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Build Remarkable Company Culture Remotely with Culture Marketing
Creative Juice Show - Paul & Laura Heslop
English - April 22, 2020 14:00 - 34 minutes - 23.5 MBMarketing Business Entrepreneurship creative marketing business marketing chief marketing officer side hustle small business marketing entrepreneurship creative juice creative juice show creativity Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Company culture can be your most effective marketing tool. It's frustrating for all of us to be in the midst of a global crisis. With all of the uncertainty in the world, it's more important than ever to build a remarkable culture & share that with the world.
Imagine what it will be like when you have a brand that everyone wants to be a part of and all of the tools necessary to create a video series around that. It's time you start letting your culture do the marketing.
In this episode Paul & Laura go through the 4-part Framework of what Culture Marketing is and how it can help you market your business:
1- Messaging : Clarify your message to avoid any confusion on what you're all about.
2- Experiences : Consistently create mind blowing word-of-mouth experiences around your brand that will have everyone talking.
3 - Culture : Build remarkable company culture that both customers and employees flock to! Your culture is about to become your best marketing tool.
4 - Build a video series around the experiences and culture that you'll be proud to share.
www.paulheslop.com