the responses we received and add in our type ideas for building brand and company culture. What are you doing to build your brand culture? Let us know on Instagram or Linkedin. Listen to the end to find out the top 3 things we recommend you do (and that you can start tomorrow) to build a better company...
Creating Experiences and a Luxury Lifestyle Travel Brand
February 19, 2020 12:00 - 52 minutes - 35.9 MBHave you ever dreamed of traveling the world to the top resorts? How about doing it for free, better yet being paid to do it?! Addie Bell from https://www.jetsetandtravel.com/ does exactly that. She is invited by the top resorts in the world to come and stay at their resorts as a Luxury Travel Advisor. Addie is uniquely positioned to talk about experiences and how it's often the small things we do for customers that make a world a difference. We get a lot into Addie's origin story as wel...
Turning $50 into $10 million with Dale Majors
February 12, 2020 12:00 - 49 minutes - 34 MBToday on the Creative Juice Show, we interview Dale Majors. Starting with just $50, Dale began selling bike parts on ebay. That $50 turned into hundreds, then thousands and a decade later his business Bike Wagon became a top 10 cycling internet retailer with $10 million in annual revenue. One of the most impressive things about Dale is he created systems in his business that enabled him to take 2 months away each summer to travel abroad with his family during his highest revenue months. Da...
Franchising, Side Hustles & Real Estate with Entrepreneur David Essuman
February 04, 2020 12:00 - 38 minutes - 26.7 MBSerial entrepreneur David Essuman sits down with Paul Heslop and discusses how he is diversifying in real estate, franchising & side hustles in general. David has a clear vision for what he wants for his future and is intentional about how he will get there by doing steps now that will get him to his long term goal. From owning a Crumbl Cookie franchise, to a Joint Clip Chiropractic, to a Cookie Cutters Hair Salon, David has a diverse portfolio of businesses and investments. We hope som...
How we took our business from garage to global
January 28, 2020 12:00 - 47 minutes - 32.7 MBPaul worked at a little place called Salt of the Earth when he was in junior high school. We never dreamt that we would own the company almost 10 years later! Salt of the Earth manufactures luxury body care products for the resort spa and day spa industry. From 2008 to 2018, Paul and his team have taken this garage business to now a global level selling to many of the top spas across the world including markets in Hong Kong, the UK, Mexico, the Middle East, Australia, and more. We sold o...
How to Build an Inspiring Brand Culture w/Emily Nelson from High Fitness
January 20, 2020 12:00 - 36 minutes - 24.9 MBEmily Nelson and Amber Zenith have filled a niche in the fitness industry that the industry itself didn’t realize was missing until HIGH hit the market. They took old school aerobics, added modern fitness techniques and created an inclusive culture which has resulted in a fitness movement and subscription business that has moms and professionals alike addicted to fitness. These 2 moms, with no business background or web savvy skills, self-funded an ecommerce business without a single loan. H...
How to get started in creating EPIC video content for your business
January 16, 2020 22:00 - 27 minutes - 19.1 MBVideo can be intimidating to start but doesn't have to be! Today on the Creative Juice Show Podcast, we interview Nic Heslop - a professional videographer who got his start with video 6 years ago. Nic is uniquely qualified to talk about this because he got his start by doing video for our small business 6 years ago, he then went on to start a video product and marketing agency with me, and now he is part of a billion dollar brand in their video department. Nic has experienced video on so ...
Starting & Selling our 6-Figure Side Hustle @Jutmade
January 10, 2020 13:00 - 31 minutes - 21.7 MBWe sold our side-hustle Jut Made! Give it a listen, we get real on this one talking about the highs and lows of starting up a new business on the side. We detail how we started it up until the point we sold it 2.5 years later. Check out Jutmade at www.jutmade.com or @jutmade on instagram. Follow @paulheslop on instagram for our announcement video and clips from us building the business.
1- Intro: The Creative Juice Show
December 31, 2019 17:00 - 18 minutes - 13 MBCreative Juice is formulated and made you, it is built and designed to get your creative juices flowing. To spark something new in you and your marketing, your business that you didn’t even know you had. We want to share stories of success with you, and of failure. We want be real and let you learn from us and other top creatives from around the world. So join us in sippin' on that juice we call creative. The show that will help you learn how to best market yourself, your brand and put that...